Audi Q7 is very emo...
The current price of the Audi Q7 in Tianjin Port is 550,000 to drive away the low-end 2.0T version, as a flagship luxury SUV, the price of the Audi Q7 has been very low.
In fact, such prices are already one notch lower than other flagship models in the same class.
For example, the ENTRY-level version of BMW X5 next door to Tianjin Port is about 700,000, and the price is basically not loose, although there is a gap in version, displacement, and configuration, but this is not enough to open such a huge gap.
Obviously, in the eyes of more consumers, the market positioning of Audi Q7 is indeed lower than that of BMW X5 and Mercedes-Benz GLE.
The former glory of the Audi Q7 has few people can remember, if the time is set back to 10 years ago, the Audi Q7 is a typical top flagship luxury SUV, landing price of more than one million, a first-line luxury car that can directly compete with the Land Rover Range Rover in positioning.
But it is somewhat hard to believe that the market positioning of Audi Q7 has changed over the years, with the changes in Audi brand operations, the update of Q7 design and the huge concession of terminal prices, while also mixed with the chase of Mercedes-Benz and BMW flagship models, Audi Q7 has become a product that was eliminated during the period of competition.
At present, the Audi Q7 sold by FAW Audi dealers also has huge price fluctuations.
The price of the entry-level model can basically drop to about 600,000, even if the chip is more scarce, there is still more than 10% of the price concession, in fact, if the chip problem is alleviated, the price of Audi Q7 will be more loose, after all, it is necessary to understand that the price concession of the overseas version of the model has gone to about 550,000.
The price of the Audi Q7 terminal is actually not much different from the Volvo XC90 at present.
At present, the price of Volvo XC90 dealers is stable at about 550,000, while the terminal price of Audi Q7 Tianjin Port is also about 550,000, the difference is that there is no relevant warranty for the models on sale in Tianjin Port, but the official dealer sales models have a strong warranty service.
But these belong to the subsidiary price, if only from the perspective of consumption, Audi Q7 fell to the Price Range of Volvo XC90, and the price reduction for many years finally forced the million flagship to reduce its value.
For more real potential user groups, Audi Q7 lags behind in brand value, is the root of the price is difficult to have room for increase, in addition, the design is also very critical, the design of this generation of BMW X5 is very successful, clear positioning, exquisite interior and BMW brand appeal has been effectively sublimated in the past 4 years.
Flagship user group to buy is a brand, design and positioning, in fact, how strong the product itself is no longer important, after all, rational analysis, the same price of Q7, X5 itself the strength gap is not large, fight is a design and brand value.
Audi's channel problems, sales problems, design and brand operation problems over the years can not be hidden, which makes this flagship model in the market, sales and tone are not very good.