Autohome laid off employees at the end of the year, and employees said several functional departments had been abolished

Auto Home, a car portal, has abolished several functions.

On December 30, a number of autohome internal employees revealed to the surging news that the company is indeed laying off employees, and many functional departments such as the business platform center and the data control committee have been revoked.

Recently, some media reported that Autohome is laying off employees throughout the company, the proportion is about 10%-20%, and the laid-off employees are compensated according to the standard of about n+2. Autohome responded to the media that this layoff is a normal organizational structure adjustment and optimization, the personnel optimization range is not more than 5%, and there is no situation of a large number of layoffs on the Internet.

The Paper repeatedly called the official contact number of the auto home to try to verify the matter, but no one answered.

Subsequently, several employees confirmed to the surging news that Autohome was laying off employees. One of the more senior employees said, "It is commonplace, and basically at the end of each year, we have to lay off." Another employee said, "Probably because the layoffs are concentrated in certain departments, some floors look empty, and there should be a lot of people [being laid off]." ”

It is understood that with this layoff, Autohome has also withdrawn a number of functional departments, including the business platform center, data control committee and other functional departments have been revoked, and this change is far from over.

According to a human resources consultant close to Autohome, Autohome's management decided on the staffing restructuring at least two months ago. In addition, he also revealed that Autohome has closed many job places, "long locked HC (quota), that is, some people have submitted resumes, passed interviews, and cannot be hired." Basically, they are concentrated in the Beijing headquarters. ”

Founded in 2005 by Li Xiang and others, Autohome has gradually transformed from an initial vertical automotive content platform to an automotive service platform that integrates content, transactions and finance. In December 2013, Autohome went public in the United States.

In June 2016, Australia Telecom, the former majority shareholder of Autohome, announced that the sale of 47.4% of Autohome's stake in Ping An Insurance Group had been completed, and Ping An Group became autohome's largest shareholder. In March 2021, Autohome was listed in Hong Kong.

It is worth noting that in November this year, there was news that Ping An of China was seeking to sell its 44% stake in Autohome. Ping An of China has negotiated in recent months with several strategic and private equity investors on the sale of shares. At that time, Ping An of China responded to the surging news that there was no relevant information and would not comment on market rumors.

According to the official website, the number of monthly active users of the Autohome APP is 64.03 million, and the number of daily active users of the Autohome is 45 million.

In 2021, Autohome is facing a double decline in revenue and net profit, and its core business has shrunk.

According to the financial report, Autohome's revenue in the third quarter of 2021 was 1.764 billion yuan, down 23.8% year-on-year; net profit was 522 million yuan, down 38.4% year-on-year. Following the second quarter of 2021, Autohome once again saw a decline in revenue and net profit.

From the business segment, in the third quarter of 2021, autohome media service revenue was 443 million yuan, down 53.19% year-on-year; lead service business revenue was 768 million yuan, down 8.6% year-on-year; online marketing and other revenue was 561 million yuan, the only growth business, an increase of only 2.5% year-on-year.

In the capital market, autohome has also failed to be favored. In 2021, Autohome's U.S. stocks reached a high of $146.67, and on December 30, the U.S. stocks closed at $29.56 per share, a one-year stock price decline of more than 70%, an amplitude of 122%.

Since its listing on the Hong Kong Stock Exchange in March 2021, Autohome (02518) has opened at HK$181.3 per share on the first day, then reached a high of HK$199.6, and closed at HK$54.25 per share on December 30, a decline of more than 70% during the year.