On December 29, 2021, LG Display unveiled the next-generation OLED TV panel "OLED. EX”。 It is reported that "OLED. The EX panel is equipped with EX technology that combines Deuterium and Personalized Algorithm on self-luminescent organic light-emitting elements. This innovative product is 30% brighter than the current OLED panel and can vividly present natural colors.
LG Display said that it will provide customers with an evolved experience through olED technology and product evolution, so it named the brand of the next-generation panel "OLED. EX”。
Ten years of technology precipitation to create "EX technology", once again to achieve the TV picture quality beyond
As we all know, OLED panels do not require a backlight, each pixel can be independently self-illuminating, showing perfect black and accurate rich colors while having the fastest response speed. Since the world's first successful mass production of OLED TV panels in 2013, LG Display has launched this next-generation product "OLED. EX", once again pushing the limits of existing TV picture quality.
"EX Technology" uses heavy hydrogen technology and personalized algorithms on the core of the picture quality, that is, the organic light-emitting element, and with the blessing of this technology, the light-emitting element is more resilient and can be driven accurately. Images of scintillating particles such as those produced by sunlight shining on the surface of the lake and the texture of each leaf are featured by the next-generation TV panel "OLED. THE "EX" tv screen can be clearly and realistically rendered.
The use of heavy hydrogen to develop a higher brightness of the higher efficiency of the light emitting element
LG Display for the first time replaced the main component of the organic light-emitting element of the TV panel, hydrogen, with heavy hydrogen with a more powerful and stable structure, and successfully developed a light-emitting element that shows higher brightness.
Heavy hydrogen is twice the mass of ordinary hydrogen atoms, and there is only one heavy hydrogen atom out of 6,000 hydrogen atoms, which is rarely found in nature. LG Display extracts heavy hydrogen atoms from water and applies them to organic light-emitting elements. Elements that use heavy hydrogen are more stable than the original components. Even if the brightness is increased, it can maintain a high luminous efficiency and can support long-term stable operation.
Personalized algorithms deliver finer images
LG Display's self-developed machine learning-based personalized algorithms enable organic light-emitting elements to function more intelligently. Combined with the user viewing mode of the survey, the algorithm can predict the use of 33 million (8K resolution is standard) independent organic light-emitting elements, so as to achieve fine control of input volume, and more exquisitely present the details and colors of the image.
The design with a 30% reduction in borders is dedicated to improving aesthetics and a sense of commitment
“OLED. EX" has also evolved further in terms of design. By improving the manufacturing technology of OLED products, olED panel bezels have been reduced by 30%, and this field was once considered a technical bottleneck. Taking the 65-inch OLED TV panel as an example, the product bezel drops from 6 mm to 4 mm. This remarkable design embodies a high-level aesthetic and also provides users with a more engaged picture experience.
The high-end TV market is accelerating the popularity of OLED products
LG Display plans to implement the "OLED. EX" technology is applied to a full range of OLED TV panels produced at the Paju plant in South Korea and the Guangzhou plant in China. With this move, the adoption of OLED in the high-end TV market is accelerated and the customer experience of OLED evolution is provided.
In addition, LG Display's OLED TV panel sales have continued to grow, from 200,000 pieces in mass production in 2013, to more than 10 million pieces from seven years later to the beginning of last year, and recently to 20 million pieces.
"This year's overall TV market is down 12% from last year, but OLED products have achieved a 70% increase." Wu Zhanghao, Vice President of LG Display's Large Size Business, said: "We will continue to provide consumers with a differentiated and high-quality experience through the evolution of OLED components, the evolution of algorithms, and the evolution of design. ”
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