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In recent years, with the improvement of public health awareness, people have paid more and more attention to the harm of excessive intake of sugar, and sugar control and sugar withdrawal have become a new trend. In the "Healthy China Action (2019-2030)" issued by the National Health commission, it is proposed that 15 major special actions will be carried out to promote the transformation from the treatment of diseases to the center of people's health. Among them, the document advocates that by 2030, the per capita daily intake of added sugars should not be higher than 25 grams.
However, on December 27, Yuanqi Forest released the "Report on the Consumption Behavior of Sugar Reduction Users (2021)" (hereinafter referred to as the "Report"), showing that at present, the per capita daily intake of added sugar in China is about 30 grams, which still exceeds the 25 grams of intake clearly proposed by the World Health Organization and the National Health Commission "Healthy China Action (2019-2030)".
In the case of national attention to health, why is the relevant data still high? "Imbalances in energy intake and energy expenditure are a direct cause of overweight obesity in individuals. Modern people's diet is becoming more and more refined, coupled with irregular work and rest, lack of exercise, these factors are jointly affected, resulting in chronic diseases tending to be younger. Li Shiyang, a clinical nutritionist in the Department of Clinical Nutrition of Beijing Tsinghua Chang gung Hospital, said.
Young people have become the main force in sugar control
In this context, more and more urban young people are joining the sugar-reducing diet team.
The aforementioned "Report" shows that from the perspective of age, people between the ages of 30 and 39 have a stronger awareness of sugar reduction, accounting for 36.7%. It was followed by users aged 18-29, accounting for 31.3%. These two young groups together account for nearly 70% and are the main force of sugar reduction users. Among them, young women are more enthusiastic about reducing sugar. Of the sugar users surveyed, 65% of women would choose sugar reduction products in their daily lives, compared with only 35% of men who actively reduced sugar.
At the same time, from the perspective of geographical distribution, the report quoted relevant data to say that in the top 5 per capita sugar consumption, Tibet, Chongqing, Sichuan, Gansu and other western provinces and cities occupy 4 seats. Among them, the per capita sugar consumption of Tibetan residents is the highest in all provinces in the country, and the per capita consumption in 2020 is 4 kg.
Interestingly, residents of Chongqing, known for their spicy appetite, are close behind, with a per capita sugar consumption of 2.7 kg, while Heilongjiang, the only one that does not belong to the western region, ranks third with a per capita consumption of 1.8 kg.
In addition, the report survey also shows that compared with developed areas, county towns and rural residents prefer to eat sugary snacks and beverages, and they have less awareness of the harm of excessive sugar intake, so they have a lower awareness of the concept of sugar reduction food. From the market point of view, the supply of sugar-free beverages in county towns and rural areas is small, and there are more counterfeit products of all kinds.
The sugar-free beverage market exceeded 10 billion
Under the trend of sugar reduction, the beverage industry responded positively, and sugar-free beverages have also become a new outlet.
Guojin Securities previously said in a research report, "PepsiCo announced the sugar reduction target for 2025 global 2/3 beverage products to provide less than 100 calories per 12 ounces of energy; Yuanqi Forest sales in 2020 increased by 309%, China ushered in the era of sugar reduction." ”
Just in mid-November this year, the Chinese Academy of Sciences released the "2021 China Sugar-free Beverage Market Trend Insight Report" report also pointed out that with the advancement of the 2030 Healthy China Plan and the improvement of consumer health awareness, the domestic sugar-free beverage market size will further maintain its growth momentum. In 2020, the market size reached 11.78 billion yuan, a 7-fold increase over 2014. In 2025, the market will increase to 22.74 billion yuan, doubling in size within 5 years. In 2027, the market will continue to climb to 27.6 billion yuan.
The Chinese Academy of Sciences report also pointed out that in addition to specific need groups, many ordinary consumers have also become followers of sugar-free drinks, "nearly 80% of consumers choose sugar-free drinks because they think it is 'healthier', rather than having a clear demand for sugar control." On the other hand, with the increase in sugar-free beverage products, consumers' selection criteria have become more stringent. Many attentive consumers have developed the habit of paying attention to product ingredient lists and nutrition facts.
The deputy director of the Institute of Agricultural Product Processing of the Anhui Academy of Agricultural Sciences said that eating sugar requires understanding "sugar", "As a consumer who lacks professional knowledge, first of all, it should be clear that it is impossible to completely eat any sugar food in daily life." Sugars from food in everyday life are able to provide the energy that humans need. What we should do is reduce or avoid consuming a single high-sugar food. Secondly, although 0 sugar food and beverages are good, excessive intake also has certain harms. (Beijing Time Finance Wu Shan)