The author | Wang Yunpeng
The source | Auto Grand view
300 million people, 19% of the total population, accounting for 24% of consumption...
At present, Generation Z is becoming a new force in China's business development with an unstoppable trend.
It can be said that whoever can read young people can grasp the lifeblood of the market.
But what exactly does Gen Z want? This question does not seem to be easy to answer.
However, the author believes that the answer can be found in this year's popular "live streaming with goods" and many cases of "theme brainwashing" that are popular throughout the network. Deeply analyzing the above network phenomena, it is not difficult to find that the pursuit of high-value visual impact, personalized creativity, interesting experience... It has become a significant feature of young circles in consumption.
It is worth mentioning that these consumption characteristics also exist in the car selection scenario of the young circle. Today's young consumers, when purchasing a new car, hope to meet the needs of many aspects of use in addition to travel, such as high value, personalization, comfort of the ride, the atmosphere of the cockpit, intelligent novelty experience, humanized brand services and so on.
Looking at the entire market, within the price range of 100,000 yuan, there are not many models that can truly accurately analyze and control the needs and pain points of young circles, but the second-generation CS55PLUS is one of them. Thanks to this, since its official launch on September 6, the second-generation CS55PLUS has exceeded the 20,000-unit mark in just one month.
So, the second-generation CS55PLUS's precise control of the car purchase needs of young circles is embodied in what places?
The face value is the taste of young people
Frankly speaking, it is still an era of "looking at faces", just like the spit on many mobile phone "bath bully" cameras, the current young people reject mediocre design, and always stand with the new wave.
In terms of design, how fashionable is the second-generation CS55PLUS? We can make a simple comparison with the Haval H6, which is the top seller.
Compared to the Haval H6, which embraces a young, but somewhat conservative design, the second-generation CS55PLUS first made a breakthrough in concept. In 2020, Changan Automobile launched a new high-end product series "UNI" and brought the design concept of "New Technology Wisdom Aesthetics". Among them, Changan UNI-T is the first model under the concept of "new technology and intelligent aesthetics", and the second-generation CS55PLUS is the first CS series model to adopt this design concept.
However, unlike the UNI series, the second-generation CS55PLUS expresses the design concept of "new technology wisdom aesthetics" in another way, and its design style retains the necessary dynamic elements while tending to be atmospheric and stable. Overall, the second-generation CS55PLUS styling is very futuristic and technological.
In terms of the front face, the second generation of CS55PLUS is very large in size, the internal design is like a mechanical armor piece, there is a strong sense of science fiction and layering, the official called this design "light and shadow progressive grille". On both sides of the mid-mesh, the second-generation CS55PLUS is equipped with an LED headlight set with nine high-brightness chips and high-brightness SEOUL chips. This left-right running design approach brings a visual extension effect, coupled with the radical front surround, with red decorative strips on both sides of the heat dissipation opening, the second generation CS55PLUS front face is quite technological and modern.
On the side of the body, although the second-generation CS55PLUS does not have much hard line portrayal, the front waist line runs from the front wing to the rear door, and the design of the back waist line connecting straight to the taillights shows a good sense of power. With the red trim strip of the upper side skirt, the five-panel wheels in the blade style, and the blackening and contrast treatment of the details, the body of the second-generation CS55PLUS also has a certain aggressiveness, which is in line with the passion and publicity required by young consumers.
Moving to the rear part, the second-generation CS55PLUS abandoned the through-type taillights and adopted a red light strip ring taillight design. With a built-in tail light of 128 LED beads, the overall shape is full of design and uniqueness, and has obvious engraving treatment. In addition, the halo tail brake lights, which are the finishing touches, are full of futurism and combat atmosphere, showing the vitality and vitality of young people on the road of chasing their dreams.
In terms of interior design, the second-generation CS55PLUS also adopts the design concept of "new scientific and technological wisdom aesthetics", which is officially named "scientific and technological aesthetic cockpit". On the whole, the interior of the second-generation CS55PLUS adopts a thin and multi-faceted design, which integrates the central large-screen decorative parts with the hidden air outlet, showing a strong sense of unity; 10-inch full LCD dashboard + 12.3-inch central control screen, large area of soft and leather wrapping, layered and brushed center console, borderless buttons full of scientific and technological sense, unique D-shaped steering wheel, quite textured electronic gear handle, etc., showing a good sense of light luxury and scientific and technological texture.
At present, due to the synchronous improvement of the design level of the entire industry, it is increasingly difficult for a car to open the gap between design and competitors, but under the design concept of "new technology and intelligent aesthetics", which integrates technology and technology elements with the aesthetics of automobile design, the second-generation CS55PLUS has not compromised to reality.
Intelligence and fun can not be less
Contemporary young people are a generation that grows up with science and technology, which also makes them have more pursuits and yearning for intelligent technology. Compared with haval H6 and other competitive models, the second-generation CS55PLUS just happened to pinch the young people's love for technology, "armed" themselves with cross-level intelligent configuration, and achieved perfect interaction with young people.
