At present, the domestic car market, not only ordinary brands are seriously involved, but also in the field of luxury cars, BBA can also premium with appeal, and other car companies can only compete for a small market share. To grab the market, the usual marketing method is to exchange price for volume, such as Cadillac, Volvo, Lincoln, etc., especially in the hot field of fierce competition. Infiniti, a Japanese luxury car brand, on the sense of existence is now barely ranked in the third line, but has been looking for opportunities to turn over, the latest launch of the domestic QX60 or can succeed.
Infiniti QX60, positioning medium and large SUVs, this market segment can be described as "strong hands" many, want to show themselves and call the same level of opponents, excellent product strength is the first. In fact, the car has also appeared in the domestic market before, but as an imported car, the introduction of the new version is also to boost the market image. Compared with the old model, the overall feeling of the new car has become younger, after all, the "big man" is here, full of momentum.
The biggest highlight, or the biggest attraction of the new car, lies in the car, especially the adjustment of the cockpit, which is significantly improved compared with the old-fashioned design of the previous generation of products. Suspension central control screen, LCD instrument and multi-function steering wheel, etc., in addition to the material and workmanship is also very exquisite, texture and technology atmosphere to catch up with the current trend of car manufacturing. In addition, the QX60 has another advantage, namely the large size, 5127mm length, 2900mm wheelbase, and sufficient rear seating space, which is larger than the Cadillac XT6.
In terms of power, the domestic Infiniti QX60 full series of 2.0T turbines, compared with the old displacement is reduced, but the book parameters are more powerful, matching the 9AT gearbox, the maximum output power of 185kW, the peak torque of 376N·m. It is worth mentioning that the gearbox, the CVT that is not very good at reputation, has to say that the strength is very large, of course, whether this time can withstand the test, the subsequent development of the car will play a very important role.
It can be seen that Infiniti QX60 product strength is very good, which is also its high price of the bottom line, it is reported that the pre-price is 45-66 million, the price is really not polite. Medium and large luxury SUV market, BBA grasps the absolute initiative, but other car companies also have layouts, such as Lincoln Aviator, the official guidance price of 50.98-75.98 million, 3.0T V6 power and 3025mm wheelbase, if you let everyone choose from aviators and QX60, I believe that the former will not be less.
There are aviators pressing on the top, and the Cadillac XT6 dragging underneath, although the XT6 is smaller in size, but the price is sold cheaply, and the terminal market can often talk about about 56,000 discounts. Infiniti QX60 is currently only in the pre-sale state, from the current environment, I personally feel that the price will be lowered when it is officially listed, and it will take a while to wait for whether there are surprises.