After passing through the Golden Nine and Silver Ten, the fiery degree of the automobile market did not decline with the decline, but on the contrary, sales continued to rise under the impetus of various factors at the end of the year. Major car companies also riveted in November, adding bricks and tiles to the end of the year. SAIC Volkswagen, which has a bullish position in the domestic automotive industry, is obviously fully prepared.
In November, SAIC Volkswagen's cumulative retail sales exceeded 113,000, and the Volkswagen brand retailed 105,001 vehicles in November, with the annual cumulative retail sales of more than 1.21 million vehicles, ranking first in domestic single-brand sales. The steady and progressive sales volume once again confirms saic-volkswagen's position as an industry leader, and with its solid quality, rich model and brand influence, it is favored by domestic consumers.
Behind SAIC Volkswagen's leading the industry is the result of the brand's deep cultivation in the Chinese auto market for more than 30 years. From the beginning of the establishment of the brand, not only in-depth study of the use habits of domestic consumers, but also in combination with the development of the road traffic environment to keep pace with the times, through advanced technology and strength, to create a high-quality model suitable for domestic consumers, to open up a joint venture car company to China, to the world road.
The electrification transformation continues the quality of SAIC Volkswagen
If the new forces of car manufacturing have taken the first step in electrification, then the electrification transformation of traditional models is often more bright. After entering 2021, the transformation speed of the global automotive market continues to accelerate. In addition to the promotion of policies, there are also favorable measures such as technology iteration, supply chain improvement, artificial intelligence and 5G development.
2021 is of great significance to SAIC Volkswagen, and the ID.4 X, ID.6 X and ID.3 in one year have entered the field of pure electric vehicles with a strong posture of three arrows, and such a speed is remarkable.
Different from the traditional new car-making forces, SAIC Volkswagen often needs to pass on the genes of advanced quality, performance driving control and riding experience on the road of transformation, and it is even more necessary to inject higher safety and intelligence into new energy models. Therefore, it adopts a step-by-step layout method, derives a variety of models based on the platform strategy, and gives consumers a reliable and durable model with high quality safety standards and quality requirements.
SAIC Volkswagen's efforts have also been recognized by the industry, in the recent 2022 China Car of the Year selection, SAIC Volkswagen ID.4 X won the "China Annual Environmental Protection Car" award, the jury gave the evaluation: ID.4 X impressed the judges with its excellent overall performance. Precise range, excellent handling and driving dynamics, as well as the vehicle's advanced technology, make the ID.4 X extremely enjoyable to drive.
In the previous evaluation results of the China Insurance Auto Safety Index (C-IASI) Regulation (2020 Edition) released by China Insurance Research Institute, ID.4 X has been evaluated as excellent in the four major indexes of "crash resistance and maintenance economy", "occupants in the car", "pedestrians outside the car" and "auxiliary safety", becoming the first and only model in the authoritative evaluation of the industry with the four major indexes "All Good", and also the best result in the history of C-IASI evaluation.
It is no exaggeration to say that the electric model of SAIC Volkswagen's MEB platform is reshaping the safety standards of electric vehicles, and for the market, the ID.series will become the "most reliable" choice.
Behind the ID.4 X award, the many efforts made by SAIC Volkswagen are actually little known, from the construction of new factories, the use of materials, the setting of safety standards, and the research and development of the three-electric system are meticulous and refined, creating a reliable, easy-to-use and endurance real car experience of SAIC Volkswagen models, and is becoming the ideal choice for many domestic families with pure electric vehicles.
Young marketing and high-end road
In addition to products, SAIC Volkswagen is also actively embracing young people, such as inviting Liu Yifei as a brand spokesperson, jointly calling Beast Yi Xiaoxing to play viral, jointly creating a "fairy combination" with QiTian Dasheng, and laying out a new energy city exhibition hall ID. Store (X)...... And other measures have refreshed the presence and brand power of the SAIC Volkswagen brand among young users.
At present, consumers in the automotive market tend to be younger, and the proportion of SAIC Volkswagen's post-90s users has reached 32%, and they are more pursuing a trendy and fashionable lifestyle, as well as looking for a sense of identity and communication topics in products. SAIC Volkswagen's embrace of young people is undoubtedly more in line with the needs of consumers in the new era. Understanding their innermost thoughts can stimulate the imagination and creativity of SAIC Volkswagen and open up new ideas for the product layout.
In addition, SAIC Volkswagen has a special "task" this year in 2021, that is, to promote the landing of SAIC Audi high-end brand products. The arrival of the Audi A7L and Audi Q5 e-tron has created a more attractive and creative product matrix for users, bringing a "new luxury experience" in the new era.
The marketing of new products also needs to follow the transformation of users' needs, SAIC Volkswagen opened an innovative online mix offline new retail model, committed to showing the service quality of luxury brands in every detail of the user's whole life cycle. Under the new business model, SAIC Audi's products will implement a unified national price, and the process of car selection, reservation and pick-up will be further optimized.
In the future, SAIC Volkswagen will implement the 2030 NEW AUTO strategy: not only will it focus on improving the efficiency of fuel vehicles, but also the layout of electric vehicle products will not be left behind, and it will keep pace with the times around the capacity building of mobile Internet, automatic driving and intelligent cockpit, and gradually improve the carbon emission reduction strategy of the whole life cycle of "from production to use", giving consumers a more novel, comprehensive and intelligent brand experience.