After the Xiaomi 12 series of new machines began to warm up, Lei Jun, chairman and CEO of Xiaomi Group, made it clear that Xiaomi's high-end mobile phones should start to benchmark Apple and learn from Apple, and Xiaomi 12 is a high-end flagship of the benchmark iPhone 13.
Lei Jun has plucked up enough courage to challenge Apple this time, knowing that Apple has always been a leader in the smartphone industry, and each generation of products launched can become a blockbuster model in the high-end market.
The best strategy to challenge Apple is to learn Apple, so in order to successfully challenge Apple's status, this xiaomi 12 has changed in product positioning, and the fuselage size is no longer like the previous two generations of products, but has become a small-screen flagship machine.
Now Xiaomi has released this small screen flagship, compared to Xiaomi 11 is indeed much smaller, but small does not mean to compromise on the configuration, the new Xiaomi 12 can be described as small and concise.
Specifically, the front of the Xiaomi Mi 12 is equipped with a 6.28-inch AMOLED small micro-curved screen, which has a screen resolution of 1080P, supports 120Hz high brush, 12-bit color depth, 16000 levels of automatic brightness, and covers corning Victus screen glass.
This screen is customized by Xiaomi to Huaxing Optoelectronics, and it is worth mentioning that this screen has also passed the certification of the international evaluation agency DisplayMateA+ and created 15 new screen records.
Xiaomi Mi 12 in the core configuration also has no compromise anywhere, in the Snapdragon 8 Gen1 + LPDDR 5 + UFS 3.1 flagship performance iron triangle combination, can fully ensure that the phone runs smoothly in a variety of games and applications.
In order to fully release the performance of the Snapdragon 8 Gen 1, the Xiaomi Mi 12 compact interior also added up to 13171mm of graphite + graphene + VC combination heat dissipation, which can make heat export faster and ensure long-lasting performance.
In addition, Xiaomi Mi 12 also built-in a 4500mAh large battery, and supports 67W wired fast charging, 50W wireless fast charging and 10W wireless reverse charging, the official said that wired fast charging only takes 39 minutes to fully charge.
In terms of imaging, xiaomi mi 12 is equipped with a 50 million pixel main camera + 13 million pixel ultra-wide angle + 5 million telephoto macro triple camera lens, of which the main camera uses the Sony IMX766 commonly used in flagship machines, supporting OIS 4-axis optical image stabilization.
In addition, Xiaomi Mi 12 is also equipped with a new image brain for the first time, including four functional modules of intent recognition unit, acceleration engine, calculation unit and ecological engine, and the addition of image brain can improve the continuous shooting experience and shorten the shutter delay problem.
In addition, the signal of Xiaomi Mi 12 has also been enhanced, known as the strongest signal in the history of Xiaomi mobile phone, built-in Harman Karton symmetrical dual speakers and factory pre-installed MIUI 13 operating system, has also become a highlight of this phone.
From the performance, configuration is not difficult to see, Xiaomi Mi 12 is indeed a comprehensive benchmark iPhone 13 small size high-end flagship, but the configuration alone is not enough to benchmark the iPhone 13, the price is also dead Apple.
As we all know, in the context of the comprehensive price increase of many domestic flagship machines, the iPhone 13 launched by Apple has lowered the starting price by 300 yuan, and Apple, which runs counter to Android manufacturers, has also been sought after by many consumers, so the iPhone 13 is completely on fire.
And this time Xiaomi 12 not only has to benchmark apples and learn apples, but also the price must be dead apples. Different from the starting price of the previous two generations of products of 3999 yuan, the Xiaomi 12 released this time lowered the price of 300 yuan and set the price at 3699 yuan.
After Lei Jun announced this price, many rice noodles completely boiled, domestic flagships are in the price of today, millet has lowered the starting price, competitive advantage will be further enhanced, I believe that consumers willing to buy this mobile phone will also increase.
So friends in front of the screen, are you willing to buy a 6.28-inch Xiaomi Mi 12, welcome to comment, like, share, talk about your views on this phone.