On July 14, 2021, Li Ziqi released a video about "salt", which has been discontinued since then, and it has been 290 days.
On April 30, 2022, Li Ziqi issued a lawyer's statement saying that recently, some accounts released "Since then, there has been no Li Ziqi, only ..." False information and false statements such as "Li Ziqi was forced to change his name" have also appeared on the Internet with a large number of fake Accounts of Li Ziqi, who have stolen Li Ziqi's photos as avatars without authorization in an attempt to confuse the public and mislead the public.
The statement requires that network users who publish false information should immediately take the initiative to delete relevant video articles, and all kinds of online platforms should promptly delete or block relevant infringing content. In addition, Li Ziqi also said that he would not change his name, "it really disappointed the people who spent money behind it." ”
Li Ziqi: After being impersonated by a large number of accounts, he will not change his name
"Since then, there will be no li ziqi, only li jiajia' real name!" In recent days, some accounts called "Li Jiajia" have appeared on Douyin, posting almost the same content.
Search for "Li Jiajia" on Douyin and you can find that there will be many accounts with the same name, some fans, some fans thousands, some hundreds of thousands, and many accounts still use Li Ziqi's avatar.
At the same time, there are many "Li Jiajia" accounts that have released the content of "there will be no more Li Ziqi, only the real name Li Jiajia", and the copywriting is the same.
On the afternoon of April 30, Li Ziqi issued a lawyer's statement saying that recently, more than 300 accounts had posted false information and false statements such as "There will be no more Li Ziqi, only ..." "Li Ziqi was forced to change his name" on douyin, Weibo, today's headlines, Xiaohongshu, Kuaishou and other online platforms, and there were also a large number of fake accounts of Li Ziqi, unauthorized theft of Li Ziqi photos as avatars, and use of "Li Ziqi" trademarks, pictures and videos in an attempt to confuse the public and mislead the public. These acts seriously infringe on Li Ziqi's personality rights and interests such as the right to name, portrait, reputation and other personality rights and the copyright of related works, and there is also a suspicion of using the "water army" to create a large-scale campaign with the intention of biasing online public opinion.
The statement requires that any use of Li Ziqi's portrait and name or the use of videos, pictures and other works taken and created by him shall obtain the authorization or permission of the right holder;
Second, network users who publish false information on various online platforms should immediately take the initiative to delete relevant video articles;
Third, network users who use Li Ziqi's name as an account name without permission and steal Li Ziqi's photo as their avatar should immediately change the account name and replace the avatar;
Finally, all kinds of online platforms should promptly delete or block relevant infringing content.
Subsequently, Li Ziqi left a message in the comment area, "It really disappointed the people who spent money behind it, not only will not change their names, but also protected by law!" Isn't that a bit angry? When you see such rumor-mongering news or fraudulent use of accounts, remember not to be deceived. ”
Li Ziqi's game with MCN institutions
Li Ziqi's decision to change the incident made people pay attention to the relationship between online bloggers and MCN agencies (Internet celebrity brokerage companies).
In July 2017, HANGZHOU WEINIAN BRAND MANAGEMENT CO., LTD. (hereinafter referred to as "Hangzhou Wei nian") and Li Jiajia (hereinafter referred to as "Li Ziqi") jointly established Sichuan Ziqi Culture Communication Co., Ltd. (hereinafter referred to as "Ziqi Culture"), holding 51% and 49% of the shares respectively, with Li Jiajia as the legal representative and executive director.
On November 1, 2021, Hangzhou Weinian issued a statement saying that the company received a notice of litigation from the Intermediate People's Court of Mianyang City, Sichuan Province, on November 1.
Wei Nian Company said that in 2016, it cooperated with Li Jiajia to jointly incubate the "Li Ziqi" IP and brand in the form of MCN Company. The founder of the company, Liu Tongming, had in-depth communication with Li Jiajia and finally established a cooperation model between the two sides. Li Jiajia is responsible for content creation and release, and Weinian is responsible for operation and exploration of business models.
WeiNian Company said that as early as more than a year ago, Weinian proposed Li Jiajia's equity plan and cooperation model direction, and signed an agreement on relevant share arrangements and cooperation costs with the consent of shareholders, and Weinian had repeatedly communicated with Li Jiajia on equity and other equity matters, but there was no substantive progress.
Wei Nian Company also said that the company is willing to communicate frankly on the content of cooperation between the two sides, cooperation methods, etc., and hopes that the two sides can untie the knot and continue to move forward hand in hand.
It can be seen from the description of Wei Nian Company that the company is mainly responsible for the commercialization part of the brand "Li Ziqi", and Li Ziqi has developed into one of the fast-growing new food consumer brands in recent years.
According to reports, after Li Ziqi's Weibo fans exceeded 10 million, Wei Nian Company launched the Li Ziqi Tmall flagship store in August 2018. The main selection of the Li Ziqi brand is traditional foods with regional characteristics but no well-known brands, such as snail powder, lotus flour, flower cakes, etc., and soon its sales exceeded 10 million yuan and began to grow rapidly. According to the statistics of "2021's Most Growing New Consumer Brands in China", the sales of the Li Ziqi brand reached 1.6 billion yuan in 2020, an increase of 300% year-on-year.
For Internet celebrity bloggers, signing mcN is a "double-edged sword".
MCN companies often accumulate a large number of resources in the industry, and they are more experienced in operating and manufacturing network "blockbusters" than bloggers who fight alone, which can help bloggers "get out of the circle" faster to a certain extent.
However, when the influence of the account expands, there are not a few MCNs and Internet celebrity bloggers who have differences in the original revenue share ratio, or on the direction of advertising implantation and marketing.
According to the first financial report, the head of an MCN agency said that many Internet celebrities feel that MCN institutions rely on them to make money and do not act according to contracts; but MCN institutions poured a lot of financial resources and resources into support when Internet celebrities first started.
Editor| Lu Xiangyong Gai Yuanyuan
Proofreading | Cheng Peng
Cover image source: Li Ziqi Weibo
Daily economic news is synthesized from every app, Li Ziqi Weibo, Hangzhou Weinian Weibo, FIRST Finance and Economics, etc