From the very beginning of its birth, the Olympic Movement has coexisted with the interconnection of human culture and art. The popular "Olympics in art" is such an innovative cultural program that shows the Olympic culture and the Olympic spirit from an artistic perspective.
"Olympics in the Arts" is currently broadcast every Saturday and Sunday on the CCTV Olympic Channel of the Central Radio and Television Corporation, and the CCTV Video, CCTV Sports Client, CCTV Network and CCTV Olympic Digital Platform are simultaneously launched. The program is produced and broadcast in full 4K standards, which has both a modern sense of science and technology and a Chinese painting style. From a nuanced perspective, "Olympics in Art" selects representative works of art in the development process of the Olympic Games, classic paintings of ancient Chinese embodiment of sports and works of art related to previous Olympic Games, conveys the connotation of the Olympic spirit through a variety of video presentation methods, and successfully attracts highly educated audiences with high production and broadcasting standards, accounting for 15.5% of the audience with university degree or above, an increase of 26% over the overall average of television audiences.
In terms of guest selection, the program invited Fan Di'an, chairman of the China Artists Association and president of the Central Academy of Fine Arts, Wu Weishan, director of the National Art Museum of China, Xu Li, vice chairman of the China Artists Association, He Jialin, former director of the Art Museum of the National Academy of Painting of China, as art consultants, and also invited Jiang Xiaoyu, vice president of the Beijing Olympic City Development Promotion Association, Zhang He, an authoritative expert who served as the director of the work department of the opening and closing ceremonies of the 2008 Beijing Olympic Games, and olympic research scholars, to jointly reveal the Olympic "power and beauty" for the audience. Cultural and philosophical connotations.
The latest two episodes of the program unlock the mystery of the emblem of the Beijing 2022 Winter Olympic and Paralympic Winter Games, further enhancing the audience's expectations for the Beijing Winter Olympics and Chinese cultural confidence.
"Winter Dream" and "Leap" are the names of the emblems of the Beijing 2022 Winter Olympic and Paralympic Winter Games. These two seemingly simple and easy-to-understand words carry the expectations and visions of generations of Chinese ice and snowmen and Olympic people for China's ice and snow sports. What are their original design concepts? "Olympics in the Arts" uses two programs to tell the creativity displayed in the emblems of the Beijing Winter Olympic and Paralympic Games and the Chinese culture contained in them.
IOC President Bach once said, "The emblem is a symbol of ambition and dreams". In the latest two programs, Mr. Jiang Xiaoyu, Chairman of the Expert Jury Of the Emblems of the Beijing Winter Olympic and Paralympic Games, Mr. Fan Di'an, a member of the Jury of the Emblems of the Beijing Winter Olympic and Paralympic Games, and the President of the Central Academy of Fine Arts, explained from the perspective of art and culture how these two works of art representing the image of China express Chinese people's "ambitions and dreams" for the Beijing Winter Olympic and Paralympic Games.
As the most important and basic image symbol of the Olympic Games, do you know what are the four elements of the Olympic emblem design? Chairman Jiang Xiaoyu popularized the emblem "little knowledge" in the program and explained to the audience the four elements of the emblem design. Mr. Van Diean counts the emblems of previous Winter Olympics and tells the history of the emblems.
If you want to say what is the biggest highlight of the design of the emblem of the Beijing Winter Olympic Games, the use of Chinese characters and calligraphy is undoubtedly the most distinctive. How to express the art and aesthetic beauty of Chinese characters in an international language? What kind of inheritance and similarities does "Winter Dream" have with the "Chinese Seal" of the 2008 Beijing Olympic Games? How is the concept of Beijing, the "City of the Two Olympics", combined with the emblem? Chairman Jiang Xiaoyu brought a delicate interpretation in the program.
The emblems of the Beijing 2022 Winter Olympic and Paralympic Winter Games have undergone tens of thousands of revisions, and I believe that many viewers will be curious about the designers of these two emblems. The program will also lead everyone to know the emblem designer Lin Cunzhen, who will tell the audience about the design and creation process of "Winter Dream" and "Leap" and the use of calligraphy elements in the emblem.
Perhaps many people do not know that the emblem actually adds a sports element "small easter egg" to the design. How does a simple "winter" word skillfully combine both ice and snow sports, while vividly expressing the atmosphere of the game? After watching the show, I believe you will find the answer.
As the emblem of the Beijing Winter Paralympic Games "Leap", which is in the same vein as the "Winter Dream", although the two have similarities in design, "Leap" also hides its own careful thinking. Mr. Van Diean said that the "leap" is a design that pays tribute to the disabled athletes, so what dreams of the paralympic athletes for ice and snow sports represented by the "leap" that looks more dynamic and fast? What motion elements does the literal "fly" contain? In the program, the two guests and Lin Cunzhen shared the design concept of the emblem of the Winter Paralympic Games for the audience.
"Winter Dream" and "Leap" also cover a wealth of regional and cultural elements. From the paper-cutting of intangible cultural heritage, to the festive Chinese New Year culture, from the majestic Great Wall to the color system derived from traditional Chinese painting pigments. It can be said that every detail of these two emblems reflects the Chinese high-level and romantic oriental aesthetic, representing the unique Chinese art.
Through "The Olympics in Art", I believe that you will appreciate the artistic ingenuity and sports glory carried by the two emblems, and taste their immortal value as sports works of art.
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