Between the willingness, there is a lifelong practice of hiding.
The small house is small, the big house is big, not reluctant, the more you give up, the more you get.
"The water of the Yellow River rises from the sky and flows to the sea and never returns", and the magnificent atmosphere reflects the wisdom of the Yellow River Basin given by "willing to give".
On October 23rd, the "Time to Brew, Taste a Hundred Years" Feast of Wisdom and Old Wine was held in Zhengzhou, listening to the trend of thought with the majority of confidants, discussing the realm of Shede, tasting to brew, and enlightening the splendid embroidery.
Willing to the wine industry old wine strategy - time to brew, taste a hundred years
"No fish, no banquet, no wine, no banquet", Henan's fish wine culture has a long history, as early as the oracle bone pieces excavated in Anyang Yin Ruins, the words "fish head wine" were found. Over the years, the wine culture has made Zhengzhou, Henan Province, a "blessed land" for Sichuan wine.
The wine is ancient and modern, and the Shede wine in the "Six Golden Flowers" of Sichuan wine is linked by strong fragrance, connecting the two fragrant bases of Sichuan and Henan.
What kind of "willing" wisdom is contained in the closely connected dripping mellow fragrance?
Wei Wei, vice president of Shede Wine, said: "In the eyes of Shede Wine, there has never been an absolute willingness and gain, what we pursue is to be a friend of time, with the ultimate quality and thousands of confidants in the ingenuity of the old wine, sharing the peak taste and the wisdom of the win-win situation." This is the value of our willingness to use the world's scarcest resources to create 'every bottle of old wine' for decades. ”
(Wei Wei, Vice President of Shede Liquor)
It is the first in the industry to put forward the concept of ecological winemaking; to build China's first ecological winemaking industrial park; to create the original "six grains fragrant process", to achieve mellow, sweet, clean, harmonious high-end liquor, all of which reflect the "willingness" wisdom of willing wine in innovation, time, self-discipline, investment and persistence.
The Yellow River is the soul and root of the Chinese nation, as well as the culture and concept of giving
The Yellow River is the mother river of the Chinese nation, and the Yellow River culture rooted in the Yellow River Basin is the most representative and influential main culture in Chinese civilization. The Yellow River Basin was the most important activity area of the ancestors of the Chinese nation in the early days, and it was also the main birthplace of China's early cultural forms.
After thousands of years of dynastic development, the Yellow River culture, as a main culture, has continuously absorbed the nomadic culture in the north, and continued to export culture to the Jianghuai River Basin and the Pearl River Basin, integrating other regional cultures, and finally forming a cultural system with the Yellow River culture as the core and a pluralistic integration - Chinese civilization.
The tolerance and openness of the Yellow River culture has maximized the embodiment of the spirit of giving. "The Yellow River is the soul and root of the Chinese nation, and I believe that this should also be the culture and concept of giving up, and the common soul and root of all of us!" Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer, said.
(Ge Jianxiong, Senior Professor of Fudan University and Chinese Historical Geographer)
Life is like wine, and only by giving up can we give birth to a unique charm
From traditional Chinese culture to contemporary Chinese wisdom, how should we choose between life and gain?
Zhang Yu, former chairman of the Henan Writers Association and president of the Zhengzhou Shede Wisdom Club:
Treat a wine like your own soul, and the consumer will reciprocate in his heart.
Zhang Tao, Director of Phoenix Financial Channel:
Taking the "Willing Wisdom People" program as an example, the characters invited in the documentary belong to different fields, but the spiritual core behind them when facing the fate of life, career, and era is the same, that is, the spirit of willingness.
Yang Qing, former editor-in-chief of Dahe Daily and currently a member of the advisory board of Henan Daily Newspaper Group:
As a medium, shede wine realizes the exchange and inheritance of culture when exchanging life insights and cognitions with friends.
Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company:
We not only want to sell a good wine, we also want to spread The wisdom of China to the world. It is precisely because we have the foundation of ecological winemaking and the capital of strong old wine, so we have the development of our willing wine industry. After giving up countless days and nights of waiting to get this bottle of old wine brewed by time, we are also practicing our old wine strategy with the spirit of willingness to make a good wine.
(Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company)
Give up your time and keep your promises
Life is like wine, wine is like life.
"Willingness" is not only a philosophy of life, but also a kind of wisdom for dealing with the world. All kinds of life are between giving and receiving.
Time to brew, taste a hundred years. Willingness is not only a spirit, but also a philosophy, but also a supreme state of life.
Life is varied, all kinds of experiences, all in different stages of life between giving and gaining. Just like the brand wisdom of shedding old wine, different vintages of old wine bring different tastes, and also represent the world's life experience at different stages, and feel different "willing" spirits.
Tasting the treasures of old wine is also the wisdom of a century-old life. "Time to Brew tasting a hundred years" willing to wisdom and old wine feast with old wine as the axis, life as the line, layer by layer presents "young and ambitious", "wise taste", "grand year of joy", "Dacheng realm" four acts of life, taste the treasures and wisdom brewed by Shaoguang.
(Source: Henan Business Daily reporter Ma Qianhui/Wen)
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