Sales do not indicate the quality of a car, but it must reflect the acceptance of this car by consumers, simply put, how many consumers this car is suitable for. As far as the current Chinese auto market is concerned, it is still a buyer-led buyer's market. Therefore, even if a car has strong product strength and high marketing ability, it does not meet the needs of consumers, and it is just a castle in the air. And this is the reason why consumers value sales before buying a car.
On December 6, Geely Automobile officially released its sales data for November. According to the data, Geely Automobile's sales in November 135869 units, an increase of about 22% month-on-month, and sales of SUV models reached 83,368 units. According to the data of the Association, Geely Automobile's sales ranking in November has risen to the second place in the industry, surpassing joint venture brands such as SAIC Volkswagen and SAIC-GM. At this point, the annual sales crown of the independent brand has basically been locked by Geely Automobile again. Such self-confidence is inseparable from the "multi-point blossoming" of Geely Automobile's models. In November, the sales of the "China Star And Flagship SUV" Star-Yue L reached a new high, delivering a sales answer sheet of 11,083 units, while the sales of the new Binyue, known as the "China Steel Cannon", also reached 17,068 units in November. As geely Automobile's best-selling SUV, the Boyue family, with the help of the "China-style smart SUV" Boyue X, sold 17,312 units in November, with a total sales volume of more than 200,000 units from January to November, and the cumulative sales volume since its listing has exceeded 1.33 million.
5 years ago, a sentence of "Hello, Boyue" opened the era of intelligence in which Chinese cars led the way. In the past 5 years, the Boyue family has continuously updated and iterated on the product, from the beginning of the Single-Player Single Car Product of Boyue, the development has now owned Boyue Million Models, Boyue Asian Games Version and now Boyue X. Today, Boyue X continues to increase its weight on the basis of the original "good-looking, easy to open, good intelligence" to further meet consumers of different ages, different preferences and different needs.
The design of Boyue X is very recognizable, whether it is the front face of the Storm Armor, or the blackened kits such as bright black grilles and wheels, or the blade-like air intake decoration, orange calipers and other burning orange suits, all of which make Boyue X look more youthful and dynamic. It is worth noting that this set of design styles originates from the co-creation gene of the Boyue family, adopts the suggestions and thoughts of many users, and is the integration of Geely's consistent design DNA and user co-creation ideas.
In addition to aesthetics, Boyue X is designed with practicality in mind. Starting from the front face, the addition of crystal diamond LED headlights can provide a good night driving vision for the driver; extending to the side, the rear privacy glass and the suspension roof of the car not only make the design more prominent, but also ensure the privacy of the car, providing passengers with a space in the car that is private enough. Down, there are 19-inch bright black battleship style wheels, a strong sense of movement at the same time, providing better handling performance and safety performance; upwards, is an oversized panoramic skylight, night stargazing, daytime lighting, to meet the needs of all-weather use.
Inside the car, the Boyue X offers 2 sets of cabin interiors. Among them, the blue-wing cockpit interior adopts a new color scheme of deep space blue and cloud white, which has a superior texture. The glowing blue decorative panels, in addition to the newly designed Hall Sound BOSE audio center speakers, the overall sense of luxury has been taken to a new level. Of course, for consumers who pursue a sense of sport and driving passion, Boyue X also offers a set of crimson cockpit interiors, using a flaming red and cool black color scheme to create a strong driving atmosphere.
From the outside to the inside of the car, the design of Boyue X reveals two concepts to us, one is that customers co-create Chinese elements, and its overall style is based on Geely's original design language, combined with user opinions and ancient Chinese armor design elements, to create a really strong "Chinese style"; the second is practicality, which is aimed at the general needs of Chinese consumers, so that the aesthetics and practicality of the vehicle are organically integrated, so that aesthetics serve practicality, rather than putting the cart before the horse. We will not lose sight of the essence of the car as a means of transportation in order to look good.
Since the car is a means of transportation, its dynamic performance is naturally a top priority. On the three major pieces, Boyue X is equipped with the only 1.8TD + 7DCT gold power combination in the same class, which explodes with a maximum power of 135kW and a maximum peak torque of 300N·m, and the power is strong and the fuel consumption is lower. According to official information, the transmission efficiency of the new car is as high as 97%, and the fuel consumption of 100 kilometers is only 7.7L. And the fastest shift speed of the new car is only 0.2s, the transmission has a design life of 1 million kilometers, the durability exceeds the European standard by 46%, efficient and reliable.
This is not enough, Boyue X has also been carefully created by the European master tuning team, and formulated 100+ sets of rubber bushing schemes, 200+ sets of shock absorber matching, 200+ sets of tire matching, 60,000+ kilometers of test field matching mileage, and more than 60,000 kilometers of test site matching test, just to bring a more comfortable driving experience. Moreover, in the adjustment of the entire chassis, boyue X is tuned for China's road conditions, which is undoubtedly more suitable for driving on domestic roads than other models of the same level.
