The launching ceremony of "Global NEW Min Cuisine Restaurant 123 Lights" was held Nearly 300 Fujian restaurants were illuminated synchronously

Source: Southeast Net

Fujian restaurant lights up Southeast Network reporter Lu Jinfu photographed

According to the southeast network report on December 4, in order to vigorously promote the culture of Fujian cuisine, further promote the brand of Fujian cuisine, enhance the global popularity and recognition of Fujian cuisine, and promote the cultural exchange of Fujian cuisine, tonight, the Fujian Provincial Department of Commerce held the launching ceremony of "Global NEW Fujian Cuisine Restaurant 123 Lights", in the relevant catering associations, Fujian cuisine restaurants inside and outside the province, the global regional business associations, overseas catering units under the strong support and active participation, the launching ceremony linked more than 25 countries and regions, nearly 300 inside and outside the province, Overseas well-known Fujian restaurants are lit up synchronously, kicking off the prelude to the construction of the second season of the "Three-Year Action to Promote the Prosperity of Fujian Cuisine".

1,000 "Fujian Restaurants" will be cultivated in three years

The event was connected with the live broadcast and real-time interaction with Fujian restaurants inside and outside the province and around the world, showing the promotion of Fujian cuisine and the construction of "Fujian cuisine", and jointly witnessing the "lighting" moment of Fujian cuisine restaurants around the world. The scene also played the "Min Cuisine Fragrant" Fujian Cuisine Restaurant promotional film, introduced the one-stop service provided by Yuanhong Online for global Fujian restaurants, and invited Liu Yiwei, the host of the national food program, to promote the "Global NEW Fujian Restaurant" online.

Fujian cuisine is one of the eight major cuisines in China, with continuous innovation and development, it has gradually embarked on the road of standardization, chaining, industrialization, internationalization and digitalization. In accordance with the overall requirements of the "four major and one complete" (namely: strengthening the big industry of Fujian cuisine, smoothing the logistics of Fujian cuisine, building a large market of Fujian cuisine, serving the people's livelihood of Fujian cuisine, and creating a whole chain of Fujian cuisine industry), the Provincial Department of Commerce gives full play to the role of the catering industry in prospering the market, stimulating consumption and expanding employment, creating food blocks, creating night economy demonstration zones and demonstration stores, establishing online platforms such as "New Spring Cloud Restaurant" and "Fujian Cuisine Fragrant Fragrance", launching "China Fujian Cuisine 20 Selections", and carrying out "Eight Fujian Cuisine Carnival" and "Fujian Cuisine Fragrant River Tour". Shaxian Snack Huaxia Tour" and "China Fujian South African Fujian Cuisine Publicity and Promotion" and other series of activities, the preparation of the "Blue Book of Fujian Cuisine Development", the introduction of the "Three-year Action Plan to Promote the Prosperity of Fujian Cuisine", all-round and multi-level promotion of the prosperity and development of Fujian cuisine, continue to build the Fujian cuisine brand.

With the "Three-Year Action Plan for Promoting the Prosperity of Fujian Cuisine" as the program, with the principle of "government guidance, market operation, and brand building" as the principle, we will strive to cultivate a number of "Fujian cuisine restaurants" with rich Fujian flavor culture and dish characteristics, actively explore the domestic and foreign Fujian cuisine markets, shape the image of new Fujian cuisine, continuously promote the branding, specialization, standardization and scale of the Fujian cuisine industry, drive the coordinated development of related industries, and achieve the overall goal of promoting the development of Fujian cuisine. After three years of development, 1,000 "Fujian restaurants" have been cultivated, and the "Fujian restaurants" have been built into the publicity business card of Fujian's catering industry. In the province, taking Fuzhou as a demonstration, deepen the creation of "Fujian cuisine restaurants" at a higher level in the province, focus on the demonstration role of 30 "Fujian cuisine restaurants" in the central urban area, and build 100+N "Fujian cuisine restaurants" in the province in 2021; outside the province, with Beijing and Shanghai as the focus, open several "Fujian cuisine restaurants" before the Spring Festival in 2022; overseas, actively promote the upstream and downstream industrial chain of Fujian cuisine to "go out", and strive to overseas "Fujian cuisine restaurants" fragrant five continents.

50 courses of "Eat Well 24 Solar Terms Fujian Cuisine Medicinal Diet" was released

The scene also released 50 courses of "eat well 24 solar terms Of Fujian cuisine medicinal food", the Provincial Department of Commerce in the early stage to create 200 classic Fujian cuisine and local specialties on the basis of the introduction of 50 "good to eat" 24 festivals of Fujian cuisine medicinal food, as a new army of Fujian cuisine medicinal food for domestic and foreign concentrated appearance, aiming to create a new highlight of Fujian cuisine, a new brand, to shape the image of new Fujian cuisine.

Fujian cuisine medicinal food, ingredients mountain and sea gathering, the selection of ingredients is unique. Fujian is rich in medicinal food raw material resources, with a total of 2576 kinds of medicinal resources in the province, including 2139 kinds of medicinal plants, 418 kinds of medicinal animals and 19 kinds of mineral medicines. Authentic medicinal herbs include longan meat, white flower snake tongue grass, green skin, dog ridge, Ze diarrhea, south plate blue root, lychee core, magnolia (concave leaf magnolia), andrographis, green citrus shell, coix kernel and so on. Lotus seeds, wumei, gardenia, taizi ginseng, poria, qingdai, mai dong and other medicinal herbs are also very famous. Southeast Asia and overseas Chinese of Fujian nationality all over the world have also survived and multiplied locally with the dietary tradition of medicinal food and health care, and have been passed down from generation to generation, and the fragrant Fujian medicinal food such as ginger hen duck, spleen loose pork belly soup, and over-hunger grass soup has become the memory and genetic taste on the tip of their tongues.

"Fujian Restaurant" unified logo with the Chinese "Fu" character as the core element of the design

The unified logo of "Fujian Cuisine Restaurant" was released on the spot. The logo takes the shape of the seal and the Chinese character "Fu" as the core element of the design, and the overall god resembles a Fujian restaurant, with eaves, halls, and cloisters, implying "home and everything is prosperous, and the people take food as the sky". The logo of Min cuisine and FUJIN CUISINE RESTAURANT is a combination of tradition and fashion, implying that Fujian cuisine will uphold the two-way investment concept of "going out and bringing in", and carry forward the culture of Fujian cuisine.

The Department of Commerce of Fujian Province supports catering business units with the flavor of Fujian local cuisine to enhance the image of stores, guide the construction of "Fujian Cuisine Restaurants" in urban business circles, scenic spots, tourism distribution service centers, transportation service areas, etc., and the catering units participating in the creation should be equipped with uniformly marked "Fujian Cuisine Restaurant" plaques, lanterns, badges and other elements according to requirements. The Fujian Provincial Department of Commerce will give certain financial incentives to offline stores authorized to use the "Min Cuisine Restaurant" brand.

Min cuisine trivia

The water of Fujian has a long history, which has bred and prospered the outstanding Genealogy of Fujian cuisine. It is based on the Han and Tang culture, Fujian water, soil and products, and integrates some unique Nanyang flavors, gradually forming a unique local diet. On this basis, it has continued to develop and innovate into an elegant and exquisite cuisine.

As one of the eight major cuisines in China, Fujian cuisine includes traditional local dishes such as Fuzhou cuisine, Minnan cuisine, Putian cuisine, Hakka cuisine, and northern Fujian cuisine, as well as thousands of local snacks such as Shaxian snacks, Zhangzhou snacks, Fuding snacks, and Jian'ou snacks. It is based on "taste", and is good at steaming, frying, stir-frying, boiling, stewing, frying, stewing, and using seafood as raw materials to cook various dishes, forming fresh, mellow, meaty, timeless flavor characteristics, as well as the characteristics of a wide range of soups.

After thousands of years of inheritance and development, the culinary skills, historical origins, characteristics of products, regional folklore, and business methods covered by Fujian cuisine all highlight the characteristics and customs of Fujian cuisine, and also show the world a distinct personality, love to fight and dare to win, magnificent and beautiful Mindi culture. (Southeast Network reporter Lu Jinfu)