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The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

author:New viewing horizons

Southeast Asia has been an important hub of the Maritime Silk Road since ancient times, and China has always regarded it as a priority direction for peripheral diplomacy and a key area for high-quality joint construction of the "Belt and Road". Nowadays, the business ecology of Southeast Asia has gradually matured, and the young and huge population and rapid growth of mass consumption power will continue to release huge consumer demand in the future, and various new business models have gradually been established, and Southeast Asia is pregnant with unlimited opportunities.

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Photo: Singapore Economic Development Board website

As one of the members of the Association of Southeast Asian Nations (ASEAN), Singapore has become one of the important financial, service and shipping centers in Asia by virtue of its geographical advantages, and is also the fourth largest international financial center after London, New York and Hong Kong. Malaysia, which also has a geographical and strategic advantage, has a similar total economic GDP between the two countries, and both are well-deserved unicorn hotspots in Southeast Asia.

Recently, the Malaysian delegation (Consulate General of Malaysia in Guangzhou, Malaysian Chamber of Commerce of China) and the Singapore delegation (Singapore Economic Development Board, Singapore Enterprise Development Agency) visited the Guangzhou headquarters of Lule Group to conduct in-depth exchange meetings on the possibilities of future international market cooperation.

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Photo: Photos of the scene of the visit in Malaysia

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Photo: Photos of the meeting site of singapore's visit

Liang Hui, deputy general manager of DRRC and International Business Department of Lule Group, introduced to the delegation: "As a high-end leading consumer goods group, Lule Group has carried out extensive strategic cooperation with world-class scientific research centers to provide full-product solutions for thousands of high-quality families. Its Dehenorson Research Center (DRRC) is a multi-institutional, multidisciplinary research center, bringing together the world's top maternal and child, dermatology experts, for pregnant women and their newborns and infants skin structure, skin function and skin physiological development characteristics, long-term commitment to maternal and infant skin health microecology clinical research, for the accurate protection of thin skin barrier to provide a solid scientific basis. Lule Group works with top experts, professors and scholars at home and abroad to drive the development of the industry with scientific research and hard power innovation, and continues to benefit thousands of new families. ”

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Liang Hui, DrRC and Deputy General Manager of the International Business Unit of Lule Group

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Photo: DeHenorson Research Center (DRRC)

Chen Qiuqiu, DrRC and General Manager of the International Business Department of Lule Group, conducted in-depth exchanges and discussions with the Malaysian delegation & Singapore delegation in the fields of "Malaysia & Singapore international cooperation, industry information, international scientific research expert cooperation" and other fields: "As the core scientific research institution of Lule Group, the Drrc Research Center (DRRC) will increase its effective investment in international scientific research projects in 2022 and longer, and cooperate with Malaysia & Research experts in the field of maternal and child health in Singapore actively carry out a series of scientific research cooperation and interdisciplinary exploration to achieve a more efficient transformation of production, education and research, and contribute their scientific research strength to the global cause of maternal and child health. At the same time, the International Business Unit will focus on accelerating the export deployment of Southeast Asian products and the local layout of the Lule brand this year, and simultaneously develop supply chain cooperation between Malaysia and Singapore. ”

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Second from left: Chen Qiuqiu, DRRC and General Manager of the International Business Department of Lule Group

Savothy, Investment Consul of the Consulate General of Malaysia in Guangzhou, said: "Malaysia, as one of the best investment countries in the world, has the most attractive emerging market in Asia, and is also a country with low manufacturing operating costs and taxes in the world, which can empower Lule Group's strategic layout in the Southeast Asian market and the acceleration of global supply chains. Malaysian Consulate General in Guangzhou Consul General Ma Zhencai, China Malaysia Chamber of Commerce and Greater Bay Area President Guo Tingyuan also said that Malaysia has a broad market access advantage, with the full launch of RCEP, Malaysia is in a central geographical position, will fully radiate ASEAN 10 countries and 5 ASEAN free trade area partner countries, up to 4 billion people target population. Investment Consul Sawasdee fully affirmed the development speed and international layout of Lule Group, and welcomed Lule Group to Malaysia for commercial or manufacturing investment, and proposed that the Malaysian Investment and Development Agency can provide Lule with tailor-made one-stop investment services, including professional guidance for market access, investment tax reduction, local talent recruitment, upstream and downstream logistics facilities and other facilitation measures and policies.