The excellent three major parts bring the mechanical foundation of excellent driving control to Boyue X. But for motorists, that's not enough. The same is extremely fast, why are many fast pure electric models, but not as good as sports cars? In the final analysis, four words can explain it - driving atmosphere. The cabin interior complements the driving atmosphere of the Boyue X, on the basis of which the Boyue X offers an electronic shift mechanism, a 9-inch HUD head-up display, and luxurious perforated leather seats. With the cooperation of these three, the driver can get good support, and the line of sight does not need to move up and down too much, and can always look ahead. Under the support of golden power, the driver can quickly drive the state, and even immerse himself in driving, which is undoubtedly one of the secret weapons of Boyue X to seize young users.
The era of "software-defined cars" is gradually coming, in this era, whether the hardware of the car is too hard has become a passing item, and the level of intelligence has become a plus. From the above analysis, the performance of Boyue X in hardware is beyond doubt, but it is necessary to say that the most refreshing young people's cognition is the Geely Galaxy OS all-vehicle intelligent control center equipped with Boyue X.
Geely Galaxy OS has created an intelligent digital cockpit for Boyue X, which adopts a new generation of E02 high-performance digital cockpit computing power platform, which has faster computing speed, faster system response and smoother application switching. In addition, Geely also joined hands with Baidu Honghu chip and HUAWEI HiCar for the first time to bring users a new travel experience. For example, the car version of WeChat can be sent by voice, called, location sharing, etc., and talk about free hands whenever and wherever you want to talk. There is also wake-free voice control, which can be seen and said, and the operation is very convenient. Cool ambient lighting effects and 12 speakers of the hall of sound BOSE luxury brand audio, but also to build a new interactive experience in all dimensions.
In addition, Boyue X is also equipped with L2+ level intelligent driver assistance system, will follow the car, will recognize the road, will avoid danger, will remind, active brake, active follow, and even automatic cornering, while on the instrument of large cars, cars, trucks, pedestrians have corresponding animation display, real-time display of the car distance, intelligent driving assistance is more visual, so that the driver has a clear understanding of the car condition / road conditions.
Today, in fact, many brands can make higher-level driver assistance systems, but there are two differences, one is whether it is good to use, and the other is whether consumers dare to use it. But this is actually another problem, because as long as it is easy to use, natural consumers dare to use it. The criteria for easy use are simple, first of all, whether the applicable scenarios are wide enough, which is obvious to all. Secondly, whether the degree of humanization is high enough, will not make people feel abrupt, Boyue X's chips, algorithms and the intensity of intervention, but also accurate and gentle enough, faster operation speed, wider visual recognition range, more responsive, and really make "good opening" to the extreme.
Although excellent products can attract consumers, but the good reputation of praise is the key to the sustainable development of a car. In the past 5 years, the Boyue family has adhered to the co-creation and co-growth of users, so that the Boyue family can quickly and deeply understand the needs of consumers, and make targeted changes, always keeping up with the trend of the times.
Since the listing of Boyue, Geely has held countless 100 °C love related car owner activities, such as 3 consecutive years of 100 °C temperature difference challenge activities, such as Zhangbei Grassland Music Festival, Jijia Banquet, "Looking for the Most Beautiful Autumn" Boyue Chuanxi Happy Parent-Child Walk, Boyue Koi "Crossing Shennongjia", Lugu Lake Experience Boyue Style Trip, Boyue Auxiliary Volcano Live Broadcast Ceremony, Chongqing Fairy Mountain Test Drive, etc., Boyue and users, wind and rain in the same boat, go south and north, will be Boyue and car owners between the 100 °C love, It has become a super IP unique to the Boyue family and an emotional bond between Boyue and 1.33 million users.
Boyue's hot sales of 1.33 million vehicles in 5 years are the best proof. In the past 5 years, Boyue has continuously updated and iterated on products, from Boyue, Boyue PRO, Boyue Million Models, Boyue Asian Games Edition to today's Boyue X, on the basis of inheriting the Boyue family's "good-looking, good-open, good intelligence", more focused on young households, and constantly consolidated and expanded its position and influence in the compact SUV market. From occupying the top three SUV sales lists in China for many years, to selling well in 25 countries and regions around the world, Such as Belarus and Malaysia, Boyue is one of the fastest models in the entire A-class SUV market to exceed 1 million.
The auto market in 2021 has been weathered by repeated epidemics, chip shortages and insufficient supply of parts. But it is precisely because of the downturn in the environment that the best people can stand out from it. Nowadays, with the continuous hot sales of Boyue X and the coming of the new year, under the premise of the gradual recovery of the automobile market, the future performance of Boyue X is undoubtedly more worth looking forward to! (Image source network, invasion and deletion)