Although currently in the domestic market, the market share of North and South Volkswagen is still the highest among the joint venture car brands. However, it is undeniable that in recent years, Volkswagen's sales in China have been declining, especially SAIC Volkswagen.
Before 2020, SAIC Volkswagen's sales volume among all domestic car companies can rank first most of the time. Its models Santana, Langyi, Passat, Tiguan and Tuon in the same class, sales are very good.
However, with the emergence of the Passat Mid-Security Research Institute crash test incident, not only the sales of passat have been greatly affected, but even Langyi has also been affected.
Fortunately, with the launch of many FAW SUV models, sales have also increased steadily. Soon it replaced the throne of SAIC Volkswagen's sales champion and continued to lead the domestic auto market.
This year, although Volkswagen has introduced the pure electric series model ID. family, from the perspective of market performance, compared with many new energy vehicle companies, there is still a big gap in sales.
According to the data, in the first three quarters of this year, Volkswagen delivered 2.55 million vehicles in the domestic market, down 4.1% year-on-year. In addition to the year-on-year growth of Audi and Porsche, Volkswagen and Skoda all showed a downward trend year-on-year.
Seeing the decline in sales in the domestic market, presumably as the senior management of the Volkswagen Group, it should also be in the eyes and anxious.
Recently, the current CEO of Volkswagen China, Feng Sihan, will leave the post of Volkswagen China CEO Brandstaetter.
At the end of 2018, Feng Sihan successfully took over from former Volkswagen China CEO Heizmann and became the CEO of Volkswagen China.
It should be said that the performance of the public in the domestic market in 2018 has been somewhat weak. Although the sales volume is not bad, the main test is still to exchange price for volume.
The most beautiful moment for Volkswagen in China is still in the Heizmann era.
According to public information, Brandstaetter joined the Volkswagen Group in 1993 and began serving as chief operating officer of the Volkswagen passenger car brand on August 1, 2018.
In July 2020, he began to be promoted to CEO of Volkswagen Brand.
It is also reported that earlier this year, Volkswagen Group CEO Diess had proposed Brandstaetter as CEO of Volkswagen China, but he refused.
Nowadays, it seems that the position of CEO of Volkswagen China is none other than him.
In fact, as early as last month, there were media reports that Volkswagen China CEO Feng Sihan would leave China.
It is certain that the change of CEO of Volkswagen China should be not unrelated to the decline in sales in the domestic market.
In this regard, Volkswagen Group (China) responded to the media that the information proposal for personnel adjustment is subject to official information, and has not yet received relevant personnel appointments, and will not comment on speculation.
However, Feng Sihan himself made it clear that this is a normal personnel rotation within the Volkswagen Group, and the management will be adjusted, including his own position in China.
The decline in sales of the public in the domestic market, Feng Sihan really can not blame?
Objectively speaking, this is not entirely the case.
Among them, the market factor is also very important.
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