This is an interview that has never happened to any new car-making force:
How much did the founding team invest in the first two rounds of Niuchuang?
- This cannot be said.
What are The supply chain partners of Niuchuang?
- This one is not intended to be shared.
What are the similarities and differences between your startup and the previous times?
- No, not really.
What are the advantages of a latecomer to the industry compared to other new car brands?
- I really can't say.
What is the price range of the first car from Youjia?
- Not out yet.
How many directly operated stores do you plan to open next year?
- Not going to say it now.
Is there any experience you have had before making a line product that can be migrated to self-traveling home?
- No experience.
What are Niuchuang's plans for user operation?
- I can't answer it yet.
To tell the truth, this group visit that lasted for more than an hour, Li Yinan, the founder of Youjia, replied very willfully and refused to be particularly thorough.
About Lee Yinan
Being able to say such a thing, in addition to his own untamedness, Li Yinan does have arrogant capital. And his idea of building a car is no secret.
In fact, Li Yinan began to build cars in 2018, which shows that he is prepared. And according to the information he revealed at the press conference, his team has approached 1,000 people. In addition, NIUTRON has settled in Changzhou and has the capacity to produce 180,000 cars per year.
Putting aside the matter of car building, as far as Li Yinan himself is concerned, he is not inferior to Li Bin, Li Xiang, and He Xiaopeng of the current first echelon. If you go back in time and push forward 20 years, he was regarded as Ren Zhengfei's successor at that time, and his current status can be imagined.
But there was no if, for some undisclosed reasons, he left Huawei from the position of executive vice president to create the harbor network, and a few years later the harbor network was acquired by Huawei, and he did not stay long when he returned to Huawei. Subsequently, he worked for Baidu, 12580, participated in jinshajiang investment, and did maverick electric.
Then, in 2015, he was imprisoned for "millions" of financial problems (Mo Deep).
Objectively speaking, Li Yinan is definitely a high-IQ person, but there seems to be some shortcomings in terms of emotional intelligence.
Li Yinan's electric dream
Speaking of maverick electric vehicles, I believe that many people are not unfamiliar with it, 6 years ago, Mavericks killed in the electric vehicle market with "high-end, high pricing", and successfully attracted the welcome of urban young people with personalized settings and intelligent functions.
According to the sales of Maverick electric vehicles, they have also confirmed their own strength. According to the financial report of Maverick Electric Vehicle, The sales volume of Maverick Electric reached 149649 electric vehicles in the first quarter, an increase of 272.6% year-on-year; sales reached 252998 units in the second quarter; and sales reached 397079 units in the third quarter.
The reason why the Maverick sells well, in addition to the super high appearance, its configuration is almost the best among all electric vehicle brands. Among them, take the C0 series electric vehicle specially customized by The Maverick for the girls of the past, the battery weight is only more than 10 pounds, it is very convenient to take it home, and the endurance can reach more than 50KM.
It is undeniable that the success of the Mavericks has made Li Yinan the focus of the public again, but this definitely does not make him satisfied with the status quo. In the face of the huge opportunity of new energy vehicles, Li Yinan is still moved. It's just that the mystery unveiled after this official announcement is not the four small electric vehicles spread on the Internet, and Li Yinan's goal is positioned in high-end.
Can start-ups master the high-end?
Judging from the news that has broken out at present, Li Yinan's new energy vehicle will adopt a range extender technology solution, and the first model is an SUV of about 200,000 yuan. In this way, the car is somewhat behind Lantu and Xilis, and the potential target is still ideal. After all, in the field of new energy vehicles, it is basically an ideal to carry the banner of the range extender technology solution.
Since it is positioned at the high end, why choose range extender technology?
I believe that the first thing that comes to mind is range anxiety, charging time and battery attenuation. If you choose pure electric models, the competition is too big, not to mention, there are many traditional car companies and new car-making forces in front. Even if it is denied, it cannot escape the fact that it is too late, if it is like a calf, the separation of vehicle and electricity, in addition to the high cost of research and development, Weilai has come to the forefront.
Opt for range extender hybrid technology because of the small competition and currently only the ideal one major competitor. Because the risk is small, there is no all kind of choke on pure electric vehicles, and consumers are more receptive. At the same time, the extender hybrid technology is difficult, and the research and development cost is correspondingly low.
But can the ideal success be replicated? Although Li Yinan has embarked on the road of building a car, he still has a long way to go.
The release of the brand is only the beginning, and the follow-up when the output is officially listed, it also involves operation, sales, stores, delivery, after-sales and other links, which link is not done well, the impact is not to be underestimated.
In addition, I believe that Li Yinan's NIUTRON can smoothly go offline, and he can be casually put on the high-end altar? Moreover, the development of new models requires a lot of resources and funds, and it is clear that the time node of the continuous influx of hot money has passed.
Online car reviews believe that although the first half of Li Yinan's life can not be described as not wonderful, but the car and he are really not related, than money, it is estimated that he is not better than He Xiaopeng, than the capital circle, Li Bin and Li want to estimate that he is stronger than him, not to say a little and a half, than to build a car, Shen Hui can abuse his body without skin, Li Yinan, who is over 50 years old, now says that how many people are really not optimistic about building cars, and he also wants to create the "extended range electric" that is already in a transitional product, which is even more unoptimistic.
Guardian Wen
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