In terms of intelligent technology, thanks to the mainstream practical technology configuration, the second generation of CS55PLUS allows drivers and occupants to experience the intelligent experience of "full car voice control, hands without leaving the steering wheel". Specifically, the AI voice interaction adopted by the second-generation CS55PLUS has a high IQ and emotional intelligence, which can realize the precise voice control of the whole vehicle, multi-round voice continuous dialogue, and has emotional voice functions.
Among them, the emotional voice function only needs to say specific situation words to wake up. For example, when you say, "I want to breathe," the second-generation CS55PLUS automatically opens the window; when you say, "I want to see the stars," it immediately opens the sunroof.
At the same time, the second-generation CS55PLUS also integrates social entertainment apps such as Douyin, Watermelon Video, QQ Music, Today's Headlines, and Himalaya Radio in the car machine. The rich application software also further enhances the intelligent convenience and fun of the second-generation CS55PLUS.
It is worth mentioning that the above intelligent configuration and experience is only what a qualified smart car should look like. As the "top student" in smart cars, the "ingenuity" of the second-generation CS55PLUS is far more than that.
The key to the gap between the second-generation CS55PLUS and the competing models is the IMS intelligent interaction system. According to reports, IMS intelligent interaction system, can support the same level of rare Face ID face recognition function, based on massive face data support, users only need to "brush face" authentication, you can unlock the car, and the function can also automatically adjust the air conditioning, multimedia, seats, etc. to the user's common state, so that the entire driving has a more ceremonial sense.
In addition, the IMS intelligent interaction system also has intelligent gesture control functions. This function can realize different commands by recognizing different gestures such as left and right swipe, heart, like, and victory. For example, making a triumphant gesture to the camera can leave a wonderful moment of interaction; the palm can slide left and right to cut the song; through the heart gesture, the navigation can automatically open the route home... It can be said that it is both fun and practical.
In the author's opinion, as a replacement model for young consumers, the second-generation CS55PLUS in the price range of 100,000 yuan has gathered all the fantasies of young people about smart cars.
Blue Whale Power Pulls Full of "Driving Sense"
In the increasingly competitive market environment and the background of young consumers' higher pursuit of power, driving control performance and quality, can they break through in this fierce and even somewhat chaotic SUV market just by virtue of their appearance and intelligence?
The answer is no. In this regard, the second generation of CS55PLUS has a quite clear understanding, so the car has achieved "starting from the value of the face, and not only the value of the face". In terms of power, the second-generation CS55PLUS is equipped with the Blue Whale engine, which is known as the strongest autonomous 1.5T, and its maximum output power can reach 138kw and the peak torque is 300 Nm.
Thanks to twin-scroll electronically controlled turbocharging technology, the engine achieves a peak torque of 300 Nm at 1500 r/min. In terms of transmission, it is matched by the Blue Whale 7-speed wet dual-clutch transmission. Due to the transmission equipped with a number of innovative technologies such as intelligent pre-shift gear, its comprehensive transmission efficiency is as high as 94.3%, and the fuel consumption of the vehicle per 100 kilometers is only 5.9L.
In the author's opinion, compared with competitors such as the Haval H6, the second-generation CS55PLUS, which has a better power performance, is obviously more able to impress young people who love extreme sports and pursue speed.
It is worth mentioning that while pursuing speed and driving sense, safety and quality are also a problem that cannot be ignored. In terms of passive safety, the second-generation CS55PLUS body is built with thermoforming technology and ultra-high-strength steel roll pressing technology, and the use of various types of high-strength steel accounts for about 60% of the weight of the body. At the same time, the car is equipped with 6 airbags as standard, equipped with Bosch airbag sensors, and the response time is only 0.03 seconds.
In terms of intelligent driving and active safety that young consumers are more concerned about, the second-generation CS55PLUS is equipped with IACC integrated adaptive cruise, active braking, fatigue monitoring, irregular behavior tips, and 540° high-definition panoramic images. Among them, the IACC integrated adaptive cruise system can realize single-lane automatic assisted driving, traffic congestion assistance, automatic deceleration and cornering, intelligent speed limiting assistance, and full-speed adaptive cruise.
In terms of quality, the second-generation CS55PLUS has not only experienced the extreme road condition tests of 13 provinces and cities across the country such as the China Arctic Desert River at minus 52 °C, the extremely hot Turpan at 50 °C, and the Kunlun Mountains at an altitude of 5500m, but also passed the 16 test verification areas of automobile development, 845 vehicle and 613 system tests, more than 9,000 part-level tests, and the cumulative verification mileage exceeded 4 million kilometers, ensuring that users can use 10 years/260,000 kilometers.
Write at the end:
On the whole, the second-generation CS55PLUS not only adheres to the ultimate concept in the creation of product strength, but also has its own unique insights in meeting the needs of users. It is precisely based on these that the second-generation CS55PLUS has been able to establish its own differentiated competitive advantage in the young circle car selection scenario. Facing the future, with the continuous deepening of CS55PLUS in the field of young consumption, the author believes that this car will also bring more surprises to the market.