What happened to the last domestic new power brand that dared to sell 700,000? Talking about the future and its K50 sports car.
You say it's not working and it doesn't seem to be, because recently the future has begun to be active in the public eye again, the other day announced that the new model K20 will be released next year, and the future also shows their ambition to lay out the Malaysian and Southeast Asian markets...
If the future K50 is an SUV, it is estimated that it can be mixed better in China.
Since it is said to be the previous one, there is of course another - Gaohe, and its first model, Gaohe HiPhi X, which is the protagonist of this article.
Gaohe's first car, the Gaohe HiPhi X, has only been delivered since May this year, and so far, in just over half a year, its cumulative delivery volume has exceeded 3,300 units.
The 3300 cars here can't be compared with the Xuanyi Leiling Corolla, which is not fair, because Gaohe HiPhi X sells for 570,000-800,000! This is the key premise.
Among them, sales in September were particularly eye-catching, and Gaohe HiPhi X sold 641 vehicles, which sold better than Porsche Taycan and Hongqi E-HS9, and directly won the top spot of more than 500,000 luxury brand electric vehicles in that month.
That same month, the Tesla Model X sold only 6 units...
Looking at the sales trend in the second half of the year (as of November), Gaohe HiPhi X is even more singing. In other words, in November alone, there will be 763 more HiPhi Xs on the national road.
However, behind the rapid rise in delivery volume, Gaohe actually has difficulties, after all, the automotive industry has not escaped the problem of lack of cores. It has previously been said that the chips required for High-Held models are more than 20 times that of ordinary models... Therefore, for gaohe HiPhi X, which has many electronic functions, the large demand for chips is definitely a challenge. By the way, Gaohe spent a lot of money on hoarding batteries in the early stage, but it did not expect to usher in not a battery crisis, but a chip crisis.
No matter who used to look down on the Gaohe brand, but at least from the current market performance, this is a surprise, and there is a certain gap with the new forces in everyone's cognition of the car sales process.
And an electric car sells for 570,000 yuan, which is like driving a set of nearly 60 square meters of second-tier city apartments on the road, for the workers will be like a god, after all, most consumers' demand for electric vehicles is only a transportation, such as buying a Wuling Hongguang MINIEV on the line.
Hundreds of thousands is indeed a large amount, but it should be two different things, and it should not be worth it because you feel that the pricing is high, so you insist that it is not worth it. Rolls-Royce sells expensive, but it is the embodiment of the ultimate luxury strength, can fewer people buy it? Hongguang MINIEV is much more expensive than motorcycles, but it can shelter four people from the wind and rain, which cost thirty or forty thousand, which is worth it.
So why is the sales of Gaohe HiPhi X still good? I think one of the reasons for that is that in this price range, it really gives consumers what they want. What are they? For example, you can play with cool car doors for a long time, such as custom light language that few cars can do, such as being able to watch Peppa Pig on the co-pilot screen, and so on.
But some people will surely say, if you really want to spend this price, it is better to buy BBA? Anyway, it's expensive, and they all want style.
And I think that the so-called luxury in the electrification era should not be the car logo and materials, but should be measured by technology, and technology defines luxury as such a meaning! This will also be the trend of the future.
Even if you drive half or sixty thousand BBA, but one day you fly over an unknown brand of flying machine overhead, you can't help but give a thumbs up: Big brother or your cow X!
Of course, no one can ensure that every owner of Gaohe HiPhi X is a die-hard fan of the Gaohe brand and loves to the point of self-forgetfulness. To put it bluntly, the people who buy Gaohe HiPhi X are not unable to afford luxury cars such as BBA, but the traditional brand fuel vehicles at the same price may not really give Gaohe HiPhi X the extremely personalized experience.
Gaohe not only sells well, but also the new car comes out quite quickly!
If you think that Gaohe HiPhi X is already very exaggerated, then sorry, more exaggerated is still behind - Gaohe HiPhi Z!
Poor words, I can only use "future" to describe it, such a look can basically lead other new power brands a street, and compared to traditional car brands, the leading > street absolutely did not run. This is about bold innovation, not definition of good looks.
No one knows exactly how the car will start, after all, it will not be delivered in 2022, but it does not prevent me from having some opinions about it. The launch of Gaohe HiPhi Z has gradually precipitated some recognition of all aspects of the brand, and more importantly, those advantages and functions have also been inherited, such as the customizable ISD intelligent interactive light group and so on.
