Doubling in a year, the report said vivo made progress in the domestic high-end mobile phone market

Pine cone financial news, according to the China Securities Network learned that a few days ago, the market research institute Counterpoint Research released a report showing that in the past year, Vivo has made progress in the domestic high-end mobile phone market. Vivo's market share in the $500 to $599 price range rose from 10% in September 2020 to 20% in September 2021. This was driven by the strong performance of the X70 Pro launched by vivo in September. Vivo continues to push up its value chain, working tirelessly in research and innovation in camera technology, including a strategic partnership with ZEISS, a leader in optical technology.

According to Counterpoint Research's forecast, the Chinese smartphone market will achieve moderate growth in 2021. For all mobile phone brand manufacturers, due to the slow growth of market size, leading mobile phone brand manufacturers tend to increase overall revenue and average selling price (ASP) layout.

It is understood that at present, the head manufacturers of domestic mobile phones are fully impacting the high-end market: OPPO and OnePlus are fully integrated, publicly stating that "the high-end market has one of the three parts of the world"; the Xiaomi MIX series product line returns, and the folding screen mobile phone continues to impact the high-end.

Honor also said that it will adhere to the high-end strategy and seek to surpass Apple in user experience; even realme has announced that it will explore the price of 5,000 yuan, and the new flagship will be released soon.