According to the latest retail sales statistics of the Automobile Market Research Branch of the China Automobile Dealers Association (CCI), the sales volume of the domestic narrow passenger car market reached 1.816 million units in November, down 12.7% year-on-year and 6.0% month-on-month; the cumulative sales volume from January to November was 18.041 million units, an increase of 6.1% year-on-year.
In November, due to China's epidemic prevention measures in place, the spread of the epidemic in the early stage was smoothly excessive; the supply of chips has improved, promoting the rise of production and sales and the bottoming out of inventories. Retail sales were not strong overall in November. In terms of major categories, there is a situation in which the shrinkage of traditional fuel vehicles and the large increase in new energy vehicles coexist.
The total retail sales of TOP15 car companies were 1.336 million units, and the market concentration was 73.6%, down 1.3 percentage points from the previous month. The sales structure of the car series in November is as follows:
German cars (two): FAW-Volkswagen and SAIC-Volkswagen won the first and third-place titles of this month respectively. In November, the German car market share was 13.6%, down 0.7 percentage points from the previous month, and the German brand entered the adjustment period.
Japanese cars (five): The market share was 21.5%, down 0.3 percentage points from the previous month. The rankings of the five manufacturers are approaching, and the overall sales scale of the two fields is increasing, with Toyota exceeding 70,000 and Honda exceeding 60,000.
U.S. cars (one): The market share was 5.5%, down 0.3 percentage points from the previous month.
Independent brands (seven, the new GAC Trumpchi): Nearly half of the list is independent brand enterprises, with a market share of 33.0%, a slight increase of 0.1 percentage points from the previous month. Geely Automobile ranked second from the third place last month, and in the case of generally negative year-on-year growth of various companies, BYD (+81.9%) became the fastest growing market dark horse.
Let's take a look at sales in each segment:
In terms of cars
In November, car sales were 892,000 units, down 11.4% year-on-year and 6.0% month-on-month, and cumulative sales were 8.797 million units, up 7.5% year-on-year.
In terms of cars in November, the top three are Xuanyi, Hongguang Mini EV, and Langyi, which are basically in the ranking that everyone expected. Last month's biggest dark horse was BYD Qin, which sold a total of 30,049 vehicles, a year-on-year increase of 489%, ranking fourth in the list, and new energy models contributed most of the sales.
In general, among the top 15 models in the sales list last month, Japanese brands occupied 7 seats, German brands occupied 4 seats, domestically produced 3 seats, and American brands 1 seat, which shows that Japanese brands are still the main sales force in the domestic car market.
In terms of SUVs
In November, SUV sales were 841,000 units, down 12.6% y/y and 7.0% month-on-month, and cumulative sales were 8.261 million units, up 5.0% year-on-year.
The first place is still the Haval H6, the results are stable, but the gap with the back models is gradually getting smaller, and the year-on-year decline is very obvious. The second place is BYD Song, with sales of 25,068 units, the current Song DM-i model continues to be hot in the terminal, with the increase in production capacity, has produced a substantial threat to the Haval H6, December's ranking is really difficult to say.
The Tesla Model Y always has a place on the list, and in November it once again exploded, with a total of 23,117 new cars sold in third place on the list.
In November, Changan Automobile's CS75 series CS55 series achieved good results and entered the top five of the list, of which the CS75 series sold 20,364 units, while the CS55 series sold 19,619 new cars.
MPV aspect
MPV sales in November were 84,000 units, down 24.8% year-on-year and 3.7% month-on-month, and cumulative sales of 982,000 units, up 3.1% year-on-year.
Wuling Hongguang continued to lead the way, selling 16,353 units in November, but the decline was very serious. Another evergreen tree, buick GL8, continued to rank second, but also suffered a sharp year-on-year decline.
Secondly, GAC Trumpchi's two MPV models continued to maintain a significant growth trend, of which Trumpchi M8 sold 7118 units and M6 sales of 4335 units. In addition, although the online evaluation of Kustu, which was listed this year, was more positive, it sold less than 2,000 vehicles in November, and the market feedback was average.
In terms of new energy
The rapid rise in sales of independent brands is related to the popularity of new energy vehicles. Nowadays, in order to achieve carbon peaking and carbon neutrality goals, independent and multinational car companies are vigorously promoting new energy vehicles, coupled with the strengthening of consumer environmental protection concepts, the development momentum of new energy vehicle sales in recent years is quite strong, and the trend of traditional fuel vehicles is very different.
In November, new energy narrow passenger car sales increased by 122.3% y/y to 19.4% y/y, and cumulative sales of 2.514 million units, up 178.3% yoy.
Vendor ranking
The sales of independent brand new energy vehicles are high, BYD's contribution is very large, the arrival of blade batteries and DM-i systems has greatly increased the strength of BYD's pure electric and plug-in hybrid models, and the market performance has soared, helping BYD's sales exceed 90,000 units in November, winning the first place in China's new energy passenger car sales, and has won six consecutive championships so far.
Followed by SAIC-GM-Wuling, which is the main sales force of Hongguang mini ev, in November, SAIC-GM-Wuling sold 44,157 new energy vehicles, an increase of 18.5% year-on-year. Tesla's retail sales in November were 31,732 units, up 46.9% year-on-year, ranking third on the list.
In November, the penetration rate of new energy vehicles in independent brands was 37.4%, while the penetration rate of new energy vehicles in mainstream joint venture brands was only 3.6%. If the penetration rate of new energy vehicles of joint venture brands does not rise, then the sales list of new energy manufacturers in the future will also be dominated by independent car companies, supplemented by joint venture car companies.
New energy car
In the new energy car sales list in November, Hongguang MINIEV ranked first, the second and third places were BYD Qin and BYD Han, respectively, the total sales of the two exceeded 40,000 vehicles, and tesla Model 3 ranked sixth in the new energy car list.
It is worth mentioning that BYD's pure electric vehicle Dolphin was listed at the 2021 Chengdu Auto Show, which is the first mass-produced model of BYD's marine life series, breaking through 8,000 sales in November, ranking fifth in the list, and performing well.
Chery QQ Ice Cream, which benchmarks the Wuling Macro Mini EV, has pre-sold more than 4,000 vehicles before it is listed, and the new car is scheduled to be listed at the end of this month.
New energy SUV
In the November new energy SUV sales list, the top three on the list are Tesla Model Y, BYD Song and Ideal ONE.
Tesla Model Y sold 23,117 units last month, not only ranked first in the list of new energy SUVs, but also ranked in the top three in the total list of SUVs, although the controversial topic continues, but the market recognition is beyond doubt.
Thanks to the existence of Song PLUS DM-i, BYD Song November new energy model sales reached 19697 vehicles, at present, BYD 2022 Song Pro DM-i has opened pre-sale, the pre-price is 13.58-16.28 million yuan, the price is lower, hot sales after the listing is not a problem, then BYD Song's ranking may go further.
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