Since October 28, New Yellow River has continuously reported on the "division and integration" of Li Ziqi and his MCN agency Hangzhou Wei Nian Brand Management Co., Ltd. (hereinafter referred to as Hangzhou Wei Nian). On November 15, Sichuan Ziqi Cultural Communication Co., Ltd. (hereinafter referred to as Ziqi Communication), where Li Ziqi belongs, filed a new case, and the defendant is still Hangzhou Weinian. It is worth mentioning that on November 2, Hangzhou Weinian was frozen in 510,000 yuan of Ziqi Communication's shares. In addition, the network platform is suspected of opening a new account in the name of Li Jiajia (Li Ziqi's real name), and on the morning of the 18th, Li Ziqi's assistant debunked the rumor on Weibo.
On October 28, Li Ziqi's lawsuit against his MCN agency Hangzhou Weinian was on the hot search. Since then, a large number of netizens and MCN insiders have speculated that the two sides have disputed over the ownership of equity and "IP". The New Yellow River reporter saw on the Qichacha App that Hangzhou Weinian, which holds 51% of the shares of Ziqi Communication, added equity freezing information on November 3.
According to the information, the amount of equity spread by Hangzhou Weinian in Ziqi is 510,000 yuan, and the enforcement court is the Intermediate People's Court of Mianyang City, Sichuan Province, and the enforcement matters are the public freezing of equity and other investment rights. The freeze period is from November 2, 2021 to November 1, 2024, for a total of 1,095 days.
On November 16, according to the dynamics of the investigation, Ziqi Communication added a new case filing, the case filing time was November 15, and the appellee was still Hangzhou Weinian. Its information shows that the case belongs to is a civil case between Sichuan Ziqi Culture Communication Co., Ltd. and Liu Tongming, Hangzhou Weinian Brand Management Co., Ltd. The increase in the information on the filing of the case has led many insiders to speculate that the two sides have still not been able to reach a "settlement".
In addition, Li Ziqi's own account has not been updated for nearly 4 months. During this period, some of the accounts that claimed to be "Li Jiajia" himself appeared. The New Yellow River reporter saw on the short video platform that the personality signature of some accounts also wrote "Li Jiajia has a female name Jiajia", and there were netizens in its comment area who had a suspicious message: "I was wondering if you would build a new Li Jiajia account, and the result was to search for this..." Some accounts even gained more than 100,000 fans.
In this regard, on November 18, Li Ziqi's assistant (Weibo name @ her assistant) released a Weibo rebuttal: "Li Ziqi's global social media accounts are only owned by her personally, and she has the right to name, the right to be first, the right to portrait, etc., and there is no need to open a new account, and the fake accounts that appear on each platform are maliciously registered, infringing On Li Ziqi's own name rights and portrait rights..."
New Yellow River client reporter: Meng Tianyu Editor: Sun Feifei
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