On March 25, the new brand TVC of Dream Blue Handicraft Class was released. In just two days, this short film has been widely forwarded on platforms such as Douyin, Weibo, and WeChat Circle of Friends, and has become the focus of attention of the entire liquor industry.
The film takes the hands as the clue, from painting and seal engraving, to movable type printing, winemaking, each frame shows the picture of the hands creating a better life, and reveals the mystery of human civilization: "All greatness is created by the hands!" Some insiders believe that this is not only a brand feature film of the Dream Blue Handicraft Class, but also a work of Yanghe to pay tribute to the Chinese spirit of ingenuity and the brewing of good wine in time.
"Invisible" efforts
"Living artifacts in wine glasses, artworks in old wine" is the most popular evaluation of the Dream Blue Handicraft Class since its launch.
As the industry recognizes, old wine is not created, it is excavated from history and culture. Yanghe Distillery was founded in the Ming and Qing dynasties in the Ming Dynasty, which is a witness to the continuous progress of Chinese civilization and a precious clue of "where did I come from" left by history for the Dream Blue handicraft class. With the help of warm and humid air, trillions of microorganisms participate in wine brewing every second, which is the secret of the unique mellow aroma of the Dream Blue Handicraft Class.
If it is said that "the ancient cellar produces good wine, and the cellar elderly are fragrant", which has created a "flesh and blood" with noble genes for the Dream Blue handicraft class, then the yanghe winemaker's adherence to traditional handicrafts has made it have charm and soul. In the Dream Blue Central Wine District, a pure handmade winemaking team composed of more than 300 veteran craftsmen with more than 20 years of winemaking experience adheres to 137 handmade winemaking processes and inherits the "Yanghe Wine Brewing Technique" that has been selected as a "National Intangible Cultural Heritage", day after day, year after year, with their hands to give life and temperature to each drop of wine.
The top original wine brewed by hand enters the Yanghe underground wine cellar after being encapsulated by the pottery altar and sealed by hand, and after a long wait, until every drop of the original wine is integrated into the taste of time and becomes a veritable rare old wine. Since then, it has been forged by 34 masters, more than a thousand hooking experiments, and a selection of hundreds of wines... Under the exquisite hand-carving, strict quality control and patient time polishing, the craftsmen finally created this "top handmade old wine" Dream Blue handicraft class.
From the prominence of Chen Xiang, to the plump and supple, to the delicate fragrance, behind the "mellow fragrance" that high-end liquor lovers get, there is a "invisible" effort paid by Yanghe. There are media evaluations, a bottle of dream blue handicraft class, let people feel the purest hand brewing, experience the pursuit of Chinese craftsmanship and traditional handicraft, as well as Yanghe's unique cultural temperament and the aesthetics of the times.
Different "Yanghe Expression"
In the long history, Chinese ceramics, jade, dyeing and weaving, embroidery, lacquer, wood carving and other handicrafts have condensed the wisdom of Chinese craftsmen. With the advent of global integration, the birth of the Internet economy, and the rapid development of electronic technology, fewer and fewer people are willing to invest a lot of human and material time to handcraft.
The long and magnificent Chinese civilization has left a splendid historical and cultural heritage for Yanghe, and has also endowed it with a confident and inclusive gene. From the five grain recipes, "four-color qu" and "three low craftsmanship" brewing techniques passed down from generation to generation in Yanghe, to the continued use of the Ming and Qing old cellar ponds that began in the Hongwu period of the Ming Dynasty and were listed as a national industrial heritage, and the Yanghe underground wine cellar that was approved as a national key cultural relics protection unit, with unique hand-carved wine, with poetic chinese romantic and gentle world, all show the beauty of the national tide through ancient and modern times, all tell the long history of Chinese culture, and all highlight the lasting and deep cultural self-confidence.
"All greatness is created by the hands." Yanghe uses this spiritual resonance to drive the society, so that countless Chinese people can ignite the "fire" of cultural rejuvenation in their hearts, carry forward the cultural spirit that transcends time and space, is full of eternal charm, and has contemporary values, and disseminates the innovative achievements of contemporary Chinese culture that inherit traditional excellent culture and carry forward the spirit of the times, based on their own country and facing the world.
"A cup of handicraft class, gentle respect for ancient and modern". Some insiders believe that behind the "difficult to find bottle" of the Dream Blue handicraft class is people's love for Chinese culture and recognition of Chinese civilization. It can be seen that the unique charm, oriental wisdom and Chinese power contained in Chinese culture have been fully demonstrated in the hand-brewing of Yanghe.