Today's topic
The automotive industry is seriously short of "core"
How much is it really expensive to buy a car now?
Query the following
As of November, the cumulative production reduction of the global automobile market in 2021 has exceeded 10 million units, of which the cumulative reduction of the Chinese automobile market accounts for 20% of the total production reduction. The "culprit" behind this is the serious shortage of automotive chip supply.
Affected by the supply chain, parts costs and many other factors, many car brands have tightened the preferential range of models, the order delivery time has been extended, and the price of individual models has risen, so in the case of a serious lack of "core" in the automotive industry, how much is it more expensive to buy a car now? Is it appropriate to buy a car at this time? Recently, the small partners of Shujin Media have their own words to say after visiting many 4S stores in Chengdu.
How much is it more expensive to buy a car now?
Is it appropriate to buy a car at this time?
Join the discussion
Buy a car now
How much is it expensive?
According to my understanding, Mercedes-Benz GLB originally could be discounted by 50,000, now only more than 20,000 discounts, the original discount naked price is less than 300,000, now to 300,000, for consumers with a budget of only 300,000, GLB will therefore be taken out of the car purchase list, and it has to be said that the lack of core has really affected the consumer personally. Unless it is a consumer who urgently needs a car at this stage, it is not recommended to buy a car this year, and you can turn over the year and wait and see.
The car is a product with a very high discount rate, if the price difference is as large as 30,000, there is really no need to buy it at the peak of the price.
The price increase of popular models and the extension of the delivery cycle are certain, such as friends who recently want to buy Magotan, the store offers a discount of 10,000 yuan, but the former Magotan offer of 30,000 or 40,000 yuan is not a problem. If you are not in a hurry to use the car, you should wait until next year to buy it!
Will the chip be guaranteed next year? Not necessarily!
Appropriate price correction is acceptable, after all, the market situation is there, may not be able to buy their own suitable car now, take the tank 300, there is no discount, pricing sales have to wait for about half a year. But before going to Infiniti's 4S store, their new car can be delivered as usual, and the car can only wait for a week or so, and take the medium-sized SUV QX50, the guidance price is 333,800-46.98 million yuan, but the discount is about 60,000-80,000, and the landing price is more than 300,000 to buy a two-wheel drive fashion version.
For the tank 300, the shortage of supply is much more decent than the "lack of core".
Chip shortage is a fact, but there are many dealers in fact have a lot of existing cars, that is, under the guise of chip shortage, by the way to inform consumers of the shortage of vehicles, you must add money to pick up the car. Consumers are actually in the dark, and they don't know the truth. For consumers who have an urgent need to buy a car, don't buy those models that are at a higher price. There are so many models with good products that do not increase the price, so why do you have to lick your face to buy a car with a higher price.
Some popular models do have the phenomenon of price increases, and it is difficult for consumers who choose to wait and see in the short term to wait for "affordable", but there are still many products and the usual price difference is relatively small, and everyone can buy according to their expectations.
The problem of chip shortage is almost impossible to solve in the short term. In the face of the current general rise in car prices, those who have just needed cars still have to buy, people who are not very urgent for cars can actually wait appropriately, and it is better to take the money to buy a car to do appropriate investment behavior. But looking at the speed of today's energy switching, if there is a favorite car suggestion or hurry up, maybe one day it will be discontinued.
In addition to luxury brands, most of the joint venture brands do not have a large price range, and consumers with strong demand for cars can actually start.
It feels as if this year's car market has suddenly changed from a "buyer's market" to a "seller's market", like the Audi Q5L on the price of nearly 30,000, although here in addition to the chip shortage, there are also reasons for the iteration of the model version, but the closing price is a fact. The Peugeot 508L Chengdu Auto Show when the discount is 20,000 3, basically half a month to adjust the price, now if there is no replacement, the discount can only be given to 20,000. And not only the discount shrinkage, the car source is tight, basically need to book the car in advance, some dealers even revealed that now they do not dare to accept the order, because they do not know when to deliver the car.
It's miserable! Consumers have no cars to buy, and dealers have no cars to sell.
Affected by many factors such as supply chain and part cost, brand price collection or reduction of preferential margins is also a reasonable market behavior. However, extending the delivery cycle is not in line with the contract. There are problems with capacity, which should be predictable. In the end, it led to negative emotions towards the brand among consumers, which is a practice that damages the brand's image. From the perspective of the buyer's market, if this timing is not just needed, it is recommended to suspend the purchase time. Otherwise, in the future, car prices will return to normal levels, and some consumers will have psychological fluctuations.
The price increase is indeed only temporary, and the price will definitely fall after the market gradually recovers, but who can say clearly in this cycle?
Do you think it's worth it to buy a car this year?
To sum up
It's a bit of a loss indeed
The presiding officer is nagging
In the past few years, the price war in the domestic automobile market has been filled with smoke, and many manufacturers and dealers are competing to reduce prices to obtain stronger competitiveness. However, because of the shortage of chips, this situation has reversed, the supply of vehicles is insufficient, and some models have a situation where the price is the same every day. Especially the best-selling models, it is likely that consumers are still hesitating, and the small ten thousand yuan has been "gone", but no one can say how long this situation will last, but for the potential owners who must buy a car at this stage, it is indeed a loss.