The so-called geek youth refers to young people who have a fanatical interest in a fashionable thing or an innovative field and invest a lot of time in research, with the rise of Internet culture, such people are more and more respected, and the consumer goods they recognize usually represent high quality and high pressure to a large extent.
In the automotive field, if a new car created by a car company can meet the tastes and pursuits of geek youth, then this basically belongs to the recommended category.
On December 2, 2021, the MG brand of SAIC Motor officially launched its new compact SUV , MG ONE, with an official guidance price of 107,800-12.98 million yuan. The new car is the first SUV under saic's new platform architecture SIGMA super matrix, with a cool appearance, the ultimate technology configuration and a superior driving experience in the same class, so can it be favored by the three geek youth around me? See below.
Appearance: Enthusiastic "spirit guy"
When this MG ONE first arrived at the company, it attracted the attention of Dapeng, senior editor-in-chief of fashion network. The overall appearance of the new car is sports style design, coupled with a series of avant-garde elements, so it looks like a "spirit guy", which looks very enthusiastic and sunny, and this is the style that Dapeng likes.
In addition, MG ONE adopts the popular dual-appearance model to meet the aesthetic preferences of different users. It should be noted that at present, only the α-Digital Intelligence Sports Series (hereinafter referred to as the "α Version") is currently launched, while the β-Tech Fashion Series (hereinafter referred to as the "β Version") is expected to be available in the near future.
Vehicle: Leading the era of intelligent cockpit
Ah Qiang, editor-in-chief of Pacific Computer Network, is very much looking forward to the advent of the era of intelligent cars, and always pays attention to the progress of the industry, and has a deep understanding of the mainstream car system on the market. After experiencing MG ONE's Roselle intelligent cockpit system, he said that the system is already in a leading position.
Roselle intelligent cockpit system is jointly developed by SAIC and Ali Qiangqiang, the underlying technology is excellent, the degree of intelligence is quite high, and the introduction of Bilibili, Tencent, NetEase and other Internet service partners, so in terms of practicality, playability and forward-looking have reached a new height.
Driving: Inheriting the brand sports dna
MG ONE is based on SAIC's new platform architecture SIGMA super matrix, and is equipped with SAIC Blue Core's new generation MEGA Tech 1.5T high-power engine and a new generation of MEGA Tech CVT325 high-torque stepless transmission, in addition, while inheriting the MG brand sports gene, it also strengthens driving comfort. Jia Ming, editor-in-chief of the Pacific Auto Network, said that the new car is impeccable in all aspects of the driving experience, which is quite rare for this price point.
Summary of the full text
In the three aspects of MG ONE's exterior design, vehicle function and driving performance, three representative geek youths and professional senior editors have given recognition and evaluation after in-depth experience, which shows that this new SUV of 100,000 yuan is worthy of this year's blockbuster model created by saic motor MG brand. With its cost performance and attractiveness to young consumers, the author believes that it will have a certain degree of impact on the market structure of its segment. (Photo/Text/Photo: Zhang Hua of Pacific Auto Network)