On April 13, Nikkei Asia News reported that in the first quarter of this year, the wholesale price of 65-inch OLED TV panels of the indicator product fell by 5% month-on-month, and the price of the 55-inch panel with the highest sales volume also fell by 4%. Moreover, both have fallen for three consecutive quarters and are likely to continue this trend in the future.
Last year, due to the soaring price of LCD LCD panels, the price difference between LCD TVs and OLED TVs narrowed from 4.7 times to 1.8 times. OlED TVs, with their advantages in technology, are favored by more consumers, which in turn promotes the growth of sales.
OLED TV has always been a symbol of high-end, the price is often more than 10,000 yuan, and with the continuous decline in olED panel prices, TV prices are becoming more and more close to the people. Last year, Xiaomi launched the Xiaomi TV 6 OLED version, which lowered the price of OLED TV to the price range of 5,000 yuan, which attracted much attention once it was listed. This year, it is expected that more TV manufacturers will join the OLED camp and bid farewell to the situation of LG being the only one.
Market research agency TrendForce released data showing that global color TV shipments in 2021 will be 210 million units, down 3.2% year-on-year. OlED TVs shipped 6.7 million units, up 70% year-on-year. Although Samsung is the hegemon of the global color TV market, in the OLED TV market, LG occupies an absolute dominant position, with shipments of up to 4.04 million units in 2021 and a market share of more than 60%. However, Samsung also announced that it will launch QD-OLED TV products this year, hoping to compete with LG.
At present, the brands that have launched OLED TVs mainly include LG, Sony, Toshiba, Hisense, Xiaomi, etc., and overseas brands occupy the leading position in the market. Domestic brands such as Hisense and Xiaomi can only be regarded as just entering, although there is an advantage in price, but the market share is still relatively low. Once the price of OLED panels continues to fall, with more manufacturers involved, the competition becomes fierce, and the price of OLED TVs will become cheaper and cheaper.
However, the price of LCD LCD panels is also plummeting rapidly, and it is still the only choice in the low-end market. OLED TVs may gradually occupy more than 4,000 yuan in the high-end market, and friends who want to buy TVs can wait, and maybe soon a large number of OLED TVs will appear.