On December 28, the 2022 Zero Run T03 was officially launched. Most notably, the price of the 2022 model has gone up.
At the same time as the price rises, there have also been some changes in the configuration of the 2022 zero-run T03.
Happily, the 2022 Zero-Run T03 is fully equipped with lithium iron phosphate batteries, upgraded 15-inch wheels, and added brake assist, traction control and body stability systems that the 2021 low-end models do not have, as well as consumer-favorite configurations such as automatic parking and uphill assist.
Of course, these new configurations need to pay more. In the case of the same power specifications and other configurations, the above configuration needs to spend an additional 10,000 yuan.
And although there are more of these configurations, the 2022 zero-run T03 mid-range model not only increased by 5100 yuan compared with the 2021 mid-range model, but also reduced the configuration of fixed speed cruise, panoramic sunroof, 8-inch LCD dashboard, daytime running lights and rearview mirror heating.
The same addition to the above configuration, but the battery capacity of the 2022 zero-run T03 entry-level model is at least 6.1kWh lower than that of the 2021 model, and the NEDC range is reduced from the previous 403 km to 301 km; and the price is 9100 yuan more expensive than the 2021 entry-level model.
What's more, the higher-priced 2022 zero-run T03 high-end model simply reduced the allocation nakedly.
At the same time that the price is higher than 3100 yuan, the 2022 zero-run T03 top model has fewer automatic driving auxiliary functions such as lane departure warning, lane holding assistance, active braking, etc., and also castrates the adaptive cruise in the full speed domain into fixed speed cruise, and also reduces the functions of front parking radar, facial recognition, window one-key lifting/anti-pinch hand, etc., and also reduces two horns, two cameras, 9 ultrasonic radars, and millimeter wave radar is gone.
Combined with the price and configuration, the average price of the 2022 zero-run T03 models at all levels is about 10,000 yuan more expensive than that of the 2021 models of the same level.
It is understandable that in 2022, the subsidy for new energy vehicles will be reduced by 30% compared with the 2021 level. According to the subsidy standard in 2021, the subsidy for pure electric vehicles in 2022 will be reduced by 5400 yuan. Therefore, the price increase of the 2022 zero-run T03 is reasonable.
However, the 2022 zero-run T03 price increase is accompanied by a reduction in the number of allocations. So that after seeing the price increase of the 2022 zero-run T03 as high as 10,000 yuan, many netizens expressed their incomprehension. In addition, many netizens expressed a pessimistic attitude towards the market performance of the 2022 zero-run T03.
Of course, the concerns of these discerning people are not unreasonable.
You know, as a micro pure electric vehicle, the 2022 zero-run T03 priced at 68,900-84,900 yuan is higher than models such as Wuling Hongguang MINI EV, Sihao E10X, Reading Mango and Chery QQ Ice Cream. Wuling Hongguang MINI EV, Sihao E10X is hot, the lower price plays a crucial role. The high-priced 2022 zero-run T03 has actually left the low-end pure electric vehicle market.
In addition, the zero-run T03 has entered the high-end micro-electric vehicle market dominated by Baojun KIVI EV, Euler Black Cat and Euler White Cat.
Although it is a circle larger than models such as the Wuling Hongguang MINI EV, the figure of the zero-run T03 has no advantage in front of these models. And after the reduction, the configuration of the zero-run T03 is already in the ascendant. The most important point is that the design of the zero-run T03 still carries a strong shadow of low-end electric vehicles, which is incompatible with the young fashion atmosphere displayed by models such as Euler Black Cat, Euler White Cat and Baojun KIVI EV. Against the backdrop of similar prices, the Zero-Run T03 is far less flattering than the other three models.
It is also pointed out that the price of top and sub-top models has reached the 80,000 level. Today's consumers are not only more knowledgeable about cars, but also pragmatic. After the price exceeded 80,000 yuan, it was almost the same as the price of compact cars such as BYD Dolphin and even compact pure electric SUVs led by Nezha U. Everyone understands that spending 20,000 yuan more means gaining a higher level of space and driving quality.
In fact, sales already illustrate a certain problem.
In November, The leader of the micro-pure electric vehicle, Wuling Hongguang MINI EV, sold 45,576 units; Chery Ant sold 9,291 units; and BYD Dolphin, which had just been launched, sold 8,809 units. The 2022 Zero-Run T03 sold 4270 units of the Euler Black Cat between bozhong and Bozhong.
The 2021 Zero-Run T03, which is priced nearly 10,000 times lower than the 2022 Zero-Run T03 and more cost-effective, has sold only 4106 units.
I really don't know how many zero-run T03 can be sold next month.