Looking at the pricing strategy of QX60, I know that Infiniti has put its head very low, but even so, no one is willing to pay.
What I saw was that a luxury SUV that directly challenged the BBA flagship sold at a very low price, and from the current pre-price, the starting price of the QX60 is more likely than 450,000.
From the perspective of the positioning of the Infiniti family, the positioning of the QX60 is the flagship, and its positioning is only slightly lower than that of the QX80, but because the QX80 is positioned off-road, and the QX60 is positioned as a city, in fact, from the positioning point of view, both models are flagship types.
The QX60's product strength is not weak at all.
One is the size, its body length exceeds 5 meters 1, in the past is the positioning of full-size SUV, such a size is the same level as toyota sequoia, the wheelbase has also reached 2.9 meters.
Some say size doesn't mean anything.
Size represents too many things, large size means that the product positioning is high, while the size is also leaving room for the internal ride, in addition, the larger size means that its opponent is also higher, for example, it exceeds the size of 5 meters 1, which means that in terms of products, the opponent has risen to the level of BMW X5 and Audi Q7.
The other is the power architecture, the 2.0T power architecture has been strange, the top flagship car with 2.0T is not uncommon, can not say not strong, can only say not too weak, compared with the 2.0T version of BMW X5 is not inferior, half a pound eight two.
In terms of interior, Infiniti's workmanship is not weak in luxury brands, design, materials, workmanship, reliability and even are superior, horizontal comparison with the BBA flagship model, its expression is not weak at all.
On the whole, the size of more than 5 meters, rich configuration, mainstream power configuration, in fact, such a product force, if only used to use, then the sense of value is no less than BBA products.
Taking a step back, Infiniti QX60 positions itself as a second-tier luxury brand, and its product power is no less than that of the Volvo XC90.
The price of volvo XC90 is also not low, even when the preferential treatment is the greatest, its terminal price is only stable at about 500,000.
What concept, today QX60 set a pre-sale price of 450,000, the official sales price is more likely to be lower than the pre-price, the late chip crisis is lifted, Infiniti demand, the price is even lower.
This means that the real price of QX60 in the future is likely to stabilize at 400,000.
400,000 choices to a flagship SUV, just from a practical point of view, space, safety, quality, brand and service, Infiniti even today is not as good as Lexus, but such a huge price attraction, is still the most worthwhile choice.
Infiniti's pricing of the QX60 is actually a last resort.
The reason is very simple, BMW X5 to be domestic, the future will inevitably set off a wave, the size of the larger, more powerful BMW X5 price once dropped to 500,000 magnitude, no brand value advantage of Infiniti, will inevitably be greatly challenged, and the ensuing Audi, Mercedes-Benz will also follow.
Looking back, Cadillac basically gave up the XT6, this large-size low-price luxury car has basically lost hope, and the energy is focused on the electrification transformation cause, which is the way out for all luxury brands.
After all, watching Chinese brands continue to kill opponents madly, Infiniti is also anxious.