Xiaomi wants to hit the first position in the world's mobile phone sales, almost to believe

Knife horse

At that time, the famous "wind outlet theory" made Lei Jun catch fire on the ground. Now, Lei Jun has issued a "Zhengzheng Oath", this time with a greater goal, to compete for the throne of the world's first mobile phone sales. The benchmark is Apple. Not Samsung.

After the fall of Huawei, Xiaomi also began to "swell". Xiaomi is currently ranked in the top three in the world, and aims to become the world's first position in the next three years. In the domestic market, Xiaomi has not yet become the first. Whether it is Glory or vivo, OPPO is a strong competitor of Xiaomi.

Xiaomi hopes to "incense outside the wall", and the potential target is the Indian market, the European market and so on. Samsung's position in the Indian market is also relatively tough, in addition, the Chinese mobile phone corps also has a layout, but it is not as influential as Xiaomi, and it is not known whether there will be new breakthroughs in the follow-up.

This time, Xiaomi benchmarked Apple and stared at the world's most arrogant company. But it's sales, not profit. It is not a benchmark for Samsung, and it should be known that Samsung is currently the world's largest mobile phone sales company.

After laying out the automotive field, Xiaomi has "fiercely" attacked the global mobile phone hegemony. In fact, this may be the focus, the smart car layout is just to "occupy the pit".

It's just that in the world's largest mobile market, Xiaomi is difficult to become the first, in the global market, is it really so easy to get the top? Many netizens have expressed doubts, now it is not the outlet, Lei Jun's millet relies on what to compete for market share first? Is it just the price?

After Huawei, Chinese mobile phone manufacturers basically have no enterprises that can compete with Apple, Apple mobile phones after six years, once again become the strongest sales of chinese mobile phone market has shown that after Huawei, the domestic mobile phone manufacturers in the market embarrassing position. Now the glory is returning, constantly robbing the market that has been lost, which is exactly what Xiaomi hopes to grab, in addition to vivo, OPPO's tiger eye. What does Xiaomi rely on?

As we all know, Xiaomi is now focusing on the development strategy of "mobile phone × AIoT", and Xiaomi's peripheral products are also more and more numerous, more and more complicated. In its own real main market, Xiaomi's sway, or the user's awareness of the Xiaomi brand, has not actually improved, which is one of the reasons why it has not been the first in the domestic market.

Perhaps in the new year need to set some "small goals", Lei Jun this time set his sights on the first position of the global market share of mobile phones. Lei Jun said that in three years, Xiaomi mobile phones won the first place in the world.

This goal was mentioned by Lei Jun as early as 2014. At that time, Xiaomi had just made a mobile phone for three years, and it achieved the first place in China and the third place in the world. At the first World Internet Conference, when Lei Jun was asked what Xiaomi's long-term strategy was, he blurted out, "Xiaomi will become the world's first in 5-10 years." But then the development of millet is also obvious to all, ups and downs, Huawei once achieved the goal of millet, if it were not for Huawei suffered unfair treatment forced to transform, perhaps the world's first position of mobile phones has already changed hands.

At this time, Xiaomi shouted out this goal again, in fact, we just listened. If you really want to achieve it, it is difficult for shu dao, and it is difficult to go to the blue sky.

According to Xiaomi's Q3 financial report this year, Xiaomi's smartphone shipments decreased by 5.8% from 46.6 million units in the same period last year to 43.9 million units, ranking third in global shipments. The only thing that makes Xiaomi feel pleased is that according to its Q3 financial report, Xiaomi mobile phones have ranked first in the market share of 11 countries and regions in the world, and the top five in 59 countries and regions in the world.

Of course, the statistics of different institutions are slightly different, especially Samsung's strategic adjustments, and the scale of Apple's new product plans, including the upcoming launch of a new generation of iPhone SE, including Apple's planned AR devices in 2021, are all new development plans for the mobile terminal market, and these changes may affect smartphone shipments.