This afternoon, ZTE mobile phone officially held a new product launch conference, officially brought the Axon40 series.
At the beginning of the press conference, Ni Fei, president of ZTE Terminal Division, reported the company's latest performance:
In 2021, the annual shipment of terminals exceeded 100 million units, of which 50% were self-developed chips. The overall revenue of the consumer business reached 25.73 billion, an increase of 59.2% year-on-year. Mobile phone product revenue increased by nearly 40% year-on-year, and household terminal revenue increased by more than 80% year-on-year.
In 2021, ZTE Terminal also won two double-material firsts in the world. In 2021, ZTE Terminal's 5G CPE market share ranked first in the world, becoming the first brand in the CPE market. Household terminal products also achieved explosive growth, with a cumulative shipment of 580 million, the first global share.
Let's talk about the blockbuster new product this time - the Axon 40 series, which includes two new products, the Axon 40 Ultra and the Axon 40 Pro.
ZTE Axon 40 Pro adopts a classic double ring design, 2.3mm ultra-narrow frame, 8.46mm thickness and 199g weight, providing three colors: night black, crystal blue and star orange.
The new machine is equipped with a 6.67-inch AMOLED flexible curved screen, which supports intelligent adjustment from 60Hz to 144Hz, 100% coverage of DCI-P3 wide color gamut, 10bit color depth, up to 1000 nits peak brightness, 3 million to 1 maximum contrast.
In terms of core, Axon 40 Pro is equipped with Qualcomm Snapdragon 870, based on TSMC's 7nm process, using 1+3+4 triple cluster architecture design, cpu frequency up to 3.2GHz, GPU for Adreno 650, Antutu score exceeded 700,000 points, strong performance.
In the image part, ZTE Axon 40 Pro has a 100 million pixel ultra-high-definition main camera, F1.89, 1/1.52-inch sensor, and 2.1μm equivalent pixels. It's fitted with an 8MP, 120-degree ultra-wide-angle camera, as well as a 4cm macro camera and a standalone depth-of-field camera.
Built-in 5000mAh super battery, support 66W fast charging, dual speakers with DTS sound, the same X-axis linear motor as the Axon 40 Ultra.
In terms of price, ZTE Axon 40 Pro 8GB+256GB is priced at 2998 yuan, 12GB+256GB is priced at 3298 yuan, and 12GB+512GB is priced at 3798 yuan.
The flagship of the "Oversized Cup", the ZTE Axon 40 Ultra, is equipped with the new generation Snapdragon 8, equipped with LPDDR5 and UFS 3.1, and the super dual-way VC liquid cooling system.
The flagship is equipped with a 6.8-inch AMOLED flexible curved screen with a resolution of 2480×1116, 71° curvature, 120Hz refresh rate, 360Hz touch sampling rate, a vertical projection distance of 0.6mm on both sides of the bezel, support for 1440Hz high-frequency PWM dimming, covering 100% DCI-P3 wide color gamut, 10bit color depth, 1.07 billion colors, and passed the Rheinland T V low blue light eye protection certification.
The biggest highlight of this screen is to bring a new third-generation under-screen camera technology, using a new 400PPI flexible under-screen camera, full-screen blue diamond arrangement, independent pixel driver, distributed transparent circuit, UDC Pro screen display chip, equivalent 2.24μm large pixels, front-shot transparency algorithm 3.0.
Compared with the previous generation of off-screen cameras, the ZTE Axon 40 Ultra has a very obvious improvement in the display effect and imaging of the camera area.
ZTE Axon 40 Ultra is also a flagship of the main image, this time it is very luxurious in the hardware configuration of the 3 * 6400W rear specifications, including 64 million custom IMX787 ultra-wide angle main camera, 64 million custom IMX787 ultra-humanistic main camera, 64 million periscope telephoto main camera.
With dual Sony IMX787 sensors on the rear, it supports omni-pixel omnidirectional focus, with a 35mm-equivalent focal length, 7P lens, OIS optical image stabilization, ultra-wide-angle main camera, ultra-low distortion, support for wide-angle macro 2-in-1, AF autofocus, periscope up to 5.7x optical change, with 1/2-inch outsole and OIS optical image stabilization.
ZTE Axon40 Ultra is currently the only flagship machine in the industry that supports triple-camera lightning capture, and it is also the only one that all three-camera cameras support preset focus, and the only three-camera phone with the same pixel all support 8K Ultra HD recording. It also features Steadicam-grade full-system stabilization, offering dual OIS optical stabilization + EIS stabilization.
In other respects, the machine is equipped with dual speakers, DTS Ultra sound, and an X-axis linear motor. Equipped with 5000mAh battery, support 80W super fast charging, support L1+L5 dual-band positioning (lane positioning + voice guidance), support infrared remote control (covering nearly 7,000 brands of household devices), equipped with independent security chip, through the world's most authoritative privacy protection standard BSI certification.
In terms of price, ZTE Axon40 Ultra 8+256G is 4998, 12+256G is priced at 5298 yuan, 12+512G is priced at 5798, and 16+1TB is priced at 7298 yuan.
In addition to mobile phones, the conference also brought terminal ecological products. Among them, ZTE AX3000 Sky Survey Edition route adopts self-developed dual-core main chip, supports 160MHz broadband, full blood WiFi6, covers an area of up to 120 square meters, and supports one-click networking and game accelerators.
Xiaoxing look at the patron saint PTZ adopts 2.5K resolution, supports low-light full-color and ultra-clear infrared night vision, ultra-wide angle coverage, and with AI intelligent monitoring, it can achieve 24-hour all-weather high-definition monitoring.
ZTE AX3000 Sky Survey Edition router costs 289 yuan, and Xiaoxing looks at the Guardian Spirit Gimbal 2.5K version at a price of 229 yuan.
Although the competition in the mobile phone industry has entered a white-hot stage, Ni Fei still believes that mobile phones are an industry of "you sing and I appear", and ZTE still has opportunities to break through.
Brands and channels are two major areas that ZTE is consolidating. In terms of brand, ZTE hired actor Wu Jing as the brand spokesperson. Ni Fei revealed that in the first quarter of this year, the domestic market revenue of ZTE's consumer business increased by more than 200% year-on-year, and the first phase of cooperation goals have been achieved, and there will be more "Wujing-style" projects in the future.