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

From left to right, they are: Savadi, Consul General of Investment of the Consulate General of Malaysia in Guangzhou, Ma Zhencai, Consul General of the Consulate General of Malaysia in Guangzhou, and Guo Tingyuan, President of the Greater Bay Area of the Malaysian Chamber of Commerce of China

Commenting on the meeting between the two sides, the Singapore delegation said: "Singapore is an excellent overseas test field for the Lule Group. Brands polishing their products and solutions in Singapore can make it easier to penetrate the Southeast Asian market as well as the international market. R & D technology and manufacturing is the core advantage of Singapore, we attach great importance to and vigorously support the manufacturing industry with high added value to set up a production and research and development base in Singapore, the world's top 500 companies such as Procter & Gamble, SK2, etc., have set up scientific research centers in Singapore. The Singapore government welcomes the Lokle Group, taking Singapore as the first stop to enter the international market, setting up an international headquarters, and will give great support. ”

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

Photo: Members of the Singapore Enterprise And Economic Development Board delegation

For the visit of the Delegation of Malaysia & Singapore, Zhou Yufeng, Chairman of the Board and President of Lule Group, said: "Lule Group lays out a global scientific research strategy and is committed to thin skin barrier research, in China, Lule Group joined hands with the China Women and Children's Association as early as 2019 to carry out national projects and formulate the "Guidelines for Clinical Care of Newborns", Zhang Wenkang, honorary president of the Ministry of Health, stressed at the kick-off meeting that the baby's newborn 28-day thin skin care will affect the health of the skin for a lifetime, Lule lasted 3 years, The world's first 28-day newborn care series products, professional protection of the thin skin barrier of newborns.

Lule has always put a strong sense of social responsibility and corporate responsibility in the first place, continues to support the neonatal clinical care project, but also upholds the attitude of reverence for life, science and profession, promotes international cooperation and research exchanges, is committed to establishing an effective research cooperation model with world-class scientific research institutions and medical institutions, opens a forward-looking global scientific research strategy and product layout, and looks forward to more exchanges and discussions with experts in the field of scientific research in Southeast Asia. At the same time, Malaysia and Singapore, as two very important countries in the Southeast Asian market, Lule Group hopes to carry out in-depth cooperation with local enterprises and institutions in many fields and industries, including scientific research, product development, brand building, supply chain construction, etc., to further accelerate the strategic deployment of the Group's globalization. ”

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

From left to right, they are: Cao Wenhui, CFO of Lule Group, Zhou Yufeng, Chairman of the Board and President of Lule Group, and Peng Haiyan, Director of Lule Group

The delegation of Singapore & Malaysia visited, and Lule Group accelerated its layout in the international market

From left to right, ma Zhencai, Consul General of the Consulate General of Malaysia in Guangzhou, Zhou Yufeng, Chairman of the Board and President of Lule Group, and Guo Tingyuan, President of the Greater Bay Area of the Malaysian Chamber of Commerce in China

The innovation strength of the Southeast Asian market is obvious to all, and the diversified and vigorous business innovation ecology also provides the foundation for science and technology, business and manufacturing enterprises to take root in the Southeast Asian market. The in-depth exchanges between the Delegation of Malaysia & Singapore visited the headquarters of Lule Guangzhou gave full affirmation and support to Lule Group, and is willing to continue to work together in the future to pass on the Group's vision of "Healthy Family, Quality Life" to southeast Asia and even more countries around the world.

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