From the day of its birth, Infiniti, a subsidiary of Nissan, has brought the brand tone of "Oriental Luxury" to the public with the pursuit of "unlimited technology" and the pursuit of car-making performance and artistic beauty. But in the more than a year before the QX60 was launched, Infiniti has been relatively "low-key", except for the new QX50 brought last spring, there is no new action. It was not until this year's Chengdu Auto Show and last month's Guangzhou Auto Show that the QX60 was unveiled successively, that people saw that Dongfeng Infiniti had been "holding back big moves".
No wonder at the press conference, Mao Limin, general manager of Dongfeng Infiniti Automobile Co., Ltd., said: "At the moment of national consumption upgrading, the upgrade is not only the consumer's expectation of the product, but also the infinite yearning for a better life, which just fits the unique brand concept of Infiniti."
Gao Zhenghao, executive deputy general manager of Dongfeng Infiniti Automobile Co., Ltd., brought out Infiniti's vision of luxury in one sentence: "Personal experience is more important than the car itself, and Infiniti's goal is to establish a new concept of luxury." ”
It can be seen that the two leaders have placed considerable hopes in the QX60 for Infiniti to reinvigorate the luxury brand. Therefore, while announcing the pre-price at the press conference, it also provides QX60 car buyers with five "extraordinary gifts" covering car purchase, car use, replacement, etc. to highlight Infiniti's care for car owners. Among them, the "Exclusive Lifetime Gift" will provide the first car owner with a lifetime free warranty of engine and gearbox, lifelong free basic maintenance and other services; the "Brand Commitment Gift" includes 4 years / 100,000 kilometers of free warranty of the whole vehicle, 4 years / 100,000 kilometers of quality and accident free rescue and other services; it can be said that these car purchase gifts are practical for car owners.
Let's take a look at the protagonists of this conference.
As a medium and large luxury SUV, the new generation of Infiniti QX60 body length, width and height dimensions are: 5127mm, 2005mm, 1767mm, wheelbase is 2900mm, compared with the previous import version, the length, width and height dimensions have increased, but the wheelbase has not changed. Perhaps it is related to the Facti brand's emphasis on vehicle performance.
Here we provide a set of similar model size comparisons. You can see that the Infiniti QX60 on the wheelbase is still slightly shorter.
In terms of appearance, the QX60 uses a lot of design inspiration for oriental luxury in the design, such as the design inspiration of the front and rear LED lights using the "piano key type"; the grille inspired by origami is further enlarged. The two-tone bodywork and the two-tone rearview mirror cover enhance the overall sense of premium. In particular, the two sides of the rear bumper at the rear are painted with a mirror effect, which can reflect different colors according to the color of the road surface, which is quite chic. The tires of the 255 are paired with 20-inch aluminum alloy multi-width wheels, which also look harmonious. The new QX60 also brings four new appearance car paint coatings of streamer platinum, dawn blue gray, galaxy black and haohai blue, and the four colors have a certain changing beauty in different lights.
In the interior part, the front instrument is equipped with a 12.3-inch full LCD HD 3D instrument panel, a 12.3-inch multi-touch HD central control screen, and a 10.8-inch head-up display system. And can achieve three-screen linkage, in the driving can achieve information linkage and comprehensive reminder. The through-the-wall front air-conditioning outlet design provides a more open front-row visual feel. The new leather diamond-faced seats guarantee a comfortable ride and good support. And the high-end version also comes with ventilation and massage functions.
In terms of power, like the previous QX50, the new QX60 is still equipped with a 2.0-liter VC-Turbo variable compression ratio turbo engine, which is the world's first variable compression ratio technology engine created by Infiniti, and it is natural to use it on the new car this time. After all, the engine does maintain a very balanced fuel and power, with free switching between 8:1 and 14:1 compression ratios, adapting to a variety of driving styles. Mated to a 9-speed automatic transmission, it delivers a maximum power of 185 kW and a maximum torque of 376 Nm, with fuel consumption of 9.6 L/9.8 L (2WD/4WD) under the WLTC standard. On this basis, the intelligent four-wheel drive adopts a new full-drive logic and VDC dynamic control system to improve the traceability in low adhesion corners, and further improve the comfort and safety in a variety of road scenarios.
In terms of intelligence, the new QX60 has done a lot of upgrades. The new car is equipped with a newly upgraded ProPILOT L2 intelligent driver assistance system, which is equipped with 10 sonar probes, 6 cameras and 3 millimeter wave radars, relying on the full speed segment intelligent cruise system (ICC with full speed range), lane keeping assistance system (LKA), traffic congestion assistance system (TJP) and many other driving assistance functions, which can realize intelligent car following, curve holding, automatic start and stop within 3 seconds, etc., making the driving process easier. In addition, the over-the-horizon front-end collision warning system (PFCW) allows the driver to detect the risks outside their line of sight in advance during driving, and for the special car scenarios where pedestrians and non-motorized vehicles are densely packed on Chinese roads, the enhanced intelligent brake assist system (FEB) can identify pedestrians and two-wheeled vehicles, avoid possible risks in advance, and cooperate with the anti-rear collision active braking system (REAR AEB) to provide more safety for urban complex road driving.
In terms of passive safety, the new generation infiniti QX60's regional body structure design concept and front two-stage airbags, top-mounted lateral safety auxiliary air curtains covering three rows of passengers, dual front lateral air curtains and double rear lateral airbags can provide effective protection for passengers and pedestrians in the event of unexpected situations.
The new car is equipped with the new INFINITI InTouch 2.0 intelligent interconnection system, which has speech recognition, which helps the driver maintain attention while setting navigation, controlling the sunroof, window, seat, air conditioning and so on. At the same time, users can also control IT information, seat massage function control on the central control screen, and support OTA online upgrade function.
Write at the end:
As one of the Japanese luxury brands, Infiniti has been outstanding in the North American market and the European market since its birth in 1989. In China, it has also been praised. But later, with the accumulation of problems such as the decline in product strength and the lag in upgrading, this brand gradually became somewhat embarrassed, and the luxurious brand image and proud technology became more and more out of the sight of the Chinese people. This time, can Infiniti borrow the new QX60 to reinvigorate the luxury car market? Perhaps a follow-up sales situation is needed to answer this question.
In the highly competitive luxury car market, we put aside the leading BBA, we are currently in the "second echelon", and there are Lexus, Cadillac, Acura, Lincoln and so on competing with each other. Whether Dongfeng Infiniti can stand out in the face of many "opponents", in addition to product strength, it is more important to see whether the follow-up marketing methods can obtain the attention of more consumers in the stock market.