Digging deep into characteristic culture, promoting the integration of culture and tourism, basing on the advantages of resources, creating a cultural tourism brand The selection activity is underway The public voting will be launched soon

Tell the story of Shaanxi well, activate the Shaanxi gene of cultural self-confidence, and contribute to the catching up and surpassing of the new era. Sponsored by China City First Media Tourism Alliance and China Business Daily, the 15th China (Shaanxi) Culture and Tourism General Appraisal Contest is underway and will soon enter the public voting stage.

In the early stage of the registration collection, we selected outstanding typical cases from the massive typical cases and deeds to share from time to time. This issue focuses on Kunming Chi Qixi Park and Huashan Xifeng Ropeway, each of which is based on its own resource advantages, digs deep into culture, promotes the integration of culture and tourism, and creates its own cultural tourism brand.

The integrated development of culture and tourism has gradually improved

"Culture is the soul of tourism, tourism is the carrier of culture", in recent years, on the road of cultural tourism integration, Kunming Chi Qixi Park relies on the profound Han culture and the long-standing Qixi culture, constantly pioneering and innovating, actively exploring, through a series of colorful cultural tourism activities and high-quality tourism environment, providing excellent cultural products and tourism products for the majority of tourists, and promoting the integrated development of scenic culture and tourism.

As the origin of the love story of the cowherd weaver girl and the birthplace of the Qixi culture, the scenic spot has worked with the Central Radio and Television Station for three times to successfully complete the recording of the CCTV Qixi Gala in 2018, 2020 and 2021. The evening party closely follows the social background, relies on excellent traditional culture, and expresses vivid and diverse art forms, fully demonstrating the beautiful scenery of Kunming Pond and the traditional folk customs of Qixi. Let the audience enjoy the performance while having a more intuitive understanding of traditional culture and Tanabata culture, and feel the significance of cultural inheritance from it.

In 2021, Kunming Chi Qixi Park will continue to excavate the cultural connotation of traditional festivals, based on traditional culture and integrated into modern creativity. During the Spring Festival, Qingming, Dragon Boat Festival and other festivals, cultural and tourism activities with rich content and diverse forms are held, which integrates the folk customs and modern elements in traditional festivals, displays the charm of traditional culture through novel and interesting interactive activities, enhances the ornamentation and artistry of folk activities, arouses everyone's love and cognition of traditional culture, and makes traditional festivals come alive in the new era.

In order to promote the integration and development of intangible cultural heritage and tourism, Kunming Chixi Park held the launching ceremony of xixian cultural and natural heritage day activities for two consecutive years in 2020 and 2021, showing visitors the colorful intangible cultural heritage. At the same time, relying on festivals and festivals, the scenic spot integrates intangible cultural heritage content into a variety of cultural activities, including Huayin old cavity, paper-cutting, shadow puppetry, clay sculpture, face, tea art, tie-dye, rubbing, black pottery, gourd ware, tea and other highly ornamental and experiential intangible cultural heritage projects, attracting many tourists to observe and experience on the spot, allowing tourists to appreciate the intangible cultural heritage through the intangible cultural heritage exhibits, experience and learn the charm of intangible cultural heritage, promote the protection and inheritance of intangible cultural heritage, and promote the new vitality and bloom of new brilliance in the new era.

"Promote the brigade with culture, and show the culture with the brigade". In the future, Kunming Pond Qixi Park will continue to closely combine the advantages of historical and cultural resources and tourism resources of scenic spots in the development process, continue to excavate traditional culture, interpret the charm of the city, enhance the unique charm and charm of Kunming Pond Qixi Park, transform more cultural resources into tourism products, increase the added value of tourism with culture, focus on promoting the integration of culture casting soul, tourism for the people, and cultural tourism, and strive to achieve innovative development, and plug wings for the high-quality development of cultural tourism.

The cultural tourism brand continues to innovate and upgrade

As one of the five peaks, Huashan has attracted countless domestic and foreign tourists from ancient times to the present, and has also left countless moving stories here. As a passenger ropeway in Huashan, the value and significance of huashan xifeng ropeway (Taihua ropeway) now carries far more than transportation and tourist transportation itself, and it is an important carrier for collection transportation, sightseeing, and representing the image of Mount Hua and even Shaanxi.

Huashan Xifeng Ropeway is the world's first single-line circular disconnection ropeway with cliff-wall excavation of tong room station houses, undulating directions, and intermediate stations, and the overall safety and operation system adopts the most cutting-edge passenger ropeway technology, and the whole digital automation control system reaches the world-class level. The lower station of the ropeway is located at the mouth of the east ditch in Ouyunei, the middle station is located in the Xianyu Baique Temple, and the upper station is located in the lower cliff chamber on the south side of the giant lingzu on the west peak of Huashan Mountain. The cableway line has an oblique length of 4211 meters, a relative height difference of 894 meters, 28 brackets, 84 passenger gondolas, a gondola spacing of 115 meters, each carriage can take 8 people, the operating speed is up to 6 meters / second, and the one-way transport volume is 1500 people / hour.

Huashan West Peak Ropeway was officially opened on April 27, 2013, after being put into operation, the perfect comprehensive facilities provide more comprehensive tourism comprehensive service functions, the docking of the information system and the scenic spot information center provides comprehensive and accurate data for the effective adjustment of passenger flow, and the opening of the green channel provides humanized services for the old, weak and disabled tourists, so that tourists can truly feel the warmth of "true source Huashan, treat guests like relatives", and greatly relieve the pressure of tourism safety in Huashan. The unique Xifeng Ropeway complements the natural scenery of Mount Huashan and plays a pivotal role in building an international tourism brand.

Nowadays, while striving to do a good job in the safe and orderly operation of the ropeway, Huashan West Peak Ropeway has steadily improved in terms of improving services, practical activities, publicity and guidance. Help the "Huashan Yunhai Concert at the Top of Huashan Mountain" to be successfully completed; the Huashan West Peak Sightseeing Ropeway has become a "photography creation base", attracting countless photography enthusiasts to punch in and shoot and publicize the infinite scenery of Huashan Mountain; activities such as "Jiujiu Chongyang Free Tour" and "Stationed Poverty Alleviation" have further helped the promotion of the ropeway brand. Huashang Daily reporter Li Yi

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The organizer will review and check the list according to the registration situation, and then open the public voting link. The final score of this selection will be composed of multiple dimensions such as data review, public voting, and expert review.