From the day of its birth, SAIC Maxus was destined to "go the unconventional path" in the domestic auto market.
After years of white-hot competition in the domestic MPV market, it is about to tend to be "calm", SAIC Maxus maxus with the world's first full-size luxury intelligent pure electric MPV - MIFA 9 release, and set off a "monstrous wave" in it, after all, in the MPV car technology and consumption mode have undergone tremendous changes today, users and the market need an "epoch-making" product to point out the direction for the future development trend.
There is no doubt that the SAIC Maxus MIFA 9 came at the right time.
The electric MPV market needs an "epoch-making" product
The data shows that since June this year, seasonal fluctuations in the demand of the automobile market, new products into the market to stimulate a certain increase and other factors, promoted the domestic MPV sales volume higher and higher, it is expected that the end of the year, MPV market sales will also increase. But fundamentally, the domestic automotive industry has long since entered the new normal development stage from the stage of high-speed growth, and car companies want to increase sales, technology and users are two factors that cannot be avoided.
The tide of electrification in the global automotive industry is sweeping the MPV market, a segment that was rarely involved before. Car companies such as Dongfeng Lantu, Geely Krypton, BYD, Weilai and other car companies are actively creating their own large-scale pure electric MPV models, and it is no wonder that Cui Dongshu, secretary general of the Association, said in an interview that 2021 is the start of the high-end business sub-market of MPV manufacturers.
But when all companies have begun to spy on the electric MPV market and intend to share a piece of the pie; when car buyers are also more and more concerned about the electrification and intelligence of the vehicle, they have found a common problem: under the premise of no market experience to learn from and reference, it is not easy to create (find) an epoch-making electric MPV model.
Technology leadership, SAIC Maxus MAXUS MIFA 9 "smart" is superior
The arrival of SAIC Maxus MIFA 9 makes both the market and users shine.
As the most worried about the battery life problem of electric vehicle users, MIFA 9 relies on ultra-low air resistance coefficient, excellent lightweight design, and is equipped with SAIC's new generation of intelligent electric drive system, with 90 degrees Ningde era lithium battery, MIFA 9 debut model to achieve a cruising range of 520 kilometers. In particular, the MIFA model with a range of more than 650 km will be delivered in 2023. In addition, the vehicle-machine interconnection system that young users care about the most takes the lead in using Qualcomm 8155 and MediaTek 8666 high-performance dual-core interoperability technology to achieve true ten-screen interaction of the whole vehicle through SOA. Through DMS+ dual OMS, to achieve no sense recognition, to provide each passenger with exclusive personalized service; finally, in order to meet the needs of business travelers, MIFA 9 for the second row, the third row of passengers are provided with VIP seats, not only electric adjustment, but also massage, heating, ventilation, leg rest and other functions, and thus realize the whole vehicle VIP seat service, to ensure that every passenger can experience the enjoyment of first class... There is no doubt that in MIFA 9, such technology leadership, there are many.
More understanding of users, SAIC Maxus MAXUS MIFA 9 leads the MPV business revolution
Secondly, let's take a look at the layout of SAIC Maxus in terms of users, compared with the simple direct sales model of new recruits of car manufacturers in the industry, and the distribution model of traditional car companies, SAIC Maxus has integrated and developed the channel system of authorized distribution, brand direct operation and new retail direct sales pioneered by domestic vehicle enterprises. The fundamental reason why SAIC Maxus does this is twofold: first, the technological revolution has led to changes in business models; second, changes in consumer characteristics have led to changes in business models.
As early as 2015, SAIC Maxus began digital transformation, and in the fourth quarter of this year, officially unveiled the user co-creation center, SAIC MAXUS with C2B user co-creation customization to closely combine users and manufacturers, if a manufacturer tells users that users can "select" a Dream Car in 3 minutes. Well, in this era where time is money, what a powerful core competitiveness this will be.
What is more worth mentioning is that in order for the MIFA series to better serve users in the future, SAIC Maxus has also set up a new energy M division, from product definition, technology research and development, channels and sales, a complete business system and a special team, to build a lean closed loop centered on user value, the whole business chain, and effectively use the overall resources of SAIC Maxus to create a complete experience with a sense of belonging, a sense of co-creation and a sense of pleasure for users. Behind this is not only the endorsement of SAIC Group, but also the strong R&D and manufacturing system of SAIC Maxus Nanjing Lighthouse Factory.
It is understood that MIFA 9 in addition to announcing the domestic price of 269,900 yuan - 379,900 yuan, but also released the price in the European Union, the United Kingdom, Norway and other regions, of which the EUROPEAN price of 59,990 euros, the United Kingdom price of 49,990 pounds, norway price of 599,990 crowns, the overseas version with a high product premium, not only highlights the determination of the Chinese brand to base on the international high-end market, but also SAIC Maxus maxus for its own car-making strength is not inferior to foreign car companies. On the whole, whether in terms of leading technology or meeting the needs of users, SAIC Maxus MIFA 9 is the "epoch-making" model that the market and users have been waiting for.
Editor's Note:
The development of the Internet has changed the way customers access product information, make purchase decisions and access services, as the saying goes, "Become a self-revolutionary or be subverted." It is not difficult to see that SAIC Maxus has long been standing on the tip of the new energy MPV market, and some people have predicted that the MPV market wants to usher in large-scale sales growth, perhaps until the outbreak of new energy technology and innovation in the field of automatic driving, who can seize this track, who can achieve self-breakthrough,
SAIC Maxus MAXUS is going all out to meet this wave of changes in the industrial ecological structure caused by changes in customer behavior.
Text: Tiga JinChengwu