In recent times, the Euler good cat core change incident has aroused great concern from car owners and the media.
As a new energy vehicle brand under Great Wall Motors, Euler Automobile should be said to have praised its performance in terms of sales since its birth.
Looking at the sales data released by the Association of Passenger Vehicles, the cumulative sales of Euler automobiles in November were 16,136 units, an increase of 40.11% year-on-year and 21.29% month-on-month.
The cumulative sales of all Great Wall Motors brands fell by 7.74% year-on-year in November and increased by 10.99% month-on-month.
It should be said that the current sales increase of Euler Automobile is obviously higher than the total growth rate of Great Wall Motors.
Among them, the best-selling model of the Euler brand is the Good Cat, with sales of 8855 vehicles in November. The black cat and white cat sold 4,270 and 3,011 vehicles in November, respectively.
In fact, before this, the best-selling model of the Euler brand was the Euler Black Cat.
The sales of white cats can only be said to be tepid.
As a latecomer, although the price of good cat is relatively high, with its retro, stylish design and temperament, sales have increased steadily in recent months, surpassing the best-selling black cat in one fell swoop and becoming the best-selling model of Euler Motors.
Not long ago, Euler Automobile also launched the good cat GT model that focuses on sports, which further enhances the competitiveness of good cat products.
If it continues to develop in this way, it is not impossible for Euler good cats to achieve monthly sales of more than 10,000.
After all, As a leading car company with annual sales of more than one million independent automobile brands, Great Wall Motors is much better for consumers, both trust and reliability than many new car manufacturers.
After several years of development, the Euler brand also quickly found its own precise positioning: a car brand that loves women more.
It's easy to see why Euler's good cats have been able to grow steadily in sales in recent months.
Because for most urban white-collar women, Euler's good cats are a good match for their temperament.
However, it is such a very promising model, because the Euler brand's mistakes in publicity strategy, or misleading consumers, have caused public anger. As a result, many owners of good cats have defended their rights and complained, making good cats the champion of the domestic automobile complaint list in November.
Although Euler Automobile and even Great Wall Motors have successively explained the "core change" incident and given the owner a certain compensation.
However, it has not been recognized by the majority of good cat owners.
Some car owners even believe that Euler Automobile is suspected of false propaganda and fraud, and put forward the demand for one refund and three losses.
It is a pity that it is obviously a very potential model, and it was stinked by the promotional team of the Euler brand.
In early December, Dong Yudong, general manager of Weilai Automobile, said in an interview with the media that he apologized for the trouble caused to users by the problem of Euler's good cat chip. The context will be carefully investigated and given a satisfactory answer to consumers.
According to media reports, after Great Wall Motors announced the compensation plan, many car owners did not accept it, believing that Great Wall Motors was still "playing a routine".
For example, the first owner can enjoy the charging rights of 10,000 yuan, euler car did not compensate the customer with a one-time charging quota of 10,000 yuan, but cashed 1,000 yuan each time.
What is even more incomprehensible to car owners is that every time they cash in on charging rights, they need to provide many procedures for car owners, and also limit the scope of use.
At the same time, some car owners said that if the owners want to enjoy the compensation of Weilai Automobile, they must also sign an agreement.
It's all come to this time, can Euler Cars put away the routine and have more sincerity?
Listen to my advice: don't let consumers completely chill you.
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