The author | Nie Yiyao
The source | Auto Grand view
Up to Beijing, Shanghai and Shenzhen, down to the second and third lines, in recent years, the city's trend vane is undergoing great changes.
With a little observation, it can be found that the most beautiful boys on the street today have been replaced by the people who used to wear big brands, drink coffee, drive luxury cars, and show their financial resources and elite images all the time, and have been replaced by young people who like fashion brands and domestic goods and can perfectly display their independent personality.
Why there is such a shift, because unlike the traditional consumption cult, a new era of consumption is being led and defined by young people. Young people in the new consumption era have a consumption concept that combines personality, pragmatism, fashion, rationality and self-confidence.
Conforming to this concept of consumption, it involves national brands in various fields such as food, clothing, housing and transportation, among which the best ones such as Xiaomi, Huawei, Li Ning, Jiang Xiaobai, Chang'an, great wall, etc., are becoming the favorite of more and more young people.
For example, recently there is a new consumption era of car circle "class representative" - Changan second generation CS55PLUS, with its unique advantages that are in line with young people's consumption concept, it is regarded as a model of 100,000 yuan SUV, and the cumulative orders in the 3 months of listing exceeded 65,000.
Why is Changan's second-generation CS55PLUS hot and far ahead in the fiercely competitive 100,000-yuan SUV market? It is also necessary to pursue the answer from its performance that perfectly fits the consumption concept of young people in the new consumption era.
Good looks are the most important
Young people in the new consumption era have higher requirements for the appearance of their favorite things. Merely having recognition is not enough to capture them, but also to have a sense of design, in short, it must be in line with their favorite good looks.
The appearance of Changan's second-generation CS55PLUS is exactly the success of investing young people's sense of design. After a high degree of integration of scientific and technological elements and aesthetic creativity, the second generation of CS55PLUS combines "rational minimalist aesthetics" and "practical intelligent technology" into one, and strives to highlight the design language of "new scientific and technological wisdom aesthetics" in the expression of the whole vehicle shape.
For example, the front face, the second generation of CS55PLUS adopts a large-size mid-mesh design, which is like a mechanical armor piece inside, forming a large-area light and shadow intake grille. The magnificent grille and integrated LED headlight group form an overall design style that runs through the interconnection and exquisite atmosphere, which further highlights the technological and futuristic sense of design.
The body side design of the second-generation CS55PLUS pays attention to the use of simple and beautiful lines, with the sporting posture of the vehicle, reflecting the sense of strength of the whole vehicle and the tension of life brought by sports.
The high halo tail brake lights at the rear are the finishing touches of the overall design of the second-generation CS55PLUS. It further embodies the design language of "new technology wisdom aesthetics", ingenuity and breakthrough in application, which well echoes the avant-garde temperament of young people to do their own fashion icons in the new consumption era.
In short, Chang'an's second-generation CS55PLUS, which fits the preferences of young people's appearance, first of all has the weight to win the likes of young people in appearance.
Good driving is fun to call good
From many brands and products that are popular with young people, it can be seen that good looks are only attractive, and fun will make them pay. Therefore, if you want to capture young consumers in the new consumption era, in addition to "show", products must also be "wise".
For a car, it is not enough to have a good look, excellent core components bring a good driving experience, and rich intelligent configuration brings fun driving fun, and it is the only way to attract young people.
This is the biggest reason why Changan's second-generation CS55PLUS is regarded as a 100,000-yuan SUV by young consumers.
As a 100,000-yuan SUV, the second-generation CS55PLUS HauteShare Changan has the strongest autonomous 1.5T blue whale engine, the maximum output power reaches 138kw, and 1500r/min can reach a peak torque of 300 Nm.
The excellent power and stable quality of this engine have long been well known not only in the car circle, but also among young consumers. Together with the Blue Whale 7-speed wet dual-clutch transmission, it is equipped with the second-generation CS55PLUS, which not only makes the vehicle have superior power performance, but also greatly increases the transmission efficiency of the vehicle, so that the fuel consumption of the vehicle is only 5.9L per 100 kilometers.
