December 13 news According to a report released by Counterpoint Research, vivo has made significant progress in China's mid-to-high-end field in the past year. Its market share in the $500 to $599 price range has risen from 10% in September 2020 to 20% in September 2021. This was driven by the strong performance of the X70 Pro launched by vivo in September.
In Q3 2021, vivo took the lead in the $500-599 segment with the outstanding performance of the X series, through the continuous evolution of strategic portfolio planning and channels.
Vivo launched the S Series in April 2021 to free the X Series from a market segment of $470 (RMB 3,000) and below. The S series not only distinguishes itself from the entry-level Y series that has already conquered the market, but also allows the X series to focus on the high-end market.
Vivo continues to drive its value chain higher through its ongoing efforts in research and innovation in camera technology, including a strategic partnership with ZEISS, a leader in optical technology.
Source: Counterpoint Research
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