Geely, whose sales stalled in the first half of the year, finally ushered in a strong rebound in the second half of the year, not only surpassing SAIC Volkswagen and GM in one fell swoop, but also only one step away from surpassing FAW-Volkswagen. Li Shufu turned the tide, and Ji li turned the tables against the wind, worthy of being an independent brother.
1. Geely, whose sales are stalling
Geely, which has won the independent sales championship for four consecutive years, has lost the domineering spirit of its independent brother since the beginning of the year, and its sales seem to have been stepped on the brake key. According to the data of the Association, since January this year, Geely's sales have been surpassed by the "millennium old second" Changan Automobile. From then until May, Chang'an suppressed Jili in terms of sales. Although Geely gradually caught up in the second half of the year, until October, Geely's cumulative sales of 949,000 vehicles still lagged behind Changan's 955,000 units. The weakness of Geely Automobile can be seen.
2. Surpass SAIC Volkswagen and GM
Faced with the dilemma, Li Shufu did not panic, but led Geely to finally achieve the Jedi counterattack in November according to the established strategy and rhythm. According to the data of the Association, Geely's sales in November reached 123,000 units, down 11.5% year-on-year, not only out of the predicament of a decline of about 20% in the first three months, but also the smallest decline in the top four manufacturers' sales. Chang'an had only 89,000 vehicles, which was pulled away by Geely. In addition, in terms of cumulative sales from January to November, Geely finally achieved a counter-overtake of Changan's 1.044 million units with a result of 1.071 million units. Geely won the self-selling crown for the fifth consecutive time this year, just like probing the bag to get things.
More importantly, Geely's sales in November were second only to FAW-Volkswagen's 133,000 units, ranking second in the sales ranking of the association manufacturers. SAIC Volkswagen and SAIC-GM, on the other hand, had only 113,000 and 100,000 vehicles, which were greatly surpassed by Geely and could only rank third and fourth respectively. In the past, North and South Volkswagen and SAIC-GM were very strong, occupying the top three of the rankings all year round, and Geely's sales were good, and they could only rank fourth. Today, Geely can surpass SAIC Volkswagen and GM in one fell swoop, which means that its own brands have taken a big step forward.
3. Li Shufu turned the tide
Since the acquisition of Volvo and the entry into the fast lane of development, Geely has never encountered such a dilemma in the first half of this year. However, Li Shufu was not discouraged, but tried to turn the tide and lead Jili out of the predicament. In November, Geely once again consolidated the basic plate, and its boutique series repeatedly achieved good results. Evergreen Emgrand, with sales of 25,195 vehicles in November, won the title of independent car sales again without suspense; the sales volume of the Shuangbo family reached 18,700, maintaining the position of the leader in the field of SUVs; the sales of the Shuangbin family reached 19,341 vehicles, gaining the enthusiasm of young consumer groups.
It should be pointed out in particular that Geely has successfully gone through the pain, completed the transformation of the development trajectory from quantity to quality, and made great strides on the road of high-quality development. The "China Star" series, which best represents geely's brand upward strategy, sold 25,386 vehicles in November, once again setting a record high. Flagship sedan Xingrui and flagship SUV Xingyue L, monthly sales have crossed the 10,000-unit mark. In addition, the independent high-end brand Lynk & Co sold 25,003 new cars in November, with total sales of nearly 200,000 units in the first 11 months of this year, up 29% year-on-year. In five years, Lynk & Co has accumulated sales of more than 600,000 yuan, becoming the mainstay of independent high-end brands.
In addition, Geely's only short board, the new energy vehicle business, also bottomed out in November, with sales reaching 16,161 units, up 137% year-on-year, creating a monthly record; from January to November this year, the cumulative sales reached 81,313 vehicles, an increase of 33% year-on-year. Li Shufu personally took command of the Extreme Kr brand that carries the hopes of Geely New Energy, and its first model, the Extreme Kr 001, was delivered in November 2012. For an autonomous medium and large pure electric hunting coupe priced at 281,000-360,000 yuan, such an achievement is a good start, which is enough to be proud.