Indeed, Haval H9 sales have been affected.
After May this year, Haval H9 sales fell from the previous 2,000-3,000 units per month to about 1,000 units, which was not in a broad enough market segment, so that haval H9 was under pressure from external competition.
In the past, the sales volume of Haval H9 was very stable, with annual sales of 20,000 units, and according to the analysis of this product iterative trajectory, sales will inevitably show a state of slow growth.
However, the tank 300 turned out to be a reality.
Similar positioning, better design, lower price, someone told you that the tank 300 will not grab the sales of haval H9, do you believe it? I don't believe it anyway.
For this part of the user group, the non-bearing body design, 2.0T+8AT architecture, good comfort, differential device, good passability, approach angle and departure angle, this is an off-road vehicle that can be driven out to play.
In the past, with a budget of 250,000 in hand, you can buy a Haval H9, no matter how high or low, regardless of the new car used car, Haval H9 can enter the car selection list, but in today's passenger car market, Haval H9 is not the only one, another new option is the tank 300.
The Tank 300 will inevitably rob some of the Haval H9 user groups who "want to buy an off-road vehicle to play".
In contrast, the threshold price of the tank 300 is about 20,000 yuan lower, and the configuration of the tank 300 is more abundant, and in the face of the consumption concept that does not require a large size and a lot of space, the tank 300 is indeed more attractive than the Haval H9.
Coupled with marketing, design, and the shape of the Wrangler, it is clear that the Tank 300 has become an Internet celebrity car.
Internet celebrities everyone knows it, may not be very strong, but the traffic is very sufficient, follow the trend to see the consumers must also be many, of course, tank 300 also has the necessary advantages of Internet celebrities, one is strong enough, the other is that the cost performance is indeed very sufficient, more deeply rooted than the Haval H9.
After all, it is more handy for urban travel.
The market capacity is difficult to increase in the short term, which means that the appearance of the tank 300 will attract many user groups, some around the once wanted to buy passats, bought the tank 300, once some wanted to buy Pajero, bought the tank 300, once some wanted to buy Tiguan L, also bought the tank 300, some online users want to buy Haval H9 bought the tank 300.
In the eyes of many people, buying a design, buying a "can off-road" is enough, completely regardless of whether they will go off-road, whether there is time to off-road, whether they can endure the off-road vehicle itself is not good control.
In short, buy it and you're done.
Obviously, the tank 300 stole the sales of many models at the same price, in terms of data, the tank 300 has sold more than 10,000 for many consecutive months, is not behind a group of people in crazy support?
Think about it from another angle, the hardcore off-road vehicle market, there is no such a large capacity, Prado, Land Cruiser, Pajero, Tule these models once added up to the sales, but also barely 10,000 units, today a tank 300 up is the average monthly sales of more than 10,000.
Obviously, the people who poured in to buy 300 tanks, he was not a group of people who could cross-country, so what was the purchase for? Buy it and leave it alone to be happy.
What is not denied here is that there are many potential user groups of the Haval H9, compared with the gap between the Tank 300 and the Haval H9, it is not impossible to stand on the opposite side of the Haval H9.
At the same time, there must be some user groups that once wanted to buy BJ40, but eventually bought a tank 300.
As a brand new model, the Tank 300 pushes the 200,000-level hardcore off-road vehicle market to a hot high point, as a very comprehensive model, its advantages are fun, comfortable, technology and price.