The second generation of CS55PLUS excellent core components, bringing excellent driving experience and low fuel consumption performance, while gaining the goodwill of young people, its excellent intelligent performance is a key to bringing fun driving fun to young people and enhancing young people's desire to buy.
"Full car voice control, hands do not leave the steering wheel", is the second generation of CS55PLUS to pursue the intelligent experience goal, how fun it is, try it to know. For example, when you say " I want to breathe " , the window opens automatically ; when you say " I want to see the stars " , the skylight opens automatically ...
This is due to the AI voice interaction adopted by the second-generation CS55PLUS, which has a very high IQ and emotional intelligence, which can realize the precise voice control of the whole vehicle, multi-round voice continuous dialogue, and has emotional voice functions.
The real killer of its intelligence is its IMS intelligent interaction system, which is also the key to the gap between the second-generation CS55PLUS and the competing models.
It is understood that the IMS intelligent interaction system can support the rare Face ID face recognition function of the same level, based on the massive face data support, the user only needs to "brush face" authentication, you can unlock the car, and the function can also automatically adjust the air conditioning, multimedia, seats, etc. to the user's common state, so that the entire driving has a sense of ceremony.
In addition, the IMS intelligent interaction system also has intelligent gesture control functions. This function can realize different commands by recognizing different gestures such as left and right swipe, heart, like, and victory. For example, making a triumphant gesture to the camera can leave a wonderful moment of interaction; the palm can slide left and right to cut the song; through the heart gesture, the navigation can automatically open the route home...
In the field of 100,000 yuan SUV, Changan's second-generation CS55PLUS is undoubtedly the leading faction of good driving and fun, which brings consumers far more than expected super cup surprises, and it is easy to understand that it is highly sought after. However, the second-generation CS55PLUS wants to give to young people, there is no most, only more.
Details can not be less
Young people who are well aware of the new consumption era are all "detail control", and Changan's second-generation CS55PLUS is not inferior to its performance in appearance and intelligent driving.
The interior cockpit of the second-generation CS55PLUS achieves exquisite details while taking into account the overall harmonious and unified characteristics. Continuing the design language of "new technology and intelligent aesthetics" of the vehicle's appearance, the second-generation CS55PLUS adopts the design style of "blackened overall color matching and red movement encirclement" for the interior of the vehicle, and strives to perfectly present the "scientific and technological aesthetic cockpit".
For the overall design of the cockpit, the second-generation CS55PLUS uses a lightweight, breathable and multi-faceted fabric, a large area of soft and leather wrapping, a layered and brushed center console, so that the cabin interior texture has a delicate visual and tactile experience.
10-inch full LCD instrument panel + 12.3-inch central control screen, borderless buttons full of scientific and technological sense, unique D-shaped steering wheel, textured electronic gear handle, etc., also sublimated the second generation of CS55PLUS boutique tone.
The full LCD instrument panel and the central control large screen are placed separately, and the central control large screen decorations are perfectly integrated with the hidden air outlet, which also reflects the unique intention of the second generation CS55PLUS.
Changan's second-generation CS55PLUS's pursuit of details, as it does in other aspects, is writing a new 100,000 yuan SUV ceiling.
summary:
The wave of the new consumption era is rolling in, opening up unlimited imagination space for more brands and products, but it is accompanied by the escalating inner volume of various industries. How to gain more market share in this opportunity and competition, the answer lies in the hands of 300 million young people.
Changan's second-generation CS55PLUS can quickly gather a large number of fans, on the one hand, from Changan's unremitting breakthrough technology accumulation and brand reputation, on the other hand, from Changan's sincere treatment of users, especially young users. This precious seriousness and ingenuity perfectly fits the consumption concept of young people in the new consumption era, and of course, it has obtained enviable market performance.