Friends familiar with cars know that Honda's "two-car strategy" has been going very smoothly in recent years, looking at the models of Dongfeng Honda and Guangqi Honda, basically each model has a corresponding model launched. The style of Guangqi Honda is a new model of the two-car strategy, and the new car has a high degree of similarity with the Honda Civic that has just been listed in terms of design and power. So can the Honda model be as hot as the Civic after it goes public?
First of all, let's take a look at the Honda model.
In terms of appearance, the Honda type is more thoughtful, and the design is more prominent in the sense of fashion, and the shape of the front of the car is also sharper. The area of the net is not large, but the bright black front grille and slender headlights make the model reflect a strong sporty style. The lower bracket is designed with a more three-dimensional design and a black grille.
On the side of the body, the shape of the Honda style has a high similarity with the Civic. The body lines are atmospheric and smooth, and the back-lining rear also reflects the visual sense of the coupe.
In the rear part of the car, the taillight design of the Honda style is very distinctive, and it looks similar to the new Yingshipai. The exhaust at the bottom of the bilateral side enhances the sense of sportiness.
Inside the car, we saw that the interior design of the Honda style was almost the same as that of the Civic, simple and full of high-end feeling. The three-frame steering wheel is sturdy and the layout of the multi-function buttons is compact. The car machine system is equipped with a full LCD instrument and a suspension touch central control screen, and is equipped with Honda Connect 3.0 system. The shape of the air outlet enhances the sense of luxury in the car, while widening the visual sense of the interior.
In the seat part, the seat shape of the Honda style still continues the brand's wide and comfortable style, and the support for the shoulders and waist is relatively in place.
In terms of power, the new car will be equipped with a 1.5T turbocharged engine, while the gearbox will provide a CVT transmission and a 6-speed manual transmission.
Judging from the product performance of the Honda type, the similarity with the Civic is very high, especially in terms of appearance and interior, which basically adopts the same design as the Civic. So if you want to sell as well as the Civic, you have to look at the following points.
First of all, the popularity of the type takes time to precipitate. We know that the two-car strategic model designed for China, although the product base is basically the same as the prototype car, but the popularity is quite different. Take Honda's own models, Accord and CR-V are relying on their own advantages in popularity, and have been steadily surpassing their fellow brothers Yingshipai and Haoying in terms of sales. Therefore, if Honda Style wants to quickly gain a foothold in the market, how to improve its visibility is very important.
Secondly, the pricing of Honda's type is also the key to determining its sales. The pre-price of the Honda model is 143,000 yuan, and from the price point of view, the power system it is equipped with should be a 1.5T high-power engine, and the starting price of honda Civic's 1.5T high-power engine model is also 142,900 yuan, so if the price after the model is listed is the same as the pre-price, it does not reflect a strong competitive advantage in price. If the Honda model can be sold lower than the Civic after listing, it is believed that it will attract some consumers who pay attention to cost performance.
Judging from the performance of Honda's style, it has a high degree of similarity with Civic in terms of product strength, and if you can do a good job in terms of popularity and price after listing, I believe it is not difficult to occupy your own place in the market.