Editor's introduction: Judging from the data of the Association of Automobile Associations, the independent brand car company Geely surpassed the joint venture brand car company SAIC Volkswagen ranked second in the manufacturers, BYD's sales soared year-on-year and won the first place in the new energy manufacturers ranking list, only FAW-Volkswagen ranked thirteenth in the new energy manufacturers list, and various data show that independent brands are squeezing the joint venture market with the new energy market, and the price continues to penetrate the market corresponding to the mainstream joint venture brands.
Geely's sales surpassed SAIC Volkswagen's, and BYD soared year-on-year
On December 9, the Association of Passenger Vehicles released november sales data, and overall, the domestic narrow passenger car market sales in November reached 1.816 million units, down 12.7% year-on-year, up 6.0% from October, and the cumulative sales volume in the first 11 months was 18.041 million units, an increase of 6.1% year-on-year.
Faw-Volkswagen, despite a 40.2% year-on-year decline in november sales, accounted for 7.3% of the company's sales of 133,200 units, ranking first in the November sales list.
It is worth noting that the "millennium old two" SAIC Volkswagen fell to the third position in November, replaced by its own brand Geely Automobile, from the data point of view, Geely Automobile with 122,800 monthly sales data exceeded SAIC Volkswagen's 113,000 vehicle sales performance, rose to the second list of manufacturers in November, although down 11.5%, but the top four in the list of the smallest decline in the manufacturers.
In 2021, the development of independent brands is catching up with and surpassing joint venture brands, and the entire auto market is affected by the shortage of chips, and joint venture brands are more affected than independent brands. From the data analysis of the association, only 4 of the top 15 manufacturers in the list of manufacturers increased year-on-year, of which BYD soared by 81.9%, GAC Trumpchi increased by 27.9%, in addition, FAW Toyota and GAC Toyota, which have better control mechanisms, have also begun to achieve slight increases. But BYD's surge has not been able to catch up with manufacturers.
The price of independent brands has risen, encroaching on the mainstream joint venture range
Overall, in November, 830,000 self-owned brand retail units were sold, an increase of 2% year-on-year and 8% month-on-month, and the domestic retail share reached 46.3%, an increase of 6.9 percentage points year-on-year. In contrast, mainstream joint venture brands sold 780,000 units in November, down 23% year-on-year and up 1% month-on-month, and the share of Japanese brands and French brands declined.
The association explained that the product chain of the head enterprise of the independent brand has strong resilience, effectively resolves the pressure of chip shortage, turns the unfavorable into advantageous, and obtains a significant increase in the new energy market, so byBYD and other traditional car brand brands have shown high growth year-on-year.
Independent brands continue to encroach on the mainstream joint venture market. In addition to the market and market share, independent brands have begun to have breakthroughs in price. Independent brands no longer only concentrate on entering the ceiling of 100,000 yuan, began to break through the 100,000 price ceiling, some independent brands began to gain a foothold in the 150,000 price range, and impacted the 180,000 yuan and 200,000 yuan price market, began to gradually compete with the joint venture brand market.
Independent brands launched a brand upward battle, and tried to seize the opportunity through the new energy market. As far as Geely Automobile is concerned, Xingrui has sold more than 130,000 units, with an average monthly sales volume of more than 10,000 units; the flagship SUV Xingyue L has sold more than 40,000 units in more than 4 months since its listing, and the total orders currently exceed 93,000 units. The proportion of high-value models based on the CMA structure continued to rise, with Lynk & Co reaching 25,000 units in November, an increase of 10% year-on-year, and total sales of 194,700 units in the first 11 months, up 29% year-on-year. Geely Kr 001 is priced at 281,000 yuan to 360,000 yuan, hitting the ceiling of 300,000 yuan.
The penetration rate of new energy exceeds that of the joint venture by 10 times, and the independent brand "curve overtaking"
In the field of new energy, the development of independent brand new energy is more impressive. WITH 90,100 units, BYD topped the list of new energy manufacturers in November, nearly twice as many as SAIC-GM-Wuling. This may be thanks to the DM-i model and the fuel of the blade battery. In the top five of the new energy car sales list in November, BYD occupied three models, namely BYD Qin, BYD Han and BYD Dolphin.
Although the sales volume of new energy of independent brands such as Great Wall and Geely is not at the top of the list, it has been committed to the development of high-end new energy brands, and now Great Wall has launched salon cars, and Geely has launched extreme krypton high-end new energy brands. The joint venture brand is almost invisible on the list of new energy manufacturers. Faw-Volkswagen, the best joint venture brand, also ranked thirteenth in the list of manufacturers, but the sales volume did not exceed 10,000, reaching only 9231 units.
From the perspective of the market, the speed of independent brand layout of new energy is faster than that of joint venture brands. According to the data of the Association, the penetration rate of independent brand new energy vehicles in November was 37.4%, while the penetration rate of new energy in mainstream joint venture brands was only 3.6%.
It is worth noting that at present, in addition to the launch of a number of pure electric vehicles by the north and south Volkswagens, toyota, Honda, General Motors and other mainstream joint venture car companies in China are slow to lay out pure electric vehicle products. In 2022, Toyota will introduce the bZ4X model based on the e-TNGA platform, and Honda plans to introduce the e:N series electric vehicles.