Haopin Shandong 丨Haopin Shandong based on the brand Play the strongest sound of "Haopin Shandong"

Promoting the regional brand building of "Haopin Shandong" is an important measure for Shandong to deeply implement the strategy of strong quality province and brand. With the improvement of people's living standards, the market competition is becoming increasingly fierce, the brand has gradually integrated into our daily production and life, whose product quality is good, the brand is loud, who can win the favor of consumers first.

At the beginning of last year, the Shandong Provincial Government issued the "Notice on Several Measures to Jointly Build and Share "Haopin Shandong" to Promote High-quality Development", deploying and building a "4+1" brand system of "Haopin Shandong" products, enterprises, industries, regions and geographical indications, and creating a regional brand with "Shandong characteristics, domestic famous and international well-known". This is a layout for Shandong to implement the strategy of strong quality province and brand.

It is timely to jointly build and share "Good Product Shandong". After the State Council approved the establishment of the "China Brand Day" in 2017, the brand has not only been reflected in the commercial level, but has risen to the strategic level of leading the transformation of the manufacturing field and the upgrading of the consumption structure. As consumers become more and more brand conscious, people are more willing to pay for high-quality, big brands. "Haopin Shandong" from the top-level design to the practice of exploration, step by step, steady and steady forward, through strengthening regional brand building, setting up benchmarks, hugging the group for heating, forming a "goose array effect", opening up sales channels for more high-quality brands, while encouraging and forcing all walks of life to improve the quality level, guide and accelerate the growth of high-quality brands, and ultimately benefit producers, operators and consumers.

Quality improvement leads industrial development, and geographical indications help rural revitalization. A brand can be a product, a business, a region, an industry, or a service. More than 20 kinds of geographical indication protection products such as Weixian radish, Yantai apple, Longkou vermicelli, dipped winter jujube, Rizhao green tea and so on have become Shandong agricultural product brands; Jinan's "Tianxia Spring City" and Weihai's "All Over the World, Weihai" and other cultural tourism brands make Shandong's image vividly explained; With Dong'e Ejiao and other as the core of the long-established signboard is also getting brighter and brighter... "Haopin Shandong" brand reputation and brand competition continue to improve, driving the "Lu brand" product and service influence continues to expand, showing the strong driving force of Shandong brand construction, has become a "new business card" of Shandong's high-quality brands.

Quality first, integrity-based. Sharing and building the "Haopin Shandong" public area brand, enhancing the reputation and brand competitiveness of the "Haopin Shandong" brand, is the mission entrusted to us by the times; In Shandong, the hometown of Confucius and Mengmeng, the excellent character of cherishing love and trustworthiness is well-known all over the world, and it is our foundation to establish and improve the incentive mechanism for trustworthiness and punishment for untrustworthiness, and to guide enterprises to operate in good faith and law-abiding. Let us work together to give full play to the "Goose Array Effect" of the "Haopin Shandong" brand, play the strongest sound of "Haopin Shandong", and let the charm of the Shandong brand be fully felt at home and abroad.