Generally speaking, the domestic production of an imported model is to reduce the price and improve the competitiveness at the same level to promote sales. But the domestic production of bmw X5 is obviously not just about price for volume. Looking at the sales data of large and medium-sized SUVs of luxury brands in recent years, BMW X5 often ranks first, and the sales volume of Q7 and GLE, which are also BBA, is still relatively large. Even, the X5 often sells much better than its flagship 7 Series. That is to say, X5 does not need domestic price reduction, but also can live moist.
So, why do you want to make it domestic? In my opinion, BMW wants to continue to tap the potential of domestic medium and large luxury SUVs, and use domestic X5 to meet some special needs of Chinese people. At the same time, the imported X5 is still sold, which is equivalent to expanding the overall profitability of the X5 model.
This matter has to start from the product characteristics of the domestic X5. According to the information declared by the Ministry of Industry and Information Technology, the wheelbase of the domestic X5 is 130mm longer than the imported version, reaching 3105mm, which is the same as the X7. The length of the car naturally increased by 130mm, breaking through the 5m mark and reaching 5060mm. The height of the car symbolically increased by 3mm to 1779mm, while the width remained unchanged at 2004mm. The dramatic increase in wheelbase means that the X5 will be transformed into a spacious, comfortable, and more competent boss car.
The tail mark is BMW Brilliance 40Li
One thing to say is that the X5 rear space of the standard shaft is indeed not in line with most people's expectations for a high-end car of seven or eight hundred thousand. Because the front seats are very thick, and the rear seats are arranged relatively front to ensure sufficient tail space, resulting in relatively little legroom in the rear. When you sit up, you feel that the front seat backrest is so close to the knee, as if the CR-V has more legroom? Therefore, lengthening the wheelbase can effectively expand this spacing and create a sense of calm and honor. Moreover, BMW does not intend to plug 7 seats in the domestic X5 for the time being, which is good news.
Import X5
Of course, if the domestic X5 can enrich the comfort equipment of the rear row, it will be better. For example, make the rear seat backrest electric adjustable, add massage and other functions, and then a soft headrest with the same style in the rear row of the 5 series long axis.
5 series long axis
Judging from the currently known news, the grade of domestic X5 will not be lower than that of the imported version. Full LED headlights, sporty exterior kits, blue sport brake calipers, a variety of rims are all matched, and you can choose black window frames, luggage racks, etc., and the high-end models will have air suspension. In addition, the iconic Heaven and Earth Gate has also been preserved. In terms of power, there will be 2.0T four-cylinders and 3.0T six-cylinders, both matched with 8AT transmissions and all-wheel drive systems. Scratch the point, there are six cylinders and air suspension, enough to explain the problem.
This wave of operations actually has similarities with SAIC Audi's production of A7L. The A7L features a sporty exterior kit, a large 21-inch rim, an EA839 six-cylinder engine, four-wheel drive system, air suspension, matrix LED headlights, electric suction doors, and rear steering system. These configurations are more than the imported version of the A7, making the A7L a more competitive presence at the same price. SAIC Audi has built the A7L into a product that is quite different from the imported A7, giving it a different mission, and BMW Brilliance can also emphasize the difference between X5 L and X5 and take the routine of differentiated configuration.
The logic of the localization of high-end models and economic cars is not the same, domestic production does not necessarily mean low prices, on the contrary, domestic cost advantages can be transformed into hardware advantages. Just imagine, if the future domestic X5 has a bunch of imported X5 configurations (or these configurations need to spend a lot of money on the imported version of the optional), but the price of selling is not necessarily cheaper than the imported version, is it still attractive to its target customers?
It's not that the price of the domestic X5 can't come down. In order to let customers intuitively perceive the sincerity, the starting price of the future domestic X5 2.0T model is tens of thousands lower than the current one, which is believed to be no problem. But obviously it will not be cheaper than the current hundreds of thousands, after all, the current X3 top model is priced at 479,800 yuan, and the entry price of the domestic X5 should be avoided too close to it.
As mentioned earlier, bmw X5 sells well, Audi Q7 and Mercedes-Benz GLE are not its opponents, so even if it is cheaper after domestic production, X5 L should not grab too many customers from these two hands. What should really be nervous is the models of second-tier luxury brands, such as volvo XC90, Lincoln Aviator and so on. Previously, they could find their corresponding consumers by relying on a significantly lower selling price, but when the price of any BBA dropped to a similar level, the consumers were likely to be attracted to the past. Just like when the 3 Series, A4L, and C-class offers were large, the living space of ordinary brand B-class cars was compressed.
However, the domestic X5 also has certain limitations. In the eyes of some consumers, they have spent hundreds of thousands of dollars, and it is not easy to convince themselves that the key Q7 and GLE have not yet started the domestic process. Or, some people just like the original feeling of the standard axis. From this point of view, imported X5 still needs to continue to sell.