2021 has entered the final stages. At this time in previous years, FAW-Volkswagen, SAIC-Volkswagen, and Shanghai GM are likely to be celebrating the feast, and this year it is estimated that it will be in vain. Recently, the Association of Automobile Manufacturers released the November retail sales ranking express, the three major European and American car companies fell by more than 20% year-on-year, especially FAW-Volkswagen is a sharp dive of 40.2%, FAW Toyota is the only joint venture car company in the top 10 that has not fallen, and it only remains in place.
Under the mourning, BYD is like an unstoppable dark horse, selling 96,700 in the month, an increase of 81.9%, ranking among the top five, and in the sales ranking of new energy manufacturers, the company is at the top of the list, with sales close to the sum of the second, third and fourth places, winning the sales champion for 6 consecutive months.
In the eyes of uninformed people, the rise of BYD is completely a myth, in fact, in the eyes of the industry, this is the inevitable result of Wang Chuanfu's thick accumulation.
Today, Wei Xiaoli and other new car-making forces have chosen the asset-light route without exception, often focusing on the car machine system, brand marketing and customer service, batteries, motors, electronic controls are all outsourced, and even the production links are outsourced, entrepreneurs are indeed convenient, but from another point of view, their core competitiveness is very embarrassing.
In 1995, Wang Chuanfu, a native of Wuhu, Anhui Province, resolutely took the most stupid path when he founded BYD, and the first thing he set his sights on was the rechargeable battery. At that time, this kind of battery was mainly used in the "big brother" of 20,000 or 30,000 yuan a piece, due to the complexity of technology, the reliability requirements are very high, and the market is completely monopolized by several Japanese companies such as Sanyo, Sony, and Panasonic. With a fierce spirit and seizing rare market opportunities, BYD has become an international battery giant with the same name as several Japanese manufacturers in just a few years.
The battle earned Wang Chuanfu the title of "Techno Maniac". Under his leadership, BYD has successively entered the motor and electronic control. Today's BYD is the world's first company to master the core triple electrical system of batteries, motors, and electronically controlled electric vehicles, and the stupid method of the past has now accidentally become the company's biggest competitive advantage.
The general automobile brand is what the supplier buys, and then adapts after procurement, BYD is different, in the research and development stage, you can adapt the motor, battery, electronic control in real time, so as to come up with the best solution. This is vividly demonstrated in the past two years on the blade battery, super hybrid DM-i and pure electric exclusive platform e platform 3.0.
It is through the collaborative research and development of the three-electric system that BYD Super Hybrid DM-i 100 km fuel consumption is as low as 3.8 L, the fuelable and electric comprehensive endurance can reach 1200 km, and the dimensionality reduction subverts the traditional fuel vehicle; models based on the e platform 3.0 can accelerate 100 km to 2.9 seconds and the cruising range can reach 1000 km/ 1000 km. BYD Qin and BYD Song have won the favor of consumers not by chance luck, but by the outbreak of BYD's long-term focus on technology research and development. Any market competition is, in the final analysis, a competition for product strength.
With the passage of time, BYD's advantages will become more and more obvious. According to the "Ranking of Science and Technology Innovation Of Listed Enterprises in China's Automotive Industry" recently released by the Wisdom Bud Innovation Research Center, as of November 2021, China's auto industry has applied for 164,300 patents, with an average of 775 patents applied for by 212 listed companies, 22,300 valid invention patents and an average of 105 effective invention patents. BYD ranks first among the listed enterprises in the Chinese automotive industry with 24,800 patent applications and 0.64 million effective invention patents, and the number of patents applied for and effective patents account for more than 15% and 28% of the total number of listed enterprises in China's automotive industry, respectively, which is 32-60 times the industry average.
In an investor conference call held a few days ago, BYD revealed that the sales target of new energy vehicles in 2022 will be between 1.1 million and 1.2 million, of which the sales target of pure electric vehicles is 600,000 vehicles and the sales target of plug-in hybrid is 500,000-600,000 vehicles. If this goal can be achieved, BYD will become the second company after Tesla to sell new energy vehicles a year to exceed the 1 million mark, and its market share will jump from the previous 6.5% to about 24%.