Everything seems to be very familiar, everything seems to be different, it is impossible to predict the taste of the market, then all kinds of tastes come to one. The selling point of the divine beast is that behind it stands both Millume and Baidu, with a price of less than 167,000 yuan will have both adaptive cruise and automatic parking functions, the Great Wall has the ambition of self-developed automatic driving but at the same time openly welcomes all powerful opponents.
Wen 丨 wisdom driving network Wang Shuoqi
If you don't look at the statistics, can you count how many new cars have been sold in the qing great wall in the past two years?
There are 10 models of the Haval brand alone, and there are many versions of each model, which can be said to be satisfied in the price range of 100,000-150,000.
This is not, on December 18, Haval God Beast officially listed, launched 1.5T and 2.0T fuel version of a total of 6 models, the market guidance price range of 130,000 yuan ~ 167,000 yuan, the new car positioning is still young people, the main focus is still technology and cost-effective.
Although there are so many cars, they all play with technology and cost performance, but every time they play differently.
First of all, let's look at the most innovative design of this car, the official claim is that this divine beast creates advanced aesthetic genes with cosmic inspiration, brings the design concept of "time-space sharp aesthetics", and creates a pioneering personality expression for young users through the appearance of "time and space hunting" and the interior of "time and space".
But none of this matters, from my point of view, it is the same as its name, a divine beast with a big mouth, waiting for you to surrender.
This is the first time in Haval that this design is also another test of young people's preferences.
The technology type is reflected in automatic driving and automatic parking, Haval Divine Beast is equipped with up to 26 sensing elements, with millisecond-level decision-making response, to achieve full coverage of vehicle perception, coupled with the same level of leading visual display algorithms and ADAS functions, high-speed lane change, and the car is no longer a problem.
AvP valet parking, point-to-point memory parking, multi-scene integrated parking and other leading functions can effectively solve the user's "last mile" pain points.
But what makes the intelligent driver more concerned, the staff of Miller Zhixing and Baidu have arrived at the scene respectively, and Milliper provides automatic driving technology and Baidu provides automatic parking technology.
Hou Jun, COO of Mo mo Zhixing Technology Co., Ltd., and Wu Shulin, vice president of Baidu's intelligent driving business, are competitors in the automatic driving industry, but they are also sitting together in harmony.
Needless to say, the appearance of Baidu is unexpected, on the one hand, It shows that Baidu's parking products have fuel vehicle customers, on the other hand, it shows that the parking products of The end of the mile have not been polished.
But the two can share a set of hardware, which also shows that the current technology is relatively open.
And the cost performance is reflected in the fact that with this series of technologies and higher levels of the same powertrain, so big and so cheap.
This set of powertrains is actually very familiar, and the Haval brand, in addition to the H9, is now basically this set of power.
1.5T/2.0T engine, and the third generation of 7DCT to form a golden power combination, thermal efficiency of more than 38%, 2.0T high-end version can bring the same level of leading 7 seconds and zero hundred acceleration experience.
And on the size level, the ultra-long wheelbase of 2800 mm, the proper B-class SUV.
In the past, the H6 was the benchmark product of the Haval system, but now the H6 is more like a template, used to surpass and personalize.
The Haval Mythical Beast is larger than the H6, with higher technical attributes, higher cost performance, and a unique appearance, if the trend is right, it may be a big seller.
At present, if you open the Haval brand, you will find that the Haval brand is now selling up to 10 models, and the power combination and intelligent configuration of the product are increased or decreased according to different positioning.
All that's left is the design of the exterior and body size.
The advantage of this is that it can iterate quickly, share the sales risk caused by the wrong positioning or design, and increase the hardware function at a low cost according to the advancement of science and technology, and continue to output heat in marketing.
The only drawback is that the original H6 invincible sales have been gradually dispersed, and the H6, which has been the first in the sales ranking for many years, has slowly fallen behind.
It can be said that at the end of last year, the Great Wall released three major platforms, and by the end of this year, the results of the platform have blossomed in multiple brands, and the Great Wall has the ability to iterate new products at low cost, high quality and rapid speed.
The divine beast is the optimal solution to the intelligence and cost performance in this huge solution, not only breaking the game with science and technology, but also breaking the situation with aesthetics, and also having the basic characteristics of high-end intelligent technology equality, large space and high cost performance.
It can be said that the multi-point blossoming state has been continuously sprouting and growing inside the Great Wall, and it is impacting the market wave after wave.
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