Of course, in terms of doors, the HiPhi Z only has a double door, after all, it is a car, there is no need to open two more doors overhead.
What's even more outrageous is that there is a mechanical arm behind the central control screen, which can help the screen to rotate 90 degrees and other multi-dimensional actions, ANDD also called out the magic when it looked at it.
Therefore, these inheritance and innovation are very meaningful, because many new power brands have hurt the hearts of consumers, especially the PPT car-making class, what Sailin, Byton, etc., blowing the bull to the sky actually did nothing, which is difficult to convince people, let alone spend money to buy.
The arrival of Gaohe HiPhi Z, coupled with the current market performance of Gaohe HiPhi X, is estimated to make those potential consumers of Gaohe who hold coins to be purchased more resolute, because everyone can see that the brand is working hard, cars can be built, can also be delivered on time, spend money to experience high-tech, why not?
This is not to say that a new power brand must create many new cars to be trustworthy, but the feeling given by Gaohe is different from other new power brands. But in fact, it's really not the same.
Gaohe Automobile actually belongs to Chinese Express, and if you know the seniority background of its founder, Ding Lei, you will know why Gaohe is an extraordinary new force car company.
Founder Ding Lei was an engineer/laboratory director of Shanghai Volkswagen Co., Ltd., the general manager of Shanghai General Motors Co., Ltd., the vice president of SAIC Motor Group Co., Ltd., and so on...
In addition, the founder Ding Lei was the deputy mayor of Shanghai Pudong New Area, the director of the administrative committee of Shanghai Zhangjiang Hi-Tech Park/Shanghai Jinqiao Economic and Technological Development Zone, etc.
In other words, founder Ding Lei is a "big man in the political and business circles".
By the way, the team of Gaohe Automobile is not simple, according to the news, the Team of Gaohe Automobile includes former members of the founding team of Volkswagen Group, former head of Jaguar Land Rover SVO, former CEO of Qoros and so on... It's a "high-level gathering".
It is precisely because the founding team has a lot of traditional car-making background, so I said that the new force is more like the "surface" of Gaohe, and the bottom is more like a traditional car company building new energy vehicles, and with the blessing of such a team, it is easier to reassure consumers...
It is also different from the current new power brands that say that they build cars on a whim, such as mobile phones and other bigwigs in the digital industry, all of them are shouting to build cars. Although Gaohe's popularity is not high, it makes people feel down-to-earth, which can also be said to be Ding Lei, who has an automobile qualification background, once again starting a business in the automotive industry.
Therefore, the feeling of Gaohe from the outside to the inside is indeed different from that of other new forces.
Everyone has heard a lot of new forces car companies talk and ambition, in fact, Gaohe also has it, but it is not how many cars to sell in how many years, grab the industry benchmark and so on. In fact, car manufacturing is only one-third of the part of Huaren Express, which belongs to the intelligent car sector, in addition to smart transportation and smart city.
In layman's terms, it is a plan for the entire travel environment in the future.
I don't know if you have ever seen "The Fifth Element", which is a science fiction movie from 1997! The film takes place in New York in 2259, and from this picture, it can be seen that people's vision of future travel at that time was to fly a boat between high-rise buildings and there was no road in cognition.
In fact, there is more than one movie, many science fiction movies have appeared in different future traffic scenes, but basically have one thing in common, that is, the unification of transportation, including travel tools and the entire environment.
This may not be bragging, people usually portray the things they most want to achieve in a cinematic way, and these are most likely to be realized one day in the future.
After listening to this, it should be easier to understand the idea of Chinese Express, of course, I am not letting Gaohe fly in the sky, but this car company is more looking forward to achieving similar travel scenarios in the future, such as between cars and cars, between cars and roads, there should be interconnection.
From the initial low brand awareness, selling 800,000 questions, and now using sales to prove themselves and launch a second new car, Gaohe Automobile also has a new force, but also has a more powerful side than other new forces.
Therefore, for Gaohe Automobile, whether it is the belief in Chinese brands or the thinking about the future, dare to innovate and dare to break through limitations, in fact, we should have more support. What the future car is like needs to be created by every car company boss. Of course, the entire industry has never lacked people with strong innovation ability, and at the same time, we also need "capable" people to complete this matter, rather than blindly following the trend of plagiarism, only taking the route of predecessors.