On November 19th, the 19th Guangzhou International Automobile Exhibition was officially opened. At this annual closing feast, Dongfeng Citroen took "Extraordinary into the Spikes together versailles" as the theme, showing the grandeur of "Full of Versailles", coupled with the "comfortable" French fashion design on the booth, becoming one of the must-punch booths of this year's auto show.
The extraordinary design allows the Versailles C5 X to be loaded into the roof trunk and unfold the excitement of "Poetry and Distance". As Citroen's new flagship model, the Versailles C5 X is more than just a sedan, perfectly blending the elegance and dynamics of the car, the practicality of the station wagon and the robustness and passability of the SUV, from which everyone can find what they like. The Guangzhou Auto Show co-created with customers the travel elements of the Versailles C5 X, re-empowering the driving fun of "poetry and far away" and broadening life.
Extraordinary car color, not only the official color, and the majority of customers to create "blue" and "yellow", because you are different to bring unlimited possibilities. At the booth, Dongfeng Citroen not only showed the Versailles C5 X of six official body colors, but also brought two "blue" and "yellow" Versailles C5 X co-created with customers, showing customers the creativity of "because you are different" and stimulating the enthusiasm for co-creation of Versailles.
Looking back on 2021: Dongfeng Citroen brand continues to rise, sales and brand attention have double harvested
The Guangzhou Auto Show is the last major auto show of the year, which means that the year is also nearing its end. In 2021, as the first year after Dongfeng Citroën proposed the "Yuan +" plan, dongfeng Citroen achieved a double harvest of sales and brand attention with hard-core products such as the new flagship versailles C5 X and the landing of "customer-centric" services.
According to the latest October 2021 national passenger car market analysis report: In October, among the mainstream joint venture brands, the market share of French cars increased. Dongfeng Citroen's sales in October increased by 290% year-on-year, and its cumulative sales from January to October increased by 126% year-on-year; in November, Dongfeng Citroën's invoice and delivery targets are expected to exceed 10,000 units. Both customers and orders have been greatly improved, and the confidence of outlets has been enhanced.
In terms of brand attention, Dongfeng Citroen's new flagship model Versailles C5 X debuted on the vibrato hot search; during the listing period, on the vertical platform, the Autohome Forum once ranked first, the car attention ranked in the top ten, and the Baidu search index remained hot. Not only that, with the leading strength of "leading the trend and reshaping the new benchmark of B-class cars", the Versailles C5 X has gained many new and young customers. Among the more than 10,000 unit orders of versailles C5 X, new customers accounted for 85% and young customers accounted for 80%, injecting new vitality into the upward development of Dongfeng Citroen brand. A comfortable citroën image that moves closer to the young is returning to the public eye.
Looking forward to 2022: Continue to "customer-centric" to improve service quality and create an extraordinary life