BYD's development in the field of new energy vehicles can be described as booming, with its own deep accumulation in the field of electrification and intelligence, BYD not only occupies a leading position in the domestic market, but also sets its sights on overseas markets. BYD is leading the wave of change in the new energy vehicle industry by releasing its vehicle intelligence strategy, launching a number of innovative technologies, and increasing its overseas footprint.
The intelligent strategy of the whole vehicle leads the intelligent development
In January 2024, BYD released a new strategy for the intelligent development of new energy vehicles - vehicle intelligence. The strategy aims to achieve the efficient integration of electrification and intelligence through the Xuanji intelligent architecture, making driving safer, more efficient and more personalized.
Vehicle intelligence breaks down the barriers between different systems, can capture changes in the internal and external environment in real time, feedback information to the "brain" for decision-making in milliseconds, and quickly adjust the vehicle status. This not only greatly improves the safety and comfort of the driver, but also allows the vehicle to have the ability to personalize "thousands of people".
Wang Chuanfu, chairman of BYD, said that vehicle intelligence is the real smart car, and only enterprises like BYD with full-stack self-research and vertical integration advantages can achieve it. BYD's deep accumulation in the field of electrification has laid a solid foundation for vehicle intelligence.
Innovative technology meets diverse needs
In order to realize the intelligence of the whole vehicle, BYD has launched a number of innovative technologies, such as Xuanji architecture, Xuanji AI large model, Yi Sifang Parking, etc., to meet the diverse needs of users.
As the industry's first intelligent and electrical convergence architecture, the Xuanji architecture endows the car with an intelligent "brain" and "neural network", enabling it to perceive, think, control and execute like an advanced intelligent lifeform. For the first time, the Xuanji AI model applies artificial intelligence to the entire field of vehicles, covering more than 300 scenarios, giving the vehicle the ability to intelligently sustain evolution.
Yi Sifang Parking perfectly integrates Yi Sifang technology and intelligent driving parking technology, and with the flexible control of four motors, it can realize precise rotation and storage, and solve the problem of difficult parking spaces. BYD also released intelligent driving technologies such as full-scene navigation assisted driving and close-range valet parking to accelerate the popularization of intelligent driving.
Increase overseas layout and go overseas to become a new growth point
The overseas market has become an important engine for BYD's performance growth. In 2023, BYD's passenger car exports reached 242,000 units, up 334% y/y, to more than 70 countries and regions.
In order to accelerate its global layout, BYD has invested in Brazil, Thailand, Hungary and other places to build factories and give full play to the advantages of the whole industry chain. Li Ke, executive vice president of BYD, revealed that the company is exploring the establishment of its own factory in Europe to consolidate its local sales and service network.
BYD's overseas expansion has not been easy. According to reports, BYD is facing challenges such as weak market demand, overpricing, and quality control issues. The EU has also been wary of dumping by Chinese automakers.
Looking at BYD's development history, we can see that the Chinese car company is leading the wave of change in the new energy vehicle industry. With innovative technology, vehicle intelligence strategy and strong overseas layout, BYD is steadily moving towards the goal of "the world's first car company". Although the road is long and resistant, BYD will surely write its own legend with its own technical strength and development determination.