Following the "blade battery", BYD has once again launched a new technology with "revolutionary". On January 11 this year, BYD released the DM-i super hybrid technology, which shocked the entire industry with a 1.5-liter Atkinson cycle engine with a thermal efficiency of more than 43% + two generators with a power increase of more than 200%, making the 100-kilometer power loss fuel consumption of the compact sedan equipped with DM-i super hybrid as low as 3.8L. There is no doubt that DM-i technology is BYD's pinnacle in hybrid technology so far.
As soon as BYD's DM-i technology was released, it received strong attention from the market and consumers. Since March, models equipped with DM-i Super Hybrid technology have been launched one after another, and their orders have continued to increase. At present, the cumulative number of DM-i models (Qin PLUS DM-i, Tang DM-i, Song PLUS DM-i) has reached 100,000 vehicles, but because the output of DM-i models is still in the climbing stage, there is a phenomenon of short supply, resulting in prospective owners constantly "urging" and seeking cars.
However, "people are not popular", just a few days ago, there were some discordant voices on the Internet. Some DM-i prospective owners found that BYD officially carried out the marketing activities of "regional campaign market", and determined that BYD's distribution of vehicle sources was "unfair" and "unreasonable". The author was not surprised by such a voice, and could even understand the prospective owner. Because "waiting" is the most boiling, it is easy to make people have negative emotions.
Negative emotions aside, is "waiting" worth it? Jiang Ziya fished on the shore, waiting for the appearance of King Wen of Zhou, and finally sealed the face at the age of eighty; in "My Motherland and Me", Gao Yuan hid his name and patiently waited for the results of the atomic bomb experiment, and finally was released... What is waiting? It is the most ardent hope and the most sincere wish. The days of waiting are difficult But if there is no waiting, how can you wait for the joy and emotion after that.
Out of "love", the prospective owner will choose the BYD DM-i super hybrid model, and it is this strong "love" that makes him can't help but wait. However, I believe that the BYD DM-i Super Hybrid model will definitely not live up to the wait of every owner and will exceed their expectations.
Of course, BYD also attaches great importance to this matter. Just today BYD officially issued a statement to apologize, because the ORDER volume of DM-i models is large, and the current new orders still need an average of 3.5 months of waiting time, and the follow-up will be further to expand production capacity to ensure shorter delivery time.
In order to make delivery more transparent, BYD will also take action to build and optimize the customer order delivery inquiry system to bring consumers a more transparent car purchase experience.
In the end: in the hybrid market, joint venture brands continue to seize the technological high ground, and most Chinese brands have lost. In recent years, some Chinese brands led by BYD have begun to fight back, working hard to study technology, break the blockade of joint ventures, and provide users with more high-quality choices. Since the DM generation in 2008, BYD has spent more than a decade and 2,000 engineers constantly polishing hybrid technology to obtain subversive technology such as DM-i.
Developing new technologies is not an easy task, and it is even more difficult to land the technology and even mass production. This is especially true in the automotive industry, where new products must go through a ramp-up phase of capacity, but this stage will not be too long. While eagerly paying attention to the delivery issue, it is also hoped that consumers can give manufacturers some time. And consumers, manufacturers and distributors should communicate more transparently and directly in order to eliminate these "rumors" and "misinformation".
It can be seen from this matter that BYD faces problems, finds reasons from itself, listens to reasonable suggestions from consumers, optimizes the process, and solves problems. This is not only for brand promotion, but also for consumers.