Recently, Ford CEO Jim Farley released a "harsh word" in an interview with the media.
"It is confident of surpassing Tesla in sales in the U.S. electric vehicle market, but first hopes to surpass GM, and in order to achieve this goal, Ford will increase its electric vehicle production capacity to 600,000 vehicles per year within two years and become the world's second largest electric vehicle manufacturer."
In fact, this is not the first time Thatari has shown his determination, and last month he mentioned plans to increase global electric vehicle production to 600,000 by 2023, which is twice the original plan.
According to the plan, the 600,000-year production capacity will be allocated to Three Pure Electric Vehicles under Ford Motor, namely: Mustang Mach-E, F-150 Lightning and E-Transit (Quanshun Pure Electric Version).
"Consumer demand for the F-150 Lightning is rising, with cumulative orders approaching 200,000 units, and the Mustang Mach-E achieved sales of 22,000 units this year, becoming the second best-selling pure electric SUV in the United States after the Model Y."
Lisa Drake expects that by 2030, 1/3 of the U.S. full-size pickup truck market will be driven by pure electrics.
Speaking of F-150 Lighting, I have to mention a funny thing, due to the hot orders, Ford's pure electric pickup truck has temporarily stopped receiving orders, and 11% of these 200,000 orders are Tesla owners.
In fact, Ford CEO dares to be so "harsh words" is also confident, the current Ford's share of the U.S. electric vehicle market is 10%, compared with last year's 5.4% has a significant increase, in November this year, the company's electric vehicle business increased by 153%.
In time, this century-old brand may really be able to glow for the second spring, and it is not impossible to catch up with Tesla.