Now the rapid rise of independent brands, this is an indisputable fact, whether in the low-end market or high-end market, independent brands are continuing to exert force, so we see more and more foreign cars began to retreat. In the past few years, Suzuki Motors and Renault Motors have lost, and some existing foreign car brands are also having a very bad time.
In early 2022, there is a car manufacturing plant that will close, and this factory is quite famous, that is, GAC FCA's Guangzhou plant. The factory once produced a lot of new cars, and now only a few models continue to be produced on this line, such as the guide we know, the Liberty Man. According to the media, the automobile manufacturing plant will be completely closed in early 2022, and the existing factory will be moved to the Changsha factory to integrate resources. Why is this happening? Of course, the cause of the epidemic is also part of the influencing factors, but the impact will not be too large, mainly because the sluggish sales of new cars will not allow production capacity to be released, resulting in waste of resources.
In addition to the joint venture car roll, in fact, this is also inseparable from the large-scale attack of independent brands on the high-end market. Think about it, is the probability of seeing your own brand on the road not high? But is the probability of seeing domestic car brands on the road now much higher than before?
Originally we thought that domestic brands are sold in the low-end market, we know the most about the Haval H6 SUV, 100,000 levels, but now independent brands are also popular in the high-end field, such as the ideal ONE new energy vehicle we want to talk about today.
The ideal ONE new car belongs to the new car-making force, belongs to the typical up-and-coming star, but its delivery volume is very good, delivering 13485 units in November this year. From January to October this year, the cumulative total sales of the ideal ONE reached 76,404 units. You should know that the ideal can only have this ideal ONE model, so the strength is very strong. You can also compare horizontally, take a look at the sales of luxury brands in large AND medium-sized SUVs, most of the sales are one or two thousand, so it can also be seen that the sales performance of the ideal ONE is indeed very good.
See here, I believe there are also some downplay of domestic cars, superstitious foreign cars netizens will definitely say, domestic cars do not like to use low prices to get sales, what is so strange, the ideal ONE certainly the price is not high, is this really the case?
Things are two-step, if the ideal ONE price is compared with the same positioning of the luxury brand, then its price is definitely low. The ideal ONE manufacturer guidance price is 338,000 yuan, but it is completely unrelated to the low-priced models we imagine, and it is necessary to know that the ideal ONE guidance price can buy a lot of good luxury brand models, so we can also conclude that the ideal ONE does not rely on low prices to obtain such high sales.
The overall design of the ideal ONE is relatively balanced, you see its appearance, the overall sense of luxury and sportiness are quite prominent. From the front face, the quadrilateral intake net and the headlights have been connected, the headlights use the LED light source, and also have a black movement surrounded, the overall design is relatively simple, but the simplicity is not simple, look carefully or quite atmospheric.
From the side, this ideal ONE is more minimalistic in design, almost does not use too many fancy designs, is the ordinary mechanical door handle, and does not use hidden electric door handles to show off. In addition, it also uses blackened privacy glass, blackened wheels, although this design is not too stunning at a glance, but it is also easy to stand the test of time, and the biggest advantage of this design is that it can effectively reduce the failure rate of later vehicles.
As for the tail design, it uses a through-line taillight design, and unlike other competing brands, they prefer to use four-out exhaust pipes. This ideal ONE is very low-key, and the design of the rear does not have a sense of surprise, but at the same time it is difficult to find the shortcomings of this car. The ideal ONE gives me the overall feeling of being modern, simple and atmospheric, looking quite generous. In fact, the ideal ONE design is more flattering, suitable for consumers of all ages, for ordinary families, this kind of beauty design can also take care of the aesthetics of the whole family.
In the body data section, the ideal ONE is a medium and large luxury electric vehicle, with a length, width and height of 5030/1960/1760mm, and a wheelbase of 2935mm.
Inside the car, the interior of the ideal ONE clearly represents the current trend, with a lot of electronic screens for decoration, and the practicality is also excellent. In the central control part, it is equipped with four LCD screens, and also has a multi-screen solution, which looks cool and practical.
These electronic screens can not only adjust the active braking system, traffic road recognition system, lane keeping assist system, lane departure warning system, parallel line assist system, etc., but also can chase drama, K song, navigation. If you think these electronic screens are too many and not very easy to operate, then quite simply, it also has a very intelligent voice recognition control system. Unlike the cold voice interaction system, it can carry out conversations like friends, you can directly say: I feel a little cold, close the sunroof, and then add seat heating to open by the way, such a command Ideal ONE can also understand.
As for the seat layout, the design of 2+2+2 is actually more reasonable, because the space of many seven-seater models is relatively wasteful, and the utilization of space in the car is insufficient. The owner of the ideal ONE is mainly a grandfather, from the perspective of family structure, the ideal ONE is actually easier to get the hearts of young consumers, and takes care of the elderly and children.
According to the official survey report, the children of the owner of the ideal ONE especially like the third row of seats, unlike the third row of other cars, the third row of seats of the ideal ONE is spacious, and it also has an independent space, which is easier to get comfort. As for the seat configuration, the rear seats have heating and massage functions, and also have independent cup holders, and the panoramic sunroof is also equipped.
Looking at the power system, the ideal ONE is a new energy vehicle, using pure motor drive, pure electric mileage of 188km, this is just what we use for commuting, what if you go to a distant place? In fact, the ideal ONE also has a range extender, the maximum cruising range can reach 1080km, so it can not talk about range anxiety. If used for commuting to work in pure electric fashion, the cost per kilometer is as low as a dime. Generally speaking, only on the high speed or long distance will open the range extender, the frequency of use is relatively limited, most of the cases are still based on commuting, so the cost of car maintenance is quite low.
Summary: The ideal ONE model is actually quite good in all aspects, the configuration is high enough, and its six-seat design is more in line with the current mainstream. I think domestic consumers may increasingly need the ideal ONE and other new models, for consumers to consider more. At the same time, this is an opportunity for many car companies, but also a challenge.