Trademark Apocalypse: Li Jiajia begins to understand control

Original: Ai will trademark office

After Li Ziqi himself Li Jiajia cooperated with Hangzhou Weinian, with Li Jiajia's high-quality content output and Hangzhou Weinian's marketing capabilities, the "Li Ziqi" account has gained high attention. At the right time, Hangzhou Weinian began to lead the "Plum Ziqi" brand into the marketization channel, and launched a series of Plum Ziqi brand foods.

In this regard, netizens expressed great concern for Li Jiajia, and the issues of concern mainly focused on, first, how much money Li Jiajia could get from each package of food, and second, whether Li Ziqi's trademark was owned by Li Jiajia.

Because this case is mainly told to the growing Internet celebrities, the main discussion is whether li ziqi's trademark is owned by Li Jiajia.

First of all, the information inquired from the State Trademark Office shows that the "Li Ziqi" series of trademarks mainly belongs to Sichuan Ziqi Cultural Communication Co., Ltd.

According to the information inquired from the national credit information publicity system, the legal representative of Sichuan Ziqi Cultural Communication Co., Ltd. is Li Jiajia, the major shareholder of the company is Hangzhou Weinian Technology Co., Ltd., with a shareholding ratio of 51%, and the minority shareholder is Li Jiajia, with a shareholding ratio of 49%, which shows that the "Li Ziqi" trademark definitely contains Li Jiajia's rights and interests.

However, taking Plum Ziqi Snail Powder as an example, the packaging information of the product shows that its manufacturer is Guangxi Zhongliu Food Technology Co., Ltd., and the entrusting party is Hangzhou Weian Brand Management Co., Ltd. The problem is that Sichuan Ziqi Cultural Communication Co., Ltd., the right holder of the "Li Ziqi" trademark, has the right to entrust the factory to produce designated goods, and if the actual entrusting party is Hangzhou Weinian Brand Management Co., Ltd., it can be understood that Hangzhou Weinian Brand Management Co., Ltd. has obtained the trademark license authorization of Sichuan Ziqi Cultural Communication Co., Ltd.

So, why is the client of Plum Ziqi brand snail powder Hangzhou Weinian instead of Sichuan Ziqi culture, and the reasons behind it are unknown.

From the perspective of trademark licensing, as long as the licensee pays a certain fee to the trademark owner every year, it can obtain the right to use the trademark for a certain period of time. Therefore, it can be speculated that Hangzhou Weinian should have paid the trademark royalties to Sichuan Ziqi Culture, and if it is assumed that the annual trademark royalties are 10 million yuan, Li Jiajia holds 49% of the shares, and rough calculation can be divided into 4.9 million rights and interests.

Therefore, after obtaining the authorization to use the trademark, Hangzhou Weinian began to authorize the relevant factories for product OEM for the second time, and pushed the OEM products to the market for sale. According to network news estimates, the annual sales of the Plum Ziqi brand are as high as 1.5-3 billion, of which only the annual sales of Plum Ziqi snail powder exceeded 500 million yuan.

According to the information inquired by the national credit information publicity system, Li Jiajia is not a shareholder of Hangzhou Weinian Technology Co., Ltd., that is to say, in the income of Hangzhou Weinian's launch of a series of products, there should be no Income from Li Jiajia.

According to Tianyan's investigation, on October 25, 2021, Sichuan Ziqi Culture Communication Co., Ltd. added a new case filing information, which was the plaintiff of the first instance, Hangzhou Weinian Brand Management Co., Ltd. and its chairman Liu Tongming were the defendants of the first instance, and the court was the Intermediate People's Court of Mianyang City, Sichuan Province.

Through this case, the inspiration that can be given to Internet celebrities is that whether the name you type is your own name, or the online name, as long as it is the name that brings traffic, it is your brand, you have to check whether the name can be registered at the first time, or directly private message we help you check, if you can not register, immediately change the name, if you can register, you need to register a personal studio, and then register the trademark, the trademark is under your personal name. After that, any brokerage company that comes to you for cooperation will eventually talk about the most important trademark issue, and you just need to keep a bottom line: no matter how you cooperate, the trademark certificate must have the names of you and the new cooperative company, which is a relatively win-win and lasting solution.

Returning to this case, if Li Jiajia and Hangzhou Weinian established Li Jiajia as the co-holder of the trademark at the beginning of the cooperation, then the cooperation between the two sides will be more standardized, more frank, and win-win in the future.

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