33 years ago, FAW-Volkswagen Audi, as the first luxury brand to enter China, planted the first seed in the hearts of consumers in China.
In the past 33 years, under the continuous opening up of its own market segments by FAW-Volkswagen Audi, it has become the first and only luxury car brand with cumulative sales of 7 million.
Today, 33 years later, at a critical moment when the global automotive industry chain is accelerating its transformation and urgently needs to be reshaped, FAW-Volkswagen Audi has also taken the lead in issuing its own statement. Through the brand strategy layout of "all in e-tron", guided by the brand electrification strategy, and with breakthrough electric drive technology and patents as the cornerstone, we will promote the overall business system to upgrade and upgrade to electrification. Focusing on the three important dimensions of electrification has also accelerated the process towards electrification transformation at the moment of brand renewal.
The wave of global automotive industry change is also the higher demand of global consumers for automotive products, and the automobile is no longer just a mobile tool from point A to point B, but also a business layout that is given the digitization of the whole journey and the wisdom of all scenarios. In this regard, FAW-Volkswagen Audi has long planned. In the FAW-Volkswagen Audi schedule, there are skysphere concept cars and grandsphere concept cars that are in line with the future. It will also upgrade forward-looking technologies such as L4-level autonomous driving technology, V2X 5G technology, natural voice anthropomorphic dialogue system, and in-vehicle AI biometrics to the application state, opening up the cross-border of the future era of intelligent vehicles, and will also fully begin to belong to Audi's two-sided space-time.
Global research and development of trinity intelligent digital manufacturing system Electric luxury
What exactly is the current consumer travel demand? FAW-Volkswagen Audi knows it! A car has been using fuel technology for more than a hundred years and has long been in danger. Electric vehicles are the future and inevitable trend of the automotive industry, which has become the consensus of everyone!
However, electrification is not just a vehicle using electric drive, but also a complete and huge system engineering. From the source, it is necessary to create products that meet the needs, eliminate the user's anxiety about new species in the process of use, and compare or exceed the experience of traditional fuel vehicles in multiple dimensions, which is the real electrification. At present, many car companies are walking on this road, but FAW-Volkswagen Audi is already far ahead.
As a strong user group of 700W, FAW-Volkswagen Audi has proposed a "step into the future" electrification strategy in 2019. In order to promote the electrification process faster, FAW-Volkswagen Audi expects to complete an investment of 35 billion euros by 2025. Of this, 17 billion euros will be spent on steering technology and 15 billion euros on electric and hybrid mobility. Through the three stages of intelligent all-driving scene, all-purpose vehicle contact electrification, and all-travel life intelligence, the brand transformation from an automobile manufacturer to a mobile travel service provider will be gradually realized.
Thanks to the Seiko experience of German cars, FAW-Volkswagen Audi will launch a "trinity" intelligent digital manufacturing system. Collaborative research and development of three electric technologies, including battery and charging technology, electrical architecture collaborative research and development, and completed the collaborative research and development of vehicle control domain, intelligent driving domain, intelligent cockpit domain and software ecology.
In the 100 years of the last century, FAW-Volkswagen Audi became the first brand in ABB to have a luxury electric user operation system. In the future, the user operation system of FAW-Volkswagen Audi will also gradually complete the full-scene experience of car viewing, car selection, car purchase, car use and life, eliminating all user anxiety.
Platform leadership in the field of pure electric power in an all-round way The luxury of the era
Different from the current new car-making forces, FAW-Volkswagen Audi's electrification strategy is supported by a century-old luxury car heritage. As we all know, the quality of an electric vehicle will inevitably depend on the development and application of its platform technology, after FAW-Volkswagen Audi announced that it will carry out a "trinity" intelligent digital manufacturing system, Audi also began to fully exert efforts on the platform.
As the brand with the most electrification platforms at present, FAW-Volkswagen Audi's MLB evo comprehensive modular electric model platform can lay out high-specification ADAS, the proportion of body material thermoformed steel is higher, and the vehicle aluminum exceeds 40% ;PP E high-end electric vehicle platform is a high-end electric vehicle platform, MEB entry-level electric vehicle platform is mainly used to produce A/A+ models; and J1 high-performance electric vehicle platform completes higher quality product creation in the flagship market segment.
FAW-Volkswagen Audi has achieved results in the core "three electrics". The battery chooses a ternary lithium soft pack battery, which has advantages in terms of safety and other aspects, and can also match different battery types according to different models and needs, so as to achieve the advantage of reducing costs and improving efficiency; the motor uses an induction asynchronous motor and a permanent magnet synchronous motor, which improves energy efficiency at the same time, so that the whole system has a very high power density; the electronic control can greatly improve the reliability of the motor and reduce the energy consumption of the motor.
According to data analysis, by 2030, China's luxury car market will increase by 1 million units compared with 2020, of which the largest increase comes from new energy vehicles. The e-quattro electric all-wheel drive system and the iBRS intelligent brake control system will become the mainstream of Audi.
Accelerated layout The dual personality of the axis-changing technology Audi's luxury
From the information released in advance at the Shanghai Auto Show, it can be seen that 2021 is likely to become the first year of the full electrification of FAW-Volkswagen Audi. To this end, Audi has comprehensively accelerated the strategic layout of electrification, and has also created the industry height of new electric vehicles.
Audi's new pure electric concept car skysphere was officially unveiled in China, and the design of the whole vehicle was inspired by the legendary classic model of the 1930s - Horch 853. Skysphere uses variable wheelbase technology to achieve a 25 cm wheelbase and interior space variation, providing users with a driving experience across car grades. The total power of 465 kilowatts and the total torque of 750N·m, combined with the L4 level of automatic driving, interpret the dual personality of a car in technology, and also create a double-sided time and space of an Audi owner.
The first Audi luxury electric concept car from the PPE platform, the Audi Grandsphere concept car, also revealed its true face. The 120 kWh battery module drives the front and rear axle dual motors to output 530 kW of power and 960 N·m of torque, with a cruising range of more than 750 km, creating luxury while redefining the future of travel.
Guiyan Hall
Focusing on the wave of global automotive industry change, based on the continuous evolution of FAW-Volkswagen's system strength, the Audi brand has opened a forward-looking layout for the future high-end mobility era, relying on the innovative development model of "whole value chain co-creation + whole system empowerment", under the all-round three-dimensional brand renewal action, FAW-Volkswagen Audi brand is destined to write a new chapter of success in the new era.