In February this year, the British luxury car company Jaguar Land Rover officially released a new global strategy - "Reinventing the Future", in which the electrification of jaguar and Land Rover brands has become a core of the new strategy, based on different platform architectures and lightweight technology empowerment, Jaguar and Land Rover brands will continue to strengthen and create a more distinctive brand personality.
Looking back at the history of the development of the luxury car industry, Jaguar Land Rover has not only nearly 100 years of history, but also two unique and attractive brands that have always been at the forefront of technology and design. In the era of transformation of the automotive industry, Jaguar Land Rover is the first luxury brand to launch pure electric mass production models. Based on the strategic guidance, Jaguar Land Rover is committed to promoting carbon neutrality in the transportation sector through technological and product innovation, and continues to demonstrate its determination to fully embrace the green mobility revolution.
In February, Jaguar Land Rover officially unveiled its new global strategy – "Reinventing the Future"
Electrification for sustainable development
Further create a unique dual brand
At present, in the global joint efforts to achieve the goal of "carbon neutrality", mobility has become a core issue, of which electrification transformation has become an important starting point for promoting the realization of the goal of "carbon neutrality". In the context of sustainability trends, Jaguar Land Rover aims to become a globally respected innovator in products and services, serving consumers and setting new standards in luxury vehicles that are conducive to environmental, social and community impact.
For the future, for the Land Rover brand, it will always use the spirit of adventure as a link to continue to resonate with consumers. Since the beginning of this year, the Land Rover brand has launched the 2022 Range Rover Sport P400e and discovery Sport P300e, the new Defender 110 P400e and the new Range Rover Evoque L P300e four plug-in hybrid models. Currently, Range Rover, Defender and Discovery are available in plug-in hybrid or mild hybrid options.
New Land Rover Defender 110 P400e plug-in hybrid version
On the road to a full upgrade to an electrified luxury brand, the Jaguar brand will continue to base on its emotional design language and pioneering new technologies, so that all customers can get a unique and prestigious experience and a distinctive lifestyle. Guided by the philosophy of "racing for the new, racing for research", Jaguar drew inspiration from the track to develop the world's leading electrification technology with the help of the test platform of I-TYPE racing. In order to realize the vision of neo-modern luxury, Jaguar Racing will play an important role in Jaguar Land Rover's electrified ecosystem to achieve a sustainable future and digital transformation. Looking to the future, the event platform will further deepen the development of electrification technology, bringing a lot of experience in research and development to the electrification of Jaguar brand mass production models in the future.
The Jaguar brand will be reborn as a fully electrified luxury brand
Forward-looking electric architecture platform
Empower ecosystem evolution
Guided by the "Reinventing the Future" strategy, all Jaguar and Land Rover models will be available in all-electric versions over the next decade. By launching a new product platform plan, based on the technology empowerment of different platform architectures, Jaguar Land Rover will further shape a more distinctive brand personality.
Jaguar Land Rover has pioneered the new MLA-Flex luxury electrification architecture, which is compatible with electrified internal combustion engine systems at an initial stage. As the product lineup continues to evolve in the future, it will also support all-electric models, providing the prerequisites for the powerful performance, flexible handling and exquisite craftsmanship of new Models under the Land Rover brand in the future. The leading MLA-Flex architecture will also enable forward-looking intelligent hardware and software systems to operate in harmony, and thanks to advanced electrification architectures, vehicles can also closely integrate hardware with digital technology and software, enabling efficient collaboration and leapfrogging new models from a single mechanical system to an intuitive and integrated ecosystem.
Lightweighting complements each other
Benefit the electrification process
The development of electrification is inseparable from the innovation of lightweight technology, in addition to the pioneering electrification architecture and powertrain, the lightweight research of the automobile body structure and the promotion of zero emission of the powertrain complement each other, becoming an important part of Jaguar Land Rover's continuous promotion of electrification.
Jaguar Land Rover has been focusing on lightweight research on composite materials, and is committed to providing consumers with longer zero-emission endurance, more powerful electric vehicles and a more dynamic driving experience, alleviating user mileage anxiety while constantly refreshing new standards for quality and efficiency in the electrification development of the luxury automotive industry.
Pioneering lightweight research projects will improve vehicle performance in all aspects
Taking the previously launched Tucana project as an example, as a four-year joint research project, which has brought in many of the world's leading academic institutions and industry partners, this research project will help Jaguar Land Rover develop a lighter vehicle and powertrain structure for its product models, in the era of electrification, as new composite materials can meet the needs of higher performance battery torque, will gradually replace the use of aluminum and steel, not only to improve efficiency, but also to reduce the impact of carbon dioxide emissions. At present, Jaguar Land Rover has pioneered the application of lightweight technologies including all-aluminum bodies to its models, releasing excellent performance and highlighting its leading position in the field of environmental protection.
Guided by the "Reinventing the Future" strategy and with electrification as the core development goal, Jaguar Land Rover will continue to promote close cooperation with industry-leading companies and research institutions to enhance sustainability and reduce emissions, and realize the development vision of neo-modern luxury. As it advances this vision, Jaguar Land Rover continues to build and accelerate innovation in materials science, engineering and manufacturing. Adhering to the concept of continuous innovation and the spirit of pursuing the ultimate, Jaguar Land Rover will continue to bring users the product selection and exciting driving experience that keeps pace